Designers: Product Insight Inc. and Pixel Vision Inc.
Client: Pixel Vision Inc.
Contact: Jon Rossman, IDSA, Product Insight Inc., 978.264.4450

On the pressure cooker of the trading floor, time is money-literally. To provide the trader with the maximum amount of information in the minimum amount of time, the SmartGlas™ system creates a sea of information with pieces of glass. Fifteen-inch flat-panel displays tile together to provide a clean visual field and transform the trading floor with fluid, calming lines. The ability to meet the needs of users in such a high-density, mission-critical space has preserved the company's market lead amid price-cutting competitors.

"Increasingly, flat panel displays will provide our view into the virtual world of digital information as do computer displays, touch panels, tablets, PDAs, even TVs. Through its uncluttered aesthetic, SmartGlas' ingenious tiled display system focuses our eyes on this digital information. Equal thought went into the design of the often-neglected rear display housing. It's well-executed, organic design language is a refreshing look."
Sam Lucente, IDSA, Lucente Design Inc.

© 1999 Industrial Designers Society of America