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File List  |  1990-04-02  |  2KB  |  46 lines
  1.  
  2.  
  3.    COUNTDOWN TO MAIL DATE CHECKLIST
  4.  
  5.    8 WEEKS BEFORE MAIL DATE                 6 WEEKS BEFORE MAIL DATE
  6.  
  7.    [ ] Interview & hire agency              [ ] Review list recommendations
  8.        and/or copywriter(s)                 [ ] Finalize vendors
  9.    [ ] Interview & obtain quotes            [ ] Finalize offer
  10.        from vendors                         [ ] Have photos taken and/or
  11.    [ ] Interview & hire list                    artwork contracted for
  12.        broker(s)                            [ ] Decide on package type
  13.    [ ] Check box of ideas                   [ ] Develop list of customers
  14.    [ ] Gather information                   [ ] Get testimonials
  15.    [ ] Check out competition                [ ] Decide on mail date:
  16.        [ ] Offer                                [ ] Business (Mondays good)
  17.        [ ] Price                                [ ] Consumer (mid-week good)
  18.        [ ] Service
  19.        [ ] Guarantee
  20.  
  21.  
  22.    4 WEEKS BEFORE MAIL DATE                 2 WEEKS FORE MAIL DATE
  23.  
  24.    [ ] Set up test cells                    [ ] Review list for errors:
  25.    [ ] Order lists                              [ ] All 3 liners instead of
  26.        [ ] Key codes                                4 liners (or vice-versa)
  27.        [ ] Title addresses                      [ ] Wrong state/zips
  28.    [ ] Edit copy                                [ ] Missing names
  29.        [ ] Clarity                              [ ] Missing key codes
  30.        [ ] Spelling                             [ ] Missing titles
  31.        [ ] Grammar                              [ ] Poor printing
  32.        [ ] Too many big words?                  [ ] Computer garbage
  33.        [ ] Paragraphs too long?                 [ ] Excessive duplicates
  34.        [ ] Hype eliminated?                     [ ] Not in zip order
  35.        [ ] Not talking "down"               [ ] Proof read all copy
  36.        [ ] "YOU" oriented                   [ ] Supply order takers with
  37.        [ ] Read aloud                           key code lists. See idea
  38.        [ ] Repeat company info                  book, page 00.
  39.        [ ] Ask for friends' names
  40.        [ ] Handwritten note(s)
  41.        [ ] No sentence endings on
  42.            a page
  43.    [ ] Create index if appropriate
  44.    [ ] Start typesetting
  45.    [ ] Verify mailing permit(s)
  46.