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1990-04-02
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46 lines
COUNTDOWN TO MAIL DATE CHECKLIST
8 WEEKS BEFORE MAIL DATE 6 WEEKS BEFORE MAIL DATE
[ ] Interview & hire agency [ ] Review list recommendations
and/or copywriter(s) [ ] Finalize vendors
[ ] Interview & obtain quotes [ ] Finalize offer
from vendors [ ] Have photos taken and/or
[ ] Interview & hire list artwork contracted for
broker(s) [ ] Decide on package type
[ ] Check box of ideas [ ] Develop list of customers
[ ] Gather information [ ] Get testimonials
[ ] Check out competition [ ] Decide on mail date:
[ ] Offer [ ] Business (Mondays good)
[ ] Price [ ] Consumer (mid-week good)
[ ] Service
[ ] Guarantee
4 WEEKS BEFORE MAIL DATE 2 WEEKS FORE MAIL DATE
[ ] Set up test cells [ ] Review list for errors:
[ ] Order lists [ ] All 3 liners instead of
[ ] Key codes 4 liners (or vice-versa)
[ ] Title addresses [ ] Wrong state/zips
[ ] Edit copy [ ] Missing names
[ ] Clarity [ ] Missing key codes
[ ] Spelling [ ] Missing titles
[ ] Grammar [ ] Poor printing
[ ] Too many big words? [ ] Computer garbage
[ ] Paragraphs too long? [ ] Excessive duplicates
[ ] Hype eliminated? [ ] Not in zip order
[ ] Not talking "down" [ ] Proof read all copy
[ ] "YOU" oriented [ ] Supply order takers with
[ ] Read aloud key code lists. See idea
[ ] Repeat company info book, page 00.
[ ] Ask for friends' names
[ ] Handwritten note(s)
[ ] No sentence endings on
a page
[ ] Create index if appropriate
[ ] Start typesetting
[ ] Verify mailing permit(s)