Your news release should be typed and double-spaced. You should use wide margins. You should write in short sentences to improve readability.
ôThe news release should answer the questions æwho, what, when, where and whyÆ in the first two paragraphs, or lead,ö said Gary D. Plummer of Gray Run Technologies. ôYou add the other details in the following paragraphs.ö
Quotes make a release more interesting to the editor and the reader, Plummer added.
If your release is longer than one page, type the word ôMOREö in capital letters at the bottom of the first page. Type ô # # # ö at the end of the release, several lines below the last line of text.
ôThis signals the editor or reporter that that is the end of the news release,ö Plummer explained.
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SAMPLE NEWS RELEASE TEXT - PROMOTION
RESEARCHWORKS PROMOTES LOCAL MAN
A Westwood man has been promoted to the position of marketing manager at ResearchWorks, according to Elizabeth Edwards, the firmÆs president.
He is John Jones, who joined the company in 1991 as a marketing support specialist. In his new position, he will responsible for expanding ResearchWorksÆ client base in the Southeast.
Jones is a native of Chicago and received a bachelor of science degree in computer science from the University of Pittsburgh in 1990.
Founded in 1988, ResearchWorks provides businesses with customized market and competitive information by researching on-line computer databases and other sources. The firm has eight employees and is located in the Woodhills Technology Park.
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SAMPLE NEWS RELEASE TEXT - CONTRACT AWARD
RESEARCHWORKS GETS NEW CONTRACT
A local firm has received a contract from a major Georgia manufacturer to provide market research services for a three-year period.
ResearchWorks, located in the Woodhills Technology Park, signed the contract with Echo Plastics of Atlanta, according to Elizabeth Edwards, the local firmÆs president.
ôWeÆre delighted that our research services were chosen by a company as significant as Echo,ö Ms. Edwards said. ôThis contract will mean an increase in the number of employees at ResearchWorks.ö
Ms. Edwards said ResearchWorks will provide international market research for Echo, which is the leading American producer of fluorescent plastic golf tees and ball markers.
Founded in 1988, ResearchWorks provides businesses with customized market and competitive information by researching on-line computer databases and other sources. The firm has 11 employees.
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SAMPLE NEWS RELEASE TEXT - SEMINAR ATTENDANCE
RESEARCHWORKS EMPLOYEES ATTEND CONFERENCE
Three employees of a local firm attended a seminar on the research needs of business in the global marketplace.
Attending the Insight 2000 seminar of the International On-Line Research Association were John Jones, Margaret Williams and Thomas Franklin, marketing employees from ResearchWorks, a business located in the Woodhills Technology Park. The four-day seminar was held in San Francisco.
ôWe think itÆs very important for our employees to expand their skills,ö said Elizabeth Edwards, president of ResearchWorks. ôOne reason our business has been so successful is that we insist on continuing learning.ö
Founded in 1988, ResearchWorks provides businesses with customized market and competitive information by researching on-line computer databases and other sources. The firm has 22 employees.
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SAMPLE NEW RELEASE TEXT - BUSINESS EXPANSION
RESEARCH FIRM ANNOUNCES EXPANSION
ResearchWorks will construct a new, $4 million building in the Woodhills Technology Park.
Elizabeth Edwards, president of the six-year-old research firm, announced her companyÆs expansion plans at a news conference before a meeting of the Westwood Chamber of Commerce today.
ôThe growth of ResearchWorks has been exceptional over the past two years,ö Ms. Edwards said. ôWeÆve added 10 employees in the last six months, and with two major contracts to be signed in the near future, weÆll be adding more employees.
ôWeÆve simply run out of space in our current location.ö
Lockwood Construction has been hired for the building project, Ms. Edwards announced, with occupancy expected early next year.
Founded in 1988, ResearchWorks provides businesses with customized market and competitive information by researching on-line computer databases and other sources. The firm has 32 employees and clients in 15 states.
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SAMPLE NEWS RELEASE TEXT - OPEN HOUSE
LOCAL BUSINESS TO HOLD OPEN HOUSE
ResearchWorks will hold an open house at its new, $4 million building in the Woodhills Technology Park from 10 a.m. to 3 p.m. Saturday, March 15.
ôWeÆre proud of our new home, and we want to show it off to the public,ö said Elizabeth Edwards, president of the local company.
ôIn addition to tours of our state-of-the-art facility, weÆll be offering demonstrations of the latest in personal computer technology, educational software for children and the use of on-line information services,ö she said. ôWe hope our neighbors in the community will take the opportunity to visit us.ö
ResearchWorks is one of the fastest-growing businesses in the area, Ms. Edwards said.
Founded in 1988, ResearchWorks provides businesses with customized market and competitive information by researching on-line computer databases and other sources. The firm has 38 employees and clients in 18 states.
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SAMPLE NEWS RELEASE TEXT - CONTEST
RESEARCHWORKS ANNOUNCES ESSAY CONTEST
The Woodhills Area School District and a local high-technology company have announced an essay contest for students in the district.
The contest is being sponsored by the school district and ResearchWorks, a business located in the Woodhills Technology Park. The contest is open to all students in the district.
The topic of the essay contest is ôWhat I Like About My Computer.ö Three winners, one each from the elementary, middle school and high school grades, will receive $100 U.S. Savings Bonds provided by ResearchWorks. The entries will be judged by teachers from the district.
ôWeÆre delighted to be a part of this contest,ö said Elizabeth Edwards, president of ResearchWorks. ôWe hope it encourages the students to think about how important computers are in their lives.ö
Founded in 1988, ResearchWorks provides businesses with customized market and competitive information by researching on-line computer databases and other sources. The firm has 40 employees and clients in 18 states.
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SAMPLE PUBLIC SERVICE ANNOUNCEMENT - OPEN HOUSE
ResearchWorks, a high-tech research business located in WestwoodÆs Woodhills Technology Park, will hold an open house at its new headquarters building this Saturday, March 15. The public is invited to visit the $4 million facility to see the latest in personal computer technology and demonstrations of educational software for children. The open house hours are from 10 to 3. For additional information, call ResearchWorks at 363-3636.
