Blink And You Missed It -- Apple quietly announced last week it will no longer sell Macs or Apple merchandise through Circuit City. Apple had recently returned to Circuit City only in mid-2000, following a 1998 pull-out from Circuit City, Sears, Best Buy, Office Max, and other high-profile technology retailers which had failed to showcase (or even properly set up) Apple merchandise. (Apple pulled of Sears again in March 2001.) Neither Apple nor Circuit City gave reasons for the current disassociation, but Apple has been hinting for some time it hasn't been happy with all its channel partners, and would be making changes both to promote its own retail storefronts and support the CompUSA "store within a store" concept. [GD]

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