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<div class="left_inner_box_heading"><h1>Apple Unveils Final Cut Studio 2</h1></div>
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<p>Apple Unveils Final Cut Studio 2</p>
<p>Major Upgrades of Final Cut Pro, Soundtrack Pro, Motion & Compressor; and<br />
Introduces "Color"</p>
<p>NAB, LAS VEGAS--April 15, 2007--Apple today unveiled Final Cut Studio 2, a<br />
significant upgrade to the industry's leading video production suite that<br />
delivers new creative tools designed expressly for editors. Final Cut<br />
Studio 2 includes Final Cut Pro 6, which introduces Apple's ProRes 422<br />
format for uncompressed HD quality at SD file sizes and support for mixed<br />
video formats and frame rates in a single Timeline; Motion 3 featuring an<br />
intuitive 3D environment, paint and new behaviors; Soundtrack Pro 2 with<br />
dozens of innovative tools for multitrack editing, surround mixing and<br />
conforming sound to picture; Compressor 3 delivering powerful batch<br />
encoding for multiple formats with a single click; and DVD Studio Pro 4.2<br />
for SD and HD DVD authoring. Final Cut Studio 2 also introduces "Color," a<br />
professional color grading and finishing application for ensuring<br />
consistent color and creating signature looks.</p>
<p>"Final Cut Studio 2 was specifically designed to enable the rapidly growing<br />
community of over 800,000 Final Cut editors worldwide to animate, mix,<br />
grade and deliver their work as a natural extension of the editorial<br />
process," said Rob Schoeben, Apple's vice president of Applications Product<br />
Marketing. "Final Cut Studio 2 is the most powerful production suite on the<br />
planet."</p>
<p>At the core of Final Cut Studio 2 is Final Cut Pro 6, the latest version of<br />
Apple's Emmy award-winning editing software which includes a new Open<br />
Format Timeline that lets editors mix and match virtually any video format<br />
and frame-rate in a single Timeline without transcoding. ProRes 422, a new<br />
full raster, 10-bit 4:2:2 post production format produces stunning HD<br />
quality at SD file sizes, making it ideal for working efficiently across a<br />
SAN or on a MacBook Pro in the field. Companies including Panasonic, Sony<br />
and RED are embracing ProRes 422 as they continue to innovate on the next<br />
generation of cameras. Final Cut Pro 6 also includes optical flow based<br />
SmoothCam technology to remove unwanted or jarring camera movement with<br />
simple, easy-to-use tools. Deep integration with Motion includes the<br />
ability to edit Motion templates with video drop zones and editable text<br />
fields directly in Final Cut Pro.</p>
<p>New to Final Cut Studio is Color, which puts a logical task-based color<br />
grading and finishing workflow in the hands of every Final Cut Pro editor.<br />
The primaries in Color include advanced color correction tools such as<br />
gamma, lift and gain adjustments, as well as custom R, G, B and luma<br />
curves, and the secondaries provide the ability to isolate specific areas<br />
of an image with soft-edged mattes and custom-shaped vignettes, which can<br />
be tracked with ease. Professional scopes provide precise monitoring of<br />
chrominance and luminance values via waveforms, histograms and new 3D<br />
scopes. Color includes over 20 signature looks which can be customized to<br />
create a unique mood for any given project, and offers a seamless roundtrip<br />
workflow where projects can be sent from Final Cut Pro 6 directly to Color<br />
for grading, finishing and final rendering with 32-bit float 4:4:4 image<br />
processing.</p>
<p>Motion 3, the latest version of Apple's groundbreaking motion graphics<br />
software, takes all the familiar Motion tools and extends them to a 3D<br />
environment. New camera behaviors add depth and realism with drag-and-drop<br />
simplicity. Vector based paint tools allow editors to easily create brushes<br />
with color, particles, video or pictures. A simple, yet highly precise<br />
match moving tool automatically maps any image or effect to the path of any<br />
other object. New retiming behaviors enable editors to slip and slide<br />
retiming effects on the Timeline without keyframes, while new audio<br />
behaviors allow users to easily create animations that respond to<br />
soundtrack volume and frequency. Motion 3 includes over 1500 new design<br />
elements including professional stock imagery, beautifully animated line<br />
drawings and stunning vector artwork.</p>
<p>Soundtrack Pro 2, a brand new version of the audio editing application in<br />
Final Cut Studio 2, features powerful new multitrack editing and recording<br />
tools in a streamlined interface that simplifies every aspect of the audio<br />
post production process. Soundtrack Pro 2 introduces a breakthrough heads<br />
up spotting display that lets editors precisely align effects and dialog<br />
with picture. Advanced take management tools enable editors to quickly<br />
combine pieces of the best takes to craft seamless performances. Stereo and<br />
surround mixing tools enable users to create 5.1 and stereo mixes in the<br />
same project, saving time and eliminating costly errors. Editors can work<br />
with a royalty-free library of over 5,000 professionally produced foley and<br />
sound effects, including over 1,000 surround sound effects and evocative<br />
multi-channel music tracks. A powerful new Conform tool enables users to<br />
synchronize and track changes between picture and sound editorial.</p>
<p>Compressor 3, the latest version of Apple's industrial strength encoding<br />
tool, comes with a new streamlined interface and simplified workflows that<br />
make encoding and delivering in multiple formats easier and more efficient<br />
than ever. Powerful batch processing and job chaining capabilities enable<br />
editors to create pristine quality output for a wide range of delivery<br />
formats with a single click. Compressor 3 extends support for<br />
industry-standard codecs such as MPEG-2 and H.264 to include new<br />
drag-and-drop presets for delivery to broadcast television, web, iPod,<br />
Apple TV, DVD and mobile phones. Dynamic filters applied during<br />
pre-processing now support timecode overlays, audio/video fade in and out,<br />
and animated watermarks that can be applied directly from Motion projects.</p>
<p>Apple today also introduced Final Cut Server, a powerful new server<br />
application that works seamlessly with Final Cut Studio 2 to provide media<br />
asset management and workflow automation for post production and broadcast<br />
professionals.</p>
<p>Pricing & Availability</p>
<p>Final Cut Studio 2 will be available in May through the Apple Store<br />
(<a href="http://www.apple.com" title="www.apple.com">www.apple.com</a>), Apple's retail stores and Apple Authorized Resellers for a<br />
suggested retail price of $1,299 (US). Registered users of the current<br />
version of Final Cut Studio can upgrade for $499 (US) and registered users<br />
from any previous version of Final Cut Pro can upgrade for $699 (US). Full<br />
system requirements and more information on Final Cut Studio 2 can be found<br />
at <a href="http://www.apple.com/finalcutstudio" title="www.apple.com/finalcutstudio">www.apple.com/finalcutstudio</a>.</p>
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