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<div class="left_inner_box_heading"><h1>Apple Premieres iTunes Movie Rentals With All Major Film Studios</h1></div>
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<p>Apple Premieres iTunes Movie Rentals With All Major Film Studios</p>
<p>New Apple TV Software Lets You Rent Movies Directly from Your Widescreen TV</p>
<p>MACWORLD SAN FRANCISCO--January 15, 2008--Apple today announced iTunes<br />
Movie Rentals featuring movies from all the major movie studios including<br />
20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount,<br />
Universal Studios Home Entertainment, Sony Pictures Entertainment,<br />
Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema. Users can rent<br />
movies for as low as $2.99 and watch them on their Macs or PCs, all current<br />
generation iPods*, iPhone and Apple TV. iTunes Movie Rentals launches today<br />
and will offer over 1,000 titles by the end of February, including over 100<br />
titles in stunning high definition video with 5.1 Dolby Digital surround<br />
sound which users can rent directly from their widescreen TV using Apple<br />
TV. iTunes Movie Rentals are priced at $2.99 for library titles and $3.99<br />
for new releases, and high definition versions are just one dollar more<br />
with library titles at $3.99 and new releases at $4.99.</p>
<p>"iTunes Movie Rentals instantly brings great movies from all the major<br />
studios directly to your iPod, iPhone, TV or computer--without having to<br />
drive to the video store or wait for DVDs to arrive in the mail," said<br />
Steve Jobs, Apple's CEO. "Movie lovers can now discover and enjoy movies as<br />
simply and easily as music lovers discover and enjoy music today on iTunes."</p>
<p>"Apple has created an incredibly easy and innovative way to rent and enjoy<br />
movies," said Jim Gianopulos, chairman and chief executive officer of Fox<br />
Filmed Entertainment. "Millions of movie lovers will be able to watch<br />
wonderful movies from Fox and the other major studios whenever and wherever<br />
they want, be it on their computer, TV, iPod or iPhone."</p>
<p>iTunes Movie Rentals feature iTunes' legendary ease of use, which makes<br />
discovering and enjoying movie rentals as simple and easy as buying music<br />
on iTunes has always been. Once a movie is rented, it starts downloading<br />
from the iTunes Store directly to iTunes or Apple TV, and users with a fast<br />
Internet connection can start viewing the movie in seconds. Customers have<br />
up to 30 days to start watching it, and once a movie has been started<br />
customers have 24 hours to finish it--or watch it multiple times.</p>
<p>The all new Apple TV software delivers an entirely new user experience<br />
centered around iTunes Movie Rentals, allowing movie fans to rent and watch<br />
movies right from their widescreen TV, with no computer required. Users can<br />
also view photos from their computers, Flickr and .Mac Web Galleries on<br />
their widescreen TV as slideshows or screen savers, and anytime photos are<br />
updated on Flickr or .Mac they are automatically updated on Apple TV. Apple<br />
TV users can now browse and enjoy the iTunes Store podcast directory of<br />
over 125,000 video and audio podcasts, view over 50 million originally<br />
created videos from YouTube, or choose from a selection of six million<br />
songs, over 600 TV shows and 10,000 music videos to purchase directly from<br />
their Apple TV. Purchases downloaded to Apple TV are automatically synced<br />
back to iTunes on the user's computer for enjoyment on their computer, iPod<br />
or iPhone.</p>
<p>Apple TV easily connects to a broad range of widescreen TVs and home<br />
theater systems and comes standard with HDMI, component video, analog and<br />
optical audio ports. Using high-speed AirPort 802.11 wireless networking,<br />
Apple TV now automatically plays all of your iTunes content without setup<br />
or management**.</p>
<p>Pricing & Availability</p>
<p>Movie rentals from the iTunes Store for Mac or Windows require iTunes 7.6,<br />
available as a free download immediately from <a href="http://www.itunes.com" title="www.itunes.com">www.itunes.com</a>. iTunes Movie<br />
Rentals require a valid credit card with a billing address in the country<br />
of purchase. iTunes Movie Rentals are available in the US only and are<br />
$2.99 (US) for library titles and $3.99 (US) for new releases, and high<br />
definition versions are priced just one dollar more with library titles at<br />
$3.99 (US) and new releases at $4.99 (US).</p>
<p>The new Apple TV software will be available as a free automatic download to<br />
all Apple TV customers later this month. Apple TV, which includes the Apple<br />
Remote, is available from the Apple Store (<a href="http://www.apple.com" title="www.apple.com">www.apple.com</a>), Apple's retail<br />
stores and Apple Authorized Resellers for a suggested retail price $229<br />
(US) for the 40GB model, and for $329 for the 160GB model. Apple TV<br />
requires an 802.11g/n wireless network or 10/100 Base-T Ethernet<br />
networking, a broadband Internet connection and a high definition<br />
widescreen TV. iPod games will not play on Apple TV.</p>
<p>*Movie rentals work on iPod classic, iPod nano with video and iPod touch.</p>
<p>**Compatible with 802.11b/g/n. Based on an IEEE 802.11n draft<br />
specification. Wireless video streaming requires an 802.11g/n network.</p>
<p>Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its<br />
award-winning computers, OS X operating system and iLife and professional<br />
applications. Apple is also spearheading the digital media revolution with<br />
its iPod portable music and video players and iTunes online store, and has<br />
entered the mobile phone market with its revolutionary iPhone.</p>
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