VideoShop 4.0/3D Now Shipping!
New 3-D Features, TuneBuilder^TM Plug-in,
and a Killer Price!

St. George, UT, November 26, 1997  Strata Inc., the innovative developers of award-winning 3-D design, multimedia and digital video software, announced today that VideoShop 4.0/3D is now shipping to customers worldwide.  VideoShop 4.0/3D for the Power Macintosh is a full-featured, QuickTime¨-based, video editing application. 

ìOur VideoShop team has done a fantastic job of integrating great new capabilities into the 4.0 version.  This is the first desktop video editor that utilizes 3D tracks to apply a movie directly onto 3D objects, and the only one to incorporate TuneBuilder-enabled audio tracks.  All tracks can be mixed with built-in filters and channel effects, opening wonderful new creative possibilities.î -- Ken Bringhurst, Strata CEO

VideoShopís non-linear, multi-layer editing allows the production of wonderfully creative video quickly and easily.  This multi-faceted program allows both the professional producer to bring the studio to the desktop, and the educator or hobbyist to enter the fascinating world of multimedia.  Early reviewers have given it ìthumbs upî. 

ìVideoShop has grown up!  Itís very intuitive,  the 3D track is a great innovation, and using it with Strata's StudioPro you can't go wrong.  Seeing transitions in real time without rendering a movie is also very clever.  This is a valuable tool for any professional video or multimedia producer.î -- Michael Wollner,  Founder, WollnerStudios

"As someone who does desktop CGI for a living, VideoShop is the most used program on my harddrive.  It has saved me loads of render time and kept me sane when I needed to do titles or add sound tracks.  And now Strata has given us Tunebuilder, making original scoring even easier!" -- Desmond J. Starr, 4FM Inc.

ìVideoShop is a superior product. I am very impressed with its stability and appreciate the features that others -- even Premier -- donít offer; like being able select any size of capture or canvas window.  I continue to be thrilled by the creative power and ease-of-use of Strata's products, all at a price that's within reach.î -- Christian Lambert, Multimedia Artist
 

These unique features truly set VideoShop 4.0/3D apart from the pack:

• 3-D Capable.  Amazing 3D tracks allow 3D models to be imported, directly from StudioPro or as a 3DMF file.  Video can then be mapped onto that object.
• Flexible.  Supports 7 media types encompassing over 20 file formats. Bin Window allows easy organization of all elements needed to create QT movies.
• Easy.  Like all Strata products, VideoShop is known for ease of use.  New interface strengthens its appeal, but remains comfortable for current users.

Another striking new feature is the incorporation of TuneBuilder^TM by AirWorks Media, providing the perfect tool for the integration of professional-quality musical scores into video productions.

ìThis strategic partnership between Strata and AirWorks brings a one-of-a-kind product to the market.  TuneBuilder provides VideoShop users with high-quality music content and  the ability to almost instantly create professional music elements to fit to a specific time region in their footage.  Exciting stuff!î-- Harland Kirby, Vice President of Sales,, AirWorks Media

VideoShop v4.0/3D also includes time-varying (or tweenable) filters and the ability to save and reuse both Effect and Project Settings.  Most PhotoShop¨ plug-ins, as well as QuickTime codecs, are  supported.

In view of the over one million customers that received previous versions of VideoShop, Strata is offering a special upgrade price of $89  instead of the $495 SRP  during a six-month ìamnesty periodî.  Under this program, current VideoShop owners can receive the 4.0/3D version for this price without providing proof of purchase.  Those interested should call

1-800-STRATA3D (1-800-787-2823) or contact local VARs, distributors, and educational resellers.  VideoShop v4.0/3D will be released for the Power Macintosh^TM platform.