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<div class="left_inner_box_heading"><h1>Backbone Radio Pro v4.1</h1></div>
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<p>Backbone Networks Announces Universal Version of Commercial Internet Radio<br />
Software</p>
<p>Backbone Radio Pro v4.1 streaming and automation software, now including<br />
native compatibility with Intel-based Macs, adds new features specifically<br />
aimed at increasing the revenue opportunities of online radio stations.<br />
Also added are: an automatic podcast generation utility, and support for<br />
streaming Internet radio to 3g cell phones.</p>
<p>Worcester, MA (PRWEB) June 12, 2006 -- Backbone Networks Corporation<br />
(<a href="http://backbone.com" title="http://backbone.com">http://backbone.com</a>) today announced Version 4.1 of Backbone Radio Pro,<br />
its turnkey Internet radio station software suite. This latest version<br />
includes native compatibility with Intel-based Macs and new features<br />
specifically aimed at increasing the revenue opportunities of online radio<br />
stations. Among these features are clickable images and text, which allow<br />
listeners to conduct e-commerce while continuing to listen to the radio<br />
program, as well as demographic feedback, which facilitates targeted radio<br />
advertising.</p>
<p>"Backbone Radio v4.1 specifically addresses the need for Internet stations<br />
to become self-sustaining by delivering revenue generating features that<br />
focus on the commercial aspects of streaming," said Richard Cerny,<br />
president of Backbone Networks, "We are particularly proud that our use of<br />
global media standards like QuickTime and MPEG-4 for open standards-based<br />
streaming gives users and broadcasters the widest range of listening<br />
choices, including iPods, Macs, PCs, and 3G enabled cell phones."</p>
<p>"Powerful tools like Cocoa and Xcode have given Apple developers the<br />
opportunity to quickly and easily deliver Universal applications for our<br />
blazing fast Intel-based Macs," said Ron Okamoto, Apple's vice president of<br />
Worldwide Developer Relations. "We're delighted Backbone has developed a<br />
Universal version of Backbone Radio so broadcasters can combine<br />
breakthrough Apple hardware, open standards and the power of Mac OS X to<br />
profit from compelling Internet radio."</p>
<p>In addition to the clickable URL features of Backbone Radio v4.1, which<br />
permits links to change for every song, commercial or program segment, the<br />
software also helps program directors decide what commercials to run at<br />
certain times of the day. Integrated real-time reporting tells the operator<br />
how many people listen to what programs or songs, at what time, for how<br />
long, and from where, based on potential geographical mapping of IP<br />
listener connections. This feature is intended to permit broadcasters to<br />
target advertising to those listening areas that it knows it is reaching at<br />
any moment.</p>
<p>Version 4.1 was developed in Cocoa and is compatible with Power PC and<br />
Intel-based Macs, and iTunes to fully integrate automatic podcast<br />
generation into the radio mix. Now broadcasters can simultaneously webcast<br />
their streaming programs while commanding the software to create, annotate<br />
and post podcasts made from the program material, pulled from the station's<br />
audio content database. The software also creates podcast chapters and<br />
inserts images specific to each chapter, playable on Photo or Video iPods.</p>
<p>Backbone Radio Pro, a totally integrated radio station software suite,<br />
includes all the automation, streaming and content creation software to<br />
implement a complete MPEG-4 Internet station using Macs in combination with<br />
Linux or Mac OS X servers. The result is a live station with automated<br />
operation that allows remote event broadcasts, unlimited audience<br />
scalability and a powerful mix of multimedia radio consisting of streamed<br />
audio, images and text.</p>
<p>For more information on Backbone Networks, go to (<a href="http://backbone.com" title="http://backbone.com">http://backbone.com</a>)</p>
<p>About Backbone Networks Corporation<br />
Since 1990 Backbone Networks Corporation has been "Harnessing the Power of<br />
Internet Broadcasting". We continue to pioneer developments in streaming<br />
media technology and solutions to create, automate, control and stream<br />
multimedia content worldwide via the Internet. Our technology and solutions<br />
have been used by broadcasters for some of the world's highest profile<br />
events. Backbone Networks can be found on the web at (<a href="http://backbone.com" title="http://backbone.com">http://backbone.com</a>)</p>
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