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<p>Apple Previews Developer Beta of iPhone OS 3.0<br />
Beta Release Provides New SDK, Over 1,000 APIs & 100 New Features</p>
<p>CUPERTINO, California--March 17, 2009--Apple today previewed its iPhone OS<br />
3.0 software and announced the immediate availability of a beta software<br />
release to registered developers. The iPhone OS 3.0 beta release includes<br />
an updated Software Development Kit (SDK) with over 1,000 new Application<br />
Programming Interfaces (APIs) including In-App Purchases; Peer-to-Peer<br />
connections; an app interface for accessories; access to the iPod music<br />
library; a new Maps API and Push Notifications. Apple also announced over<br />
100 new features that will be available to iPhone and iPod touch users this<br />
summer including cut, copy and paste; MMS;* landscape view for Mail, Text<br />
and Notes; stereo Bluetooth; syncing Notes to the Mac and PC; shake to<br />
shuffle; parental controls for TV shows, movies and apps from the App<br />
Store; and automatic login at Wi-Fi hot spots. The iPhone OS 3.0 beta<br />
release will also include a new Voice Memo app and expanded search<br />
capability for all key iPhone apps, as well as Spotlight search across the<br />
iPhone or iPod touch.</p>
<p>"The new iPhone OS 3.0 is a major software release packed with incredible<br />
new features and innovations for iPhone customers and developers alike. It<br />
will keep us years ahead of the competition," said Philip Schiller, Apple's<br />
senior vice president of Worldwide Product Marketing.</p>
<p>The iPhone OS 3.0 beta software and SDK include over 1,000 new APIs and are<br />
available today for all iPhone Developer Program members to use for<br />
development and testing of their apps for iPhone and iPod touch. Included<br />
in these APIs is the ability to leverage the incredible purchase model of<br />
the App Store within apps. In-App Purchases will allow developers to offer<br />
subscription content and provide the ability to sell new content and<br />
features in a simple and secure process. Developers can also more easily<br />
create peer-to-peer games for iPhone and iPod touch by using Bluetooth.</p>
<p>Another key developer feature in the iPhone OS 3.0 beta software is the<br />
ability for apps to interface with hardware accessories, creating a whole<br />
new element of control for iPhone and iPod touch accessory developers as<br />
well as a new ecosystem of solutions for customers. Developers will also be<br />
able to use Apple's new Maps API to integrate Google Mobile Maps services<br />
within their apps which will offer Google Map tiles, current location,<br />
custom annotations and geocoding. The iPhone OS 3.0 beta software includes<br />
the Apple Push Notification service which provides developers with a<br />
mechanism to alert users with sounds, text or a badge.</p>
<p>The new iPhone OS 3.0 software will be available to iPhone and iPod touch<br />
users this summer with over 100 new features including cut, copy and paste<br />
which can be done within or across applications; MMS to send and receive<br />
photos, contacts, audio files and locations with the Messages app; and the<br />
ability to capture and send audio recordings on the go with the new Voice<br />
Memo app. Landscape view will be available for Mail, Text and Notes. Search<br />
capabilities will be expanded, allowing customers to search within Mail,<br />
iPod and Notes or search across all key apps by typing a key word or phrase<br />
into the new Spotlight search, conveniently accessed from the Home screen.</p>
<p>The updated Stock app will add the ability to display recent company news<br />
and current trading information like opening or average price, trading<br />
volume or Market Cap, and will offer a landscape view to see a full screen<br />
of any stock chart. Customers will also be able to view shared calendars<br />
right on their iPhone with CalDAV support and sync their calendars with<br />
iCal, Yahoo, Google and Oracle.</p>
<p>Today, the groundbreaking App Store has more than 25,000 applications<br />
available to consumers, and 15 more countries have been added so the App<br />
Store is now available in 77 countries, allowing developers to reach more<br />
than 30 million iPhone and iPod touch users around the world. Developers<br />
set the price for their applications and retain 70 percent of all sales<br />
revenue. Apple covers all credit card, web hosting and infrastructure costs<br />
associated with offering applications on the App Store.</p>
<p>Pricing & Availability</p>
<p>The iPhone OS 3.0 beta software and SDK will be available for registered<br />
developers to download starting today from developer.apple.com. iPhone<br />
customers will be able to download the new iPhone OS 3.0 software for free<br />
this summer and iPod touch customers will be able to purchase a software<br />
update for $9.95 (US).**</p>
<p>*MMS messaging is available only on iPhone 3G; fees may apply. MMS may not<br />
be available in all areas.</p>
<p>**Some features may not be supported by older hardware.</p>
<p>Apple ignited the personal computer revolution in the 1970s with the Apple<br />
II and reinvented the personal computer in the 1980s with the Macintosh.<br />
Today, Apple continues to lead the industry in innovation with its<br />
award-winning computers, OS X operating system and iLife and professional<br />
applications. Apple is also spearheading the digital media revolution with<br />
its iPod portable music and video players and iTunes online store, and has<br />
entered the mobile phone market with its revolutionary iPhone</p>
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