Publisher allows you fine control over how your text appears.  The Font Selection box shows you what each font will look like, to make it easy for you to select the right font.

From the format menu, however, you can select any number of different formatting options, including borders, colours, shadows indenting, fancy initial letters and so on.

Remember - each menu item which ends in an ellipses (three dots) leads on to a further dialogue box from which you can select more options.