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<p>Westlake Village, California - May 27, 2003 - Xplain Corporation, manager<br />
of Apple's WWDC Exhibit Fair for many years, announced today that the 2003<br />
WWDC Exhibit Fair has already exceeded 2002 totals -- today, over 60<br />
companies are signed up and we still have weeks before the official "Grand<br />
Opening" on Monday, June 23. This makes it one of the largest Exhibit Fairs<br />
at WWDC ever.</p>
<p>Now with new expanded hours to help exhibitors make the most of the opening<br />
day of the event, the Exhibit Fair is shaping up to be one of, if not the,<br />
best in the conference's history. With each turnkey station package, Apple<br />
has included one full conference pass, providing yet another tremendous<br />
value-added benefit for WWDC exhibitors. "The WWDC Exhibit Fair offers an<br />
amazing and comprehensive way for it's third-party Apple affiliates to<br />
reach the heart of the Mac community" said Susan Worley, Xplain's Events<br />
Manager.</p>
<p>According to Michal Anne Rogondino, CEO, Rocket Communications, "We<br />
participated at WWDC 2002 (Conference & Exhibit Fair) unsure of the kinds<br />
of contacts we would build or the breadth of exposure we would gain. After<br />
only two days, we made more than 50 new contacts ranging from engineers to<br />
CEO's. Thanks for giving us the opportunity to meet so many new people!"</p>
<p>EXHIBIT FAIR GRAND OPENING</p>
<p>WWDC's Exhibit Fair will now be opened immediately after Steve Jobs'<br />
keynote address. Developers will be able to see the hottest items from an<br />
ever growing stable of exhibitors.</p>
<p>Apple Developer Relations senior management team will be on hand at the<br />
opening of the Exhibit Fair Monday to welcome attendees and meet with<br />
exhibitors. This is the perfect opportunity to rub elbows with these<br />
influential developer advocates within Apple.</p>
<p>KEYNOTE WITH STEVE JOBS</p>
<p>Apple has announced that Steve Jobs will kick off its Worldwide Developers<br />
Conference (WWDC) with a keynote on Monday, June 23, 2003, beginning at<br />
10:00 a.m. (PDT) at San Francisco's Moscone West.</p>
<p>The five-day event, which runs from June 23-27, will feature more than 170<br />
scheduled in-depth technical sessions with new content designed to serve a<br />
wider range of Mac developers, including a dedicated track for QuickTime<br />
developers and content creators.</p>
<p>WWDC CONFERENCE HIGHLIGHTS</p>
<p>* Preview release of the next version of Mac OS X, code named "Panther",<br />
distributed to each attendee</p>
<p>* New agenda for 2003 includes an Enterprise IT and expanded QuickTime<br />
"mega" tracks</p>
<p>* 150 hours of the latest information, including strategic overviews,<br />
in-depth technical sessions, hands-on labs, and feedback forums</p>
<p>* Interaction with peers and Apple staff at the Apple Campus Bash, Internet<br />
Cafe, Early Bird Sessions, and Special Interest Groups</p>
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MacTech is a registered trademark of Xplain Corporation. Xplain, "The journal of Apple technology", Apple Expo, Explain It, MacDev, MacDev-1, THINK Reference, NetProfessional, Apple Expo, MacTech Central, MacTech Domains, MacNews, MacForge, and the MacTutorMan are trademarks or service marks of Xplain Corporation. Sprocket is a registered trademark of eSprocket Corporation. Other trademarks and copyrights appearing in this printing or software remain the property of their respective holders. Not responsible for typographical errors.
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