Designers: Insight Product Development LLC and Holmes Products Corp.
Client: Holmes Products Corp.
Contact: Lee Remen, Insight Product Development LLC, 773.907.9500

Put fun and whimsy into a low-cost impulse product, and you've got a hot seller. That's what this leading fan supplier learned from the Tropicool. Fun, summery colors and an unexpected triangular form give the personal cooling device just the right touch to become the company's most profitable product launch in recent years. Available in desktop and clip-on models, the fan's slim profile and dynamic stance practically jump into the consumer's shopping cart.

"It is a good design that is affordable. It conveys happiness and a summer-like attitude. The design relates to its use, its season and its purpose. All details are well thought out-the hook, the translucent cord and simple controls. The design stands out from the competition."
Ayse Birsel, IDSA, Olive Design

© 1999 Industrial Designers Society of America