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Eyetech launches Eye-Play, a Division Dedicated to Publishing High-end Games Software for Next Generation Amiga

Stokesley, North Yorks UK - Eyetech, recently chosen by Amiga as their partner for the manufacture and distribution of the new Developer Workstation in the UK and Ireland, have launched Eye-Play, a division dedicated to the publication, promotion and distribution of top-end games for the Classic Amiga architecture and, more significantly, for those currently in development which are designed to run under the new Amiga.

In launching Eye-Play Group Managing Director, Alan Redhouse, said, "We are very excited about the opportunities that the new Amiga OE offers both to the existing Amiga Community and to the converts it will quickly make from the wider leisure computing world. As with the Classic Amiga, great gaming software is what will drive the growth and general acceptance of the Amiga OE as the de facto standard in this market. We therefore strongly believe that good gaming software is going to be essential to the success of the Amiga OE in the end-user market. We therefore decided to launch Eye-Play now, well in advance of the end user version of the Next Generation Amiga becoming available.

"As well as teaming up with the best of today's Amiga games developers, we are also keen to help any new games writers make their fortune by promoting the new Amiga SDK." The Amiga Software Development Kit allows platform-independenct development of rich multimedia software.

"No matter how keen we all are to see new Amiga titles, we will apply the same rigorous standards of selection and quality assurance to the Eye-Play titles that has been our hallmark in hardware and serious software distribution. We only intend to distribute software which is both up market and, in our opinion, worth the money in terms of delivered quality and game play. As this is an area of quality assurance that can really only be evaluated by a dedicated gamer who also has very strong Amiga knowledge to run the Eye-Play division."

As well as publishing their works Eyetech have also committed to help out individual developers who are new to the platform by making their officially endorsed EZDev-Plus and EZDev-Tower developer systems available on concessionary terms.

Eyetech are also catering for the lower-spec’d Classic Amiga by making a number of 68x00 classic Amiga games titles and compilations available - mostly for purchase via download only. There will also be also be some freely downloadable Classic games, and download demos of new and ‘work-in-progress’ titles for both Classic and Next Generation Amiga titles. The Eye-Play websites (eye-play.com, eye-play.co.uk, eye-play.eu.com) will be open for business from the Eye-Play launch date on July 1, 2000.

Gary Peake, Director of Amiga Inc.'s support team said, "We are delighted that Eyetech, one of Amiga Inc’s first partners from the Classic Amiga Community, has decided to endorse the new Amiga with such enthusiasm. The new Amiga will bring tremendous benefits to games developers - both new and established - by delivering truly amazing levels of multimedia performance and binary compatibility across a wide range of hardware and operating systems. We know Eyetech will bring a great deal of integrity and professionalism to the serious gaming market and their dedicated Eye-Play division will, I know, help spread the word about the New Amiga and its talented developers to dedicated gamers everywhere and take us a significantly nearer our ultimate goal of the implementation of the total Amiverse vision."

For further details please contact:

Randall P. Hughes
VP Sales and Strategic Business Development
AMIGA INC.
randy@amiga.com

Alan M. Redhouse
Chairman, Eyetech Group Ltd.
The Old Bank
12 West Green
Stokesley
North Yorks
TS9 5BB, UK
Phone: +44 164 271 3185
Fax: +44 164 271 3634


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