Golden Blonde

In the 1940's, long before Marilyn became a movie star, she earned her living as a model. Some of her assignments involved posing for print advertisements - usually for cosmetics companies, but also for clothing, food and other items. Marilyn's likeness continued to be used in ads well into the 1950's, and today Marilyn's image can be seen hawking everything from tourism in Alaska to Chanel No. 5.

Westmore The 1952 advertisement at left is for Westmore's "Tru-Glo" liquid make-up. The ad served as a tie-in with the movie Niagara. Ads such as these, which featured stars and included a plug for that star's current movie, were common during the 1950's.

The 1954 advertisement, also for Westmore's Tru-Glo liquid make-up, was a tie-in with the movie River of No Return. Westmore

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Copyright © 1996, 1997 Kay Krewson. All rights reserved.