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<div class="left_inner_box_heading"><h1>Apple Reinvents the Phone with iPhone</h1></div>
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<p>Apple Reinvents the Phone with iPhone</p>
<p>MACWORLD SAN FRANCISCO--January 9, 2007--Apple today introduced iPhone,<br />
combining three products--a revolutionary mobile phone, a widescreen iPod<br />
with touch controls, and a breakthrough Internet communications device with<br />
desktop-class email, web browsing, searching and maps--into one small and<br />
lightweight handheld device. iPhone introduces an entirely new user<br />
interface based on a large multi-touch display and pioneering new software,<br />
letting users control iPhone with just their fingers. iPhone also ushers in<br />
an era of software power and sophistication never before seen in a mobile<br />
device, which completely redefines what users can do on their mobile phones.</p>
<p>"iPhone is a revolutionary and magical product that is literally five years<br />
ahead of any other mobile phone," said Steve Jobs, Apple's CEO. "We are all<br />
born with the ultimate pointing device--our fingers--and iPhone uses them<br />
to create the most revolutionary user interface since the mouse."</p>
<p>iPhone is a Revolutionary Mobile Phone<br />
iPhone is a revolutionary new mobile phone that allows users to make calls<br />
by simply pointing at a name or number. iPhone syncs all of your contacts<br />
from your PC, Mac or Internet service such as Yahoo!, so that you always<br />
have your full list of up-to-date contacts with you. In addition, you can<br />
easily construct a favorites list for your most frequently made calls, and<br />
easily merge calls together to create conference calls.</p>
<p>iPhone's pioneering Visual Voicemail, an industry first, lets users look at<br />
a listing of their voicemails, decide which messages to listen to, then go<br />
directly to those messages without listening to the prior messages. Just<br />
like email, iPhone's Visual Voicemail enables users to immediately randomly<br />
access those messages that interest them most.</p>
<p>iPhone includes an SMS application with a full QWERTY soft keyboard to<br />
easily send and receive SMS messages in multiple sessions. When users need<br />
to type, iPhone presents them with an elegant touch keyboard which is<br />
predictive to prevent and correct mistakes, making it much easier and more<br />
efficient to use than the small plastic keyboards on many smartphones.<br />
iPhone also includes a calendar application that allows calendars to be<br />
automatically synced with your PC or Mac. iPhone features a 2 megapixel<br />
camera and a photo management application that is far beyond anything on a<br />
phone today. Users can browse their photo library, which can be easily<br />
synced from their PC or Mac, with just a flick of a finger and easily<br />
choose a photo for their wallpaper or to include in an email.</p>
<p>iPhone is a quad-band GSM phone which also features EDGE and Wi-Fi wireless<br />
technologies for data networking. Apple has chosen Cingular, the best and<br />
most popular carrier in the US with over 58 million subscribers, to be<br />
Apple's exclusive carrier partner for iPhone in the US.</p>
<p>iPhone is a Widescreen iPod</p>
<p>iPhone is a widescreen iPod with touch controls that lets music lovers<br />
"touch" their music by easily scrolling through entire lists of songs,<br />
artists, albums and playlists with just a flick of a finger. Album artwork<br />
is stunningly presented on iPhone's large and vibrant display.</p>
<p>iPhone also features Cover Flow, Apple's amazing way to browse your music<br />
library by album cover artwork, for the first time on an iPod. When<br />
navigating your music library on iPhone, you are automatically switched<br />
into Cover Flow by simply rotating iPhone into its landscape position.</p>
<p>iPhone's stunning 3.5-inch widescreen display offers the ultimate way to<br />
watch TV shows and movies on a pocketable device, with touch controls for<br />
play-pause, chapter forward-backward and volume. iPhone plays the same<br />
videos purchased from the online iTunes Store that users enjoy watching on<br />
their computers and iPods, and will soon enjoy watching on their widescreen<br />
televisions using the new Apple TV. The iTunes Store now offers over 350<br />
television shows, over 250 feature films and over 5,000 music videos.</p>
<p>iPhone lets users enjoy all their iPod content, including music,<br />
audiobooks, audio podcasts, video podcasts, music videos, television shows<br />
and movies. iPhone syncs content from a user's iTunes library on their PC<br />
or Mac, and can play any music or video content they have purchased from<br />
the online iTunes store.</p>
<p>iPhone is a Breakthrough Internet Communications Device</p>
<p>iPhone features a rich HTML email client which fetches your email in the<br />
background from most POP3 or IMAP mail services and displays photos and<br />
graphics right along with the text. iPhone is fully multi-tasking, so you<br />
can be reading a web page while downloading your email in the background.</p>
<p>Yahoo! Mail, the world's largest email service with over 250 million users,<br />
is offering a new free "push" IMAP email service to all iPhone users that<br />
automatically pushes new email to a user's iPhone, and can be set up by<br />
simply entering your Yahoo! name and password. iPhone will also work with<br />
most industry standard IMAP and POP based email services, such as Microsoft<br />
Exchange, Apple .Mac Mail, AOL Mail, Google Gmail and most ISP mail<br />
services.</p>
<p>iPhone also features the most advanced and fun-to-use web browser on a<br />
portable device with a version of its award-winning Safari web browser for<br />
iPhone. Users can see any web page the way it was designed to be seen, and<br />
then easily zoom in to expand any section by simply tapping on iPhone's<br />
multi-touch display with their finger. Users can surf the web from just<br />
about anywhere over Wi-Fi or EDGE, and can automatically sync their<br />
bookmarks from their PC or Mac. iPhone's Safari web browser also includes<br />
built-in Google Search and Yahoo! Search so users can instantly search for<br />
information on their iPhone just like they do on their computer.</p>
<p>iPhone also includes Google Maps, featuring Google's groundbreaking maps<br />
service and iPhone's amazing maps application, offering the best maps<br />
experience by far on any pocket device. Users can view maps, satellite<br />
images, traffic information and get directions, all from iPhone's<br />
remarkable and easy-to-use touch interface.</p>
<p>iPhone's Advanced Sensors</p>
<p>iPhone employs advanced built-in sensors--an accelerometer, a proximity<br />
sensor and an ambient light sensor--that automatically enhance the user<br />
experience and extend battery life. iPhone's built-in accelerometer detects<br />
when the user has rotated the device from portrait to landscape, then<br />
automatically changes the contents of the display accordingly, with users<br />
immediately seeing the entire width of a web page, or a photo in its proper<br />
landscape aspect ratio.</p>
<p>iPhone's built-in proximity sensor detects when you lift iPhone to your ear<br />
and immediately turns off the display to save power and prevent inadvertent<br />
touches until iPhone is moved away. iPhone's built-in ambient light sensor<br />
automatically adjusts the display's brightness to the appropriate level for<br />
the current ambient light, thereby enhancing the user experience and saving<br />
power at the same time.</p>
<p>Pricing & Availability</p>
<p>iPhone will be available in the US in June 2007, Europe in late 2007, and<br />
Asia in 2008, in a 4GB model for $499 (US) and an 8GB model for $599 (US),<br />
and will work with either a PC or Mac. iPhone will be sold in the US<br />
through Apple's retail and online stores, and through Cingular's retail and<br />
online stores. Several iPhone accessories will also be available in June,<br />
including Apple's new remarkably compact Bluetooth headset.</p>
<p>iPhone includes support for quad-band GSM, EDGE, 802.11b/g Wi-Fi and<br />
Bluetooth 2.0 EDR wireless technologies.</p>
<p>iPhone requires a Mac with a USB 2.0 port, Mac OS X v10.4.8 or later and<br />
iTunes 7; or a Windows PC with a USB 2.0 port and Windows 2000 (Service<br />
Pack 4), Windows XP Home or Professional (Service Pack 2). Internet access<br />
is required and a broadband connection is recommended. Apple and Cingular<br />
will announce service plans for iPhone before it begins shipping in June.</p>
<p>Learn More About iPhone</p>
<p>To learn more about iPhone, please visit Apple.com or watch the video of<br />
the iPhone introduction at <a href="http://www.apple.com/iphone/keynote" title="www.apple.com/iphone/keynote">www.apple.com/iphone/keynote</a>.</p>
<p>Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its<br />
award-winning desktop and notebook computers, OS X operating system, and<br />
iLife and professional applications. Apple is also spearheading the digital<br />
music revolution with its iPod portable music players and iTunes online<br />
store.</p>
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