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<div class="left_inner_box_heading"><h1>Apple, Motorola & Cingular Launch First Mobile Phone with iTunes</h1></div>
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<p>Apple, Motorola & Cingular Launch World's First Mobile Phone with iTunes</p>
<p>Motorola ROKR Available at Cingular Stores Nationwide</p>
<p>SAN FRANCISCO, SCHAUMBURG, Ill. and ATLANTA, Sept. 7 /PRNewswire-FirstCall/<br />
-- Apple(R), Motorola and Cingular Wireless today announced the<br />
availability of the world's first mobile phone with iTunes(R), enabling<br />
music lovers to transfer up to 100 of their favorite songs from the iTunes<br />
jukebox on their Mac(R) or PC to their mobile phone. Apple's iTunes<br />
software on the Motorola ROKR features easy to use menus, simple navigation<br />
and playback, and the ability to simply switch from phone to music and back<br />
again with the push of a dedicated music key. The new Motorola ROKR is<br />
available today at <a href="http://www.cingular.com" title="http://www.cingular.com">http://www.cingular.com</a> and will be sold exclusively in<br />
all Cingular retail locations beginning tomorrow.</p>
<p>"We've worked closely with Motorola to deliver the world's best music<br />
experience on a mobile phone," said Steve Jobs, Apple's CEO. "We're also<br />
thrilled to be working with Cingular, the largest wireless carrier in the<br />
US, to bring this pioneering phone to market."</p>
<p>"The ROKR brings music to the mobile phone in a way unlike any other, with<br />
the unrivaled ease of use that has become the signature of iTunes," said Ed<br />
Zander, chairman and CEO of Motorola. "We predict that the ROKR is going to<br />
be a hit this holiday season."</p>
<p>"We're excited to be the first wireless carrier to offer the world's first<br />
phone with iTunes to our customers nationwide," said Ralph de la Vega,<br />
chief operating officer of Cingular Wireless. "This innovative product<br />
represents a world class handset, connected to a world class network,<br />
delivering a world class application."</p>
<p>The new Motorola ROKR has a color display for viewing album art and<br />
features built-in dual-stereo speakers, as well as stereo headphones that<br />
also serve as a mobile headset with microphone. Music fans can randomly<br />
autofill or manually fill the mobile phone with playlists from their<br />
favorite music, audiobooks and Podcasts from their iTunes library via a USB<br />
connection. The Motorola ROKR pauses music automatically when users take a<br />
call and offers the ability to listen to music while messaging with friends<br />
or snapping a photo.</p>
<p>Pricing & Availability</p>
<p>The new Motorola ROKR with iTunes pre-installed is available for $249.99<br />
(US) with a two-year commitment at all Cingular stores nationwide and<br />
includes stereo headphones and a USB cable. iTunes for Mac and Windows<br />
includes the iTunes Music Store and is available as a free download from<br />
<a href="http://www.apple.com/itunes" title="http://www.apple.com/itunes">http://www.apple.com/itunes</a>. Purchase and download of songs from the iTunes<br />
Music Store for Mac or Windows requires a valid credit card with a billing<br />
address in the country of purchase.</p>
<p>Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its award-<br />
winning desktop and notebook computers, OS X operating system, and iLife<br />
and professional applications. Apple is also spearheading the digital music<br />
revolution with its iPod portable music players and iTunes online music<br />
store.</p>
<p>Motorola pioneered mobile technology in the 1930s with car radios and<br />
public safety radio networks, and space-to-earth communication for the<br />
Apollo program. In the 1980s, Motorola revolutionized personalized<br />
communications with the first commercial handheld cellular phone. Today,<br />
its new smart devices, networks, and software are making communications not<br />
just mobile, but seamless. Continuously redefining "the device formerly<br />
known as the mobile phone," Motorola also leads the industry in design,<br />
with award-winning products like the iconic RAZR. Motorola had sales of<br />
U.S. $31.3 billion in 2004. For more information, please visit<br />
<p>Cingular Wireless is the largest wireless carrier in the United States,<br />
serving 51.6 million customers. Cingular, a joint venture between SBC<br />
Communications Inc. (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has<br />
the largest digital voice and data network in the nation-the ALLOVER<br />
network-and the largest mobile-to-mobile community of any national wireless<br />
carrier. Cingular is the only U.S. wireless carrier to offer Rollover, the<br />
wireless plan that lets customers keep their unused monthly minutes.<br />
Details of the company are available at <a href="http://www.cingular.com" title="http://www.cingular.com">http://www.cingular.com</a> .</p>
<p>Total storage capacity is limited by number of songs. Storage capacity is<br />
approximate and based on four minutes per song and 128-Kbps AAC encoding.</p>
<p>Network and/or SIM card dependent feature, not available in all areas.<br />
Airtime, data charges, and/or additional charges may apply.</p>
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