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<p>MACWORLD EXPO, SAN FRANCISCO, Jan 11, 2005 /PRNewswire-FirstCall via<br />
COMTEX/ -- Apple(R) today introduced iPod(R) shuffle, a breakthrough<br />
digital music player based on iPod's legendary shuffle feature which lets<br />
users experience their music in a million different ways. Smaller and<br />
lighter than a pack of gum, iPod shuffle comes with its own lanyard so it's<br />
ready to wear right out of the box. iPod shuffle works seamlessly with<br />
iTunes' innovative AutoFill feature which automatically selects songs from<br />
a user's music library to fill up iPod shuffle with just one click. iPod<br />
shuffle is the most affordable iPod ever and is available in two models:<br />
512MB holding up to 120 songs for just $99 and 1GB holding up to 240 songs<br />
for just $149.</p>
<p>"iPod shuffle is smaller and lighter than a pack of gum and costs less than<br />
$100," said Steve Jobs, Apple's CEO. "With most flash-memory music players<br />
users must use tiny displays and complicated controls to find their music;<br />
with iPod shuffle you just relax and it serves up new combinations of your<br />
music every time you listen."</p>
<p> iPod shuffle is based on iPod's pioneering and widely-used shuffle<br />
feature, which randomly selects songs from the user's music library or<br />
playlists. In addition, iPod shuffle works seamlessly with iTunes(R) and<br />
its innovative new patent-pending AutoFill feature, which automatically<br />
selects the perfect number of songs to fill iPod shuffle from a user's<br />
complete music library on their computer. And at any time, with a flip of a<br />
switch on the back of iPod shuffle, users can choose to listen to their<br />
music in order rather than shuffled, perfect for listening to a favorite<br />
new album.</p>
<p> Users can conveniently charge and transfer music from their Mac(R) or PC<br />
by plugging iPod shuffle directly into a USB port. iPod shuffle doubles as<br />
a portable USB flash drive with up to 1GB of storage space to back up<br />
personal files and exchange them between computers.</p>
<p> iPod shuffle is the newest member of Apple's wildly popular iPod family<br />
for both Mac and PC which includes the fourth generation iPod, the iPod<br />
mini, the iPod U2 Special Edition and iPod photo. More than 10 million<br />
iPods have been sold since it was introduced, and it is the number one<br />
selling digital music player in the world.</p>
<p> The popularity of iPod has also created a booming accessory market, and<br />
iPod shuffle is being introduced with several optional accessories. In<br />
addition to the included lanyard, there is an optional armband that makes<br />
iPod shuffle perfect for many athletic activities. An optional sport case<br />
keeps iPod shuffle safely protected from outdoor elements with its clear<br />
case and neck strap. An optional dock serves as an elegant and convenient<br />
home base for syncing and charging iPod shuffle, and an optional USB power<br />
adapter easily charges iPod shuffle when it's away from the computer by<br />
simply plugging it into any electrical outlet. Users can extend the iPod<br />
shuffle battery life (up to 12 hours) with an optional battery pack that<br />
holds two AAA batteries and keeps the music playing for up to 20 additional<br />
hours.</p>
<p> Pricing & Availability</p>
<p> The 512MB and 1GB models of iPod shuffle for Mac or Windows are now<br />
shipping for a suggested retail price of $99 (US) and $149 (US)<br />
respectively, and include earbud headphones, lanyard and a CD with iTunes<br />
4.7.1 for Mac and Windows computers. iPod shuffle is available through the<br />
Apple Store(R) (<a href="http://www.apple.com" title="www.apple.com">www.apple.com</a>), Apple's retail stores and Apple Authorized<br />
Resellers. The iPod shuffle arm band, sport case, battery pack, dock and<br />
USB power adaptor optional accessories will become available over the next<br />
few weeks for a suggested retail price of $29 (US) each.</p>
<p> iPod shuffle requires a Mac with a USB port and Mac OS(R) X version 10.2.8<br />
or Mac OS X version 10.3.4 or later; or a Windows PC with a USB port, or a<br />
USB card and Windows 2000 Service Pack 2 or later, or Windows XP Home or<br />
Professional Service Pack 4 or later.</p>
<p> Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its award-<br />
winning desktop and notebook computers, OS X operating system, and iLife<br />
and professional applications. Apple is also spearheading the digital music<br />
revolution with its iPod portable music players and iTunes online music<br />
store.</p>
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