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<p>SVG is the World Wide Web Consortium's (W3C) emerging, open language for<br />
describing two-dimensional graphics in Extensible Markup Language (XML).<br />
Because it expresses vector graphics in XML and is compatible with other<br />
W3C initiatives, SVG's impact on the design, development and ultimately the<br />
customer experience of highly sophisticated e-commerce web sites will be<br />
profound. The format meets the challenge of eBusiness problems by solving<br />
the increasingly complex design issues of personalization, customization,<br />
globalization, accessibility, and data integration.</p>
<p>"SVG is web technology done right," said Steve Mulder, Chief Information<br />
Architect, Razorfish. "Built from the ground up by those who understand<br />
what organizations and users require, SVG delivers what has long been<br />
desired: a vector graphics format that is feature rich, fast and truly<br />
open. And because it's based directly on XML, SVG provides flexibility and<br />
interoperability with the emerging tools and workflow developers need."</p>
<p>Using SVG, web site architects enjoy a more compelling authoring<br />
environment for creating rich, multi-channel, dynamically generated<br />
content. Graphics can be customized, modified, scripted, and adapted during<br />
design or at run-time by a server, then distributed in an optimized form to<br />
multiple platforms. SVG also integrates seamlessly with existing Web<br />
workflow and standards, allowing IS professionals to incorporate content<br />
from numerous back-end databases, servers and e-commerce engines without<br />
the limitations of a proprietary data format. Most importantly, customers<br />
will have a more compelling web experience, including faster downloads,<br />
better navigation and true interactivity.</p>
<p>"We believe SVG will become an increasingly integral component of the<br />
Internet," said Ron Okamoto, senior director of product marketing, Graphics<br />
and Dynamic Media, Adobe Systems Incorporated. "Adobe is committed to<br />
helping ensure SVG becomes as broadly embraced as other W3C standards.<br />
Shipping the Adobe SVG Viewer with Illustrator 9.0, and the ability of<br />
Illustrator 9.0 to export to SVG, are simply the first steps of a larger<br />
plan to integrate SVG capabilities into all applicable areas of the Adobe<br />
product line."</p>
<p>About SVG<br />
The SVG language is being developed by the W3C and its members, who include<br />
numerous technology industry leaders like Adobe, Apple, Corel Corporation,<br />
Hewlett-Packard Company, IBM, Kodak, Macromedia, Inc., Microsoft Corp.,<br />
Netscape Communications, Quark Inc., Sun Microsystems, Inc., and Xerox<br />
Corporation. The specification is currently in its eighth working draft and<br />
Last Call phase. The most recent public draft was released on March 3,<br />
2000. For more information on SVG, please visit the W3C web site at:<br />
<a href="http://www.w3.org/Graphics/SVG/" title="www.w3.org/Graphics/SVG/">www.w3.org/Graphics/SVG/</a>. In addition to SVG, the W3C is responsible for<br />
maintaining the recommendations of fundamental web technologies and<br />
infrastructures such as HTML, XML, SMIL, CSS, and DOM.</p>
<p>Availability<br />
The Adobe SVG Viewer ships with Adobe Illustrator 9.0 software and is<br />
expected to be included in upcoming versions of additional Adobe products,<br />
including Adobe LiveMotion. It is also available for download from the<br />
Adobe.com web site at: <a href="http://www.adobe.com/svg/viewer/install/" title="www.adobe.com/svg/viewer/install/">www.adobe.com/svg/viewer/install/</a>. Adobe is<br />
providing an SVG overview and tutorial with numerous SVG examples at:<br />
create, publish and deliver visually rich content for various types of<br />
media. Headquartered in San Jose, California, Adobe is the third largest PC<br />
software company in the U.S., with annual revenues exceeding $1 billion.</p>
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