How do I change the price of my product?
This question only gets asked when the price is going to be raised so that's all I'll discuss.One presumes that the price increase is for a reason and the most common reason is that the newer version has more and better features and thus warrants a price increase. To differentiate the old and new products, the new product should have a different name. For example "MyProg" and "MyProg-Professional" or some other naming silliness.
The next step is to insure that people pay you for the new program if they decide to upgrade. The way to do that is to use a different registration code system so that the codes for the older software do not work on the newer software. Requiring a different registration code places a barrier between the old and new program versions.
You should offer an upgrade price for your existing users because they have supported you and without them you would never have completed the improved version. The upgrade price should probably be the difference between the old and new price so that people who register the old version can immediately find out about the newer version and pay the difference to upgrade, thus paying the full price of the new version with no penalty for paying for the old version first. Remember, CDs and BBSes and many hard drives have your older version and people will buy that version and only after they paid find out that they could have purchased the latest version.
These simple steps allow Kagi to treat the old and new program versions as different programs and to continue to sell the older version to people who wish to buy it. The upgrade price allows you to earn the extra compensation that is warranted by the work that went into making the newer version without alienating your new customers who only knew about the older version.
Modification Date: Monday, November 4, 1996