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<div class="left_inner_box_heading"><h1>Apple Unveils the iTunes Wi-Fi Music Store</h1></div>
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<p>Apple Unveils the iTunes Wi-Fi Music Store</p>
<p>Wireless Music Downloads Directly to iPod touch & iPhone Custom Ringtone<br />
Maker Now Built into iTunes</p>
<p>SAN FRANCISCO--September 5, 2007--Apple today unveiled the iTunes Wi-Fi<br />
Music Store, offering music fans the ability to browse, search, preview,<br />
purchase and download songs and albums from the iTunes Music Store over a<br />
Wi-Fi network directly onto their iPod touch or iPhone. With the iTunes<br />
Wi-Fi Music Store, music fans can start enjoying their music purchases<br />
immediately on their iPod touch or iPhone with no computer required. Once<br />
they connect their iPod touch or iPhone back to their PC or Mac, downloaded<br />
music will automatically sync back into their iTunes library. If users have<br />
only partially downloaded a song or album onto their iPod touch or iPhone,<br />
their computer will complete the download automatically. Prices and<br />
selection on the iTunes Wi-Fi Music Store are the same as on the regular<br />
iTunes Store.</p>
<p>"The iTunes Wi-Fi Music Store is really fun--you can browse, search, freely<br />
preview, buy and instantly download music right onto your iPod touch or<br />
iPhone," said Steve Jobs, Apple's CEO. "Innovative products like this keep<br />
iTunes at the forefront of the digital music revolution."</p>
<p>In addition, iTunes customers will now be able to create custom ringtones<br />
by selecting up to a 30-second segment from over a million participating<br />
songs on iTunes and easily sync them onto their iPhone. Once a customer has<br />
purchased a participating song from iTunes, including previously purchased<br />
participating songs, it will only cost 99 cents to make up to a 30-second<br />
segment of that song into a ringtone and easily sync it onto their iPhone.<br />
Customers can personalize their ringtones by choosing which portion of the<br />
song they want to use, and setting custom fade in and fade out points.<br />
iPhone users can assign a custom ringtone to be their default ringtone and<br />
they can also assign them to individual callers in their address book.<br />
Customers still have full use of the originally purchased song.</p>
<p>Apple today also released the next generation of the world's most popular<br />
music and video jukebox, iTunes 7.4, now available as a free download at<br />
<a href="http://www.iTunes.com" title="www.iTunes.com">www.iTunes.com</a>. iTunes 7.4 includes a larger viewing area for movies and<br />
TV, filling the entire iTunes window for a richer, seamless video playback<br />
experience that looks better than ever. You can now rate entire albums as<br />
well as individual songs.</p>
<p>The iTunes Store is the world's most popular online music, TV and movie<br />
store and has become the number three music retailer in the US, surpassing<br />
both Amazon and Target.* The iTunes Store features the world's largest<br />
catalog with over six million songs, 550 television shows and over 500<br />
movies and has sold over three billion songs, 100 million TV shows and over<br />
two million movies.</p>
<p>Pricing & Availability</p>
<p>Both the new iTunes Wi-Fi Music Store and custom iTunes ringtones for<br />
iPhone will be available later this month. iTunes 7.4 is available<br />
immediately as a free download at <a href="http://www.itunes.com" title="www.itunes.com">www.itunes.com</a>. Music purchased from the<br />
iTunes Wi-Fi Music Store is priced the same as music from the iTunes store.<br />
Ringtones are available for an additional 99 cents for participating songs<br />
that have previously been purchased from iTunes. Internet access is<br />
required and a broadband connection is recommended, fees may apply. The<br />
iTunes Store is not available in all countries.</p>
<p>* Based on data from market research firm the NPD Group's MusicWatch survey<br />
that captures consumer reported past week unit purchases equivalized so<br />
that one CD equals 12 tracks, excluding wireless transactions.</p>
<p>Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its<br />
award-winning computers, OS X operating system and iLife and professional<br />
applications. Apple is also spearheading the digital media revolution with<br />
its iPod portable music and video players and iTunes online store, and has<br />
entered the mobile phone market this year with its revolutionary iPhone.</p>
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