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1993-07-05
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NEWSGRID (sm) US Business Headline News
FOR IMMEDIATE RELEASE
ATARI AND IBM ANNOUNCE STRATEGIC MANUFACTURING CONTRACT FOR
MULTIMEDIA ENTERTAINMENT SYSTEM
June 28, 1993 - Sunnyvale, CA - Atari Corporation announced today
that it has contracted with the IBM Corporation's Charlotte, North
Carolina, facility to manufacture the Atari Jaguar, Atari's new 64-bit
multimedia entertainment system.
IBM's multi-year contract is valued at $500 million.
The Atari Jaguar, to be made in the United States, is an
interactive multimedia entertainment system which features over 16
million colors in 24- bit true color graphics and produces shaded 3-D
polygons for manipulation in a "real world" in real time. A 32-bit
expansion port will allow for future connection into cable and telephone
networks a digital signal processing port for modem usage and connection to
digital audio peripherals. The Jaguar will also feature a double-speed
compact disc peripheral. "This system is clearly the wave of the
future", said Sam Tramiel, President of Atari, "Because the Jaguar will
feature such an array of visual and audio special effects, we wanted to
work with a premier company that we are confident can manufacture the
quality product we have developed". The Charlotte-based IBM plant,
which for 15 years has manufactured and developed products only for
other IBM businesses, just recently began working with outside
companies to meet their production needs. The Atari Jaguar project
represents one of IBM's first entries into manufacturing for the mass
consumer electronics market.
"This is a wonderful opportunity to work with Atari and their new
system", said Herbert L. Watkins, Director of Application Solutions
manufacturing at IBM Charlotte. "Everyone expects IBM to manufacture
complex information technology products, and with this we'll show that
we can competitively build a sophisticated consumer product".
In addition to assembling the Jaguar, IBM will be responsible for
the component sourcing, quality testing, packaging and distribution. The
Jaguar, announced on June 3, is based on an Atari designed proprietary
64-bit RISC processor that features four times the technology currently
seen in the marketplace today. The sound system is based on Atari's
proprietary high- speed, Digital Signal Processor dedicated to audio
which can produce CD quality sound.
The Atari Jaguar will be available on a limited basis in the fall,
focusing on the New York market. A national roll-out is expected next
year and the Jaguar will retail for approximately $200.
Atari Corporation manufactures and markets personal computers and
video games for the home, office and educational marketplaces throughout
the world. Atari headquarters are located at 1196 Borregas Avenue,
Sunnyvale, California 94089. The IBM Corporation's Charlotte facility
manufactures and develops for IBM and other companies wide variety of
products, such as banking systems, automotive diagnostic systems and
electronic circuit boards. The site includes 2.3 million square feet of
work space on a 1.200- acre site. Its address is 1001 W.T. Harris
Blvd., Charlotte, North Carolina 28257, Telephone (704) 594 1000. For
further information:
Nancy Chan Bohbot Communications, Inc. (415) 705 6888