Designers:
Eric Chan, IDSA, Jeff Miller, IDSA, and Fede Carandini of ECCO Design, Inc., New York, NY
Client:
Goody Products, Peachtree City, GA
Contact:
Eric Chan, IDSA, ECCO Design, Inc., 212.989.7373
Addressing a contemporary feminine sensitivity without falling into stereotypes, this new line of women's hairbrushes features compelling aesthetics, optimal ergonomics and a price-point of less than $7. Organic forms, semi-transparent plastic and a frosted texture achieve a natural look while using inexpensive materials and methods.
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