Rex Sanders <rex@octopus.wr.usgs.gov> writes in regard to Apple's acquisition of Glenn Anderson's popular MailShare and its subsequent renaming (see TidBITS-284):

I was at Mactivity, too, and talked to the "corporate naming weenie" at Apple who came up with "Apple Internet Mail Server."

First, without naming names, I've known this guy for about five years - he isn't a weenie. Second, he apologized for the name. Just a few days before the product announcement, Apple lawyers told him that MailShare had trademark problems, and they didn't have time to make an extensive search for any creative names. What could they approve? Anything generic, that started with the word Apple. So, we got Apple Internet Mail Server. Blame the lawyers. At least it's descriptive.

Permanent article URL: http://db.tidbits.com/article/1395
This is a specially formatted version of this TidBITS article that removes colors, and optionally removes images; it's designed to minimize the use of ink and paper.
Unless otherwise noted, this article is copyright © 1995 TidBITS Publishing, Inc.. TidBITS is copyright © 2008 TidBITS Publishing Inc. Reuse governed by this Creative Commons License: http://www.tidbits.com/terms/.