Designers:
Stuart Karten, IDSA, Dennis Schroeder, IDSA, Rico Zoerkendorfer, and Joe Cesario of Stuart Karten Design, Marina del Ray, CA
Client:
Belkin Components, Compton, CA
Contact:
Stuart Karten, IDSA, Stuart Karten Design, 310.827.8222
Computer cables pretty much look alike. Until the new Belkin series, that is. Using an analogy to the human nervous system, the cables distinguish themselves without adding cost or losing quality. A gold series uses double-shot molding, coloration and packaging to suggest a higher level of quality and secure Belkin's position as the market leader.
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