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WILDERNESS BOOKS 651 MOUNT PLEASANT ROAD TORONTO, ONTARIO M4S 2N2 [416] 322 7238 Here are some of the most stimulating, informative and helpful of the best recent business books from a wide range of outstanding publishers. Whether you're in management, marketing, or sales, a CEO or a young man or woman just commencing your career, worried about "downsizing" and intent on increasing your knowledge and skills, or launching your *own* business, you'll find here practical books written by experts that will teach, guide and encourage you in your own aspirations and growth. And, in todays's economic climate, information, knowledge, insight and skill make the essential difference between a high-performing individual or company and one fated to be overtaken and left behind in the business race! And ordering couldn't be easier! You can place your order 24 hours a day, by phone or fax, at [416] 322 7238: just give us the title[s] and quantities of the books you'd like us to send you; your name, address and phone number, and your VISA or Mastercard number, with expiry date. Or you can mail us your order, including the same information. Canadian customers may also enclose cheques in payment with their mail orders. if preferred. The following shipping charges should then be included also: ONTARIO and QUEBEC: $3.80 for the first book, plus $1 for each additional book. MARITIMES, PRAIRIE PROVINCES, W. CANADA: $4.80 for the first book, plus $1.25 for each additional book. GST [7%] should be added to the total of your order and shipping charge. We ship anywhere in the world! Unless otherwise instructed, we send your parcel[s] by Canada Post Surface Rate and charge you the actual postage cost plus $1 for packing. We mail your VISA or Mastercard sales receipt to you separately at the same time that your parcel is mailed. GST will be automatically added to Canadian orders. Canadian prices reflect current exchange-rates. We are also pleased to offer the same fast, reliable and quality service for any books on any other subjects which may wish to obtain, provided that they are still in print and available to us. Just include the author[s] and title[s] with your phone, fax, or mail order and we'll obtain and ship them off to you promptly. ***************************************************************** * A SELECTION OF THE BEST AND NEWEST BUSINESS BOOKS * ***************************************************************** "BOGLE ON MUTUAL FUNDS" - John C. Bogle Lauded as "the father of the index fund", one of the nation's most experienced authorities on mutual fund investing, John C. Bogle cuts through the hype and fads surrounding this alluring field to share his wealth of wisdom and experience. This comprehensive guide provides a solid framework for establishing a long-term investment portfolio based on sensible selections from among the thousands of stock funds, bond funds and money market funds available in this burgeoning industry. US$25.00 [Can$33.75] "TRADER VIC - METHODS OF A WALL STREET MASTER" - Victor Sperandeo During his highly successful career on Wall Street, Victor Sperandeo has developed a uniquely powerful investment strategy integrating knowledge of the markets, technical analysis, odds and probability, fundamental analysis, economics, politics, and human psychology. Now in paperback, his best-selling book shows investors how they can use his strategy to become *consistent* winners, even in inconsistent markets. "The ultimate Wall Street pro..." - Barrons. PAPER. US$15.95 [Can$21.55] "MARKETING MYTHS THAT ARE KILLING BUSINESS" - Clancy and Schulman With unconventional solutions and counter-intuitive answers adaptable to almost any business situation, two of the most renowned marketing consultants in America present radical new prescriptions to cure the death wish practices and marketing malaise which debilitate today's business. Spiced with anecdotes and examples from the authors' encyclopedic experience and research, this highly readable book is a bold blueprint for every marketer, big or small, urgently seeking mid-course correction. US$19.95 [Can$26.95] "TECHNOTRENDS" - Daniel Burrus Well known for predicting the technological future with extraordinary accuracy and for making technology more accessible, Daniel Burrus introduces 24 break- through technologies certain to revolutionize tomorrow's marketplace. Rather than offering "soft trends" that may or may not come to pass, it defines "hard trends" that are fully predictable and that provide readers with specific new tools and rules for turning rapid change into an overwhelming advantage. "Must reading!" - Kevin Blanchard, author of THE ONE-MINUTE MANAGER. US$25.00 [Can$33.75] "SOAP OPERA: THE INSIDE STORY OF PROCTOR AND GAMBLE" - Alicia Swazy As the maker of Ivory Soap, Tide detergent and Pampers, Proctor and Gamble is a household name. But according to WALL STREET JOURNAL reporter Alicia Swazy, behind the wholesome image of America's 13th-largest company is a control- obsessed organization so paranoid that stock market analysts, employees and the chairman himself refer to it as "the Kremlin". Swazy's account of P&G's cutthroat operations reveal the dirty tricks and the draconian mindset behind the company with the "99.44/100% pure" facade. US$23.00 [Can$30.95] "IT AIN'T AS EASY AS IT LOOKS: TED TURNER'S AMAZING STORY" - Porter Bibb American hero and first citizen of the electronic global village, Atlanta's Ted Turner is the founder of CNN, which today is more profitable and more influential than any other television news network. Based on interviews with more than 250 of Turner's associates, friends and family, IT AIN'T AS EASY AS IT LOOKS examines Turner's public and private lives, from his relationship to his abusive father to his marriage to Joan Fonda. US$25.00 [Can$33.75] "BREAKTHROUGHS!: HOW LEADERSHIP AND DRIVE CREATE COMMERCIAL INNOVATIONS THAT SWEEP THE WORLD [2nd Ed.] - Nayak and Ketteringham Based on an international study of innovation, this newly-revised volume offers a riveting look at people who, by finding big needs and little openings, filled them to make world-sweeping commercial innovations. From 3M's yellow self-stick notes to VCRs to compact discs, BREAKTHROUGHS! presents a fascinating examination of the very subtle patterns of success. "The authors have produced a book of considerable value. By uncovering the reality and destroying the myths and formulas, they've opened up the doors to the minds of many." - Wall Street Journal. US$22.95 [Can$30.95] "THE 12-HOUR MBA PROGRAM: THE KEY CONCEPTS AND TECHNIQUES IN A FRACTION OF THE TIME - Milo Sobel A succinct, user-friendly guide that gives you the competitive edge, this handbook distils the essence of the MBA course of study and passes it along in an understandable way. A guaranteed confidence and career builder, it demystifies the MBA credential, explaining all the key concepts and terminology of the program so that no one in business need ever be intimidated again by MBA jargon or formulas. PAPER. US$13.95 [Can$18.85] "WHEN WOMEN WORK TOGETHER: USING OUR STRENGTHS TO OVERCOME OUR CHALLENGES" - Carolyn Duff From secretaries to CEO's, the very attributes that give women advantages in the business world - caring, compassion, cooperation - can also cause difficulties for them and their co-workers. After surveying more than 500 women and conducting in-depth interviews of women's attitudes toward their female co-workers, author Carolyn Duff now reveals how women can offer one another tremendous support toward both career and personal accomplishments that can make work both productive and personally satisfying. PAPER. US$12.95 [Can$17.50] "HARDBALL FOR WOMEN: WINNING AT THE GAME OF BUSINESS" - Pat Heim After 20 years of "progress", the portion of senior management that is female has increased by only two percent. Now international business consultant Pat Heim offers valuable insights into this imbalance as well as practical suggestions for overcoming it. HARDBALL FOR WOMEN shows how to read verbal and non-verbal cues, how to be assertive without being obnoxious, how to take criticism objectively, and much more. Rather than advising women to act like men, Heims helps them understand men's rules and use them to meet their own goals. PAPER. US$11.00 [Can$14.85] "THE ECONOMIST GUIDE TO BUSINESS NUMERACY" - The Economist Given our national propensity for innumeracy, this timely and helpful book points out numerical errors common in the business world and shows business people how to work with numbers to plan, forecast and monitor their business. Revealing exactly what is behind the numbers, it demonstrates how to use numerical techniques to solve everyday business problems - everything from calculating percentages and interest to evaluating competing business opportunities. PAPER. US$17.95 [Can$24.25] "THE ECONOMIST GUIDE TO GLOBAL ECONOMIC INDICATORS" - The Economist To succeed in business today, one must have a thorough understanding of economic figures and be able to grasp the real implications of the economic information released every day. This invaluable primer clearly explains each economic indicator and addresses the connections between different indicators. Taking THE ECONOMIST's sweeping global view, this book shows business people how to understand economic information, determine its world-wide significance and interpret it for their individual purposes. PAPER. US$17.95. [Can$24.25] "THE COMPLETE BOOK OF CORPORATE LEGAL FORMS" - Daniel Sitarz This cost- and headache-saving reference provides in one volume all the forms, instructions and explanations necessary to meet the various legal requirements of operating a corporation in all 50 states and Washington, D.C. Prepared in a simplified format and in plain English, the forms in most cases may be prepared by business owners themselves, rather than by attorneys. Also invaluable for Canadian or other foreign companies planning to commence operations in the U.S. market. PAPER. US$18.95 [Can$25.60] "HOW AND WHEN TO BE YOUR OWN LAWYER" - Quittner and Schachner Over 25,000 lawsuits are filed every day in the United States - many without lawyers. HOW AND WHEN TO BE YOUR OWN LAWYER describes the workings of the legal system from state to state for anyone bringing a civil or small-claims suit to court. From using a law library to filing a claim to going to trial, this invaluable guide explains every phase of the litigation process and offers sound strategies for those representing themselves in court. PAPER. US$13.95 [Can$18.85] "STRATEGIC COST MANAGEMENT" - Shank and Govindarajan This indispensable guide - for every manager concerned with cost, strategy and business engineering - demonstrates how strategic cost management, the first analytical framework to relate meaningful accounting information to a firm's business strategy, is revolutionizing accounting practices in companies like Ciba-Geigy, Ford, Motorola, and Texas Instruments. Through value chain analysis, strategic positioning analysis, and cost driver analysis, a sustainable competitive advantage is at your fingertips. US$29.95 [Can$40.45] "TEAMING UP" - Harshman and Phillips The Industrial Revolution ushered in a new era of dizzying achievement throughout the American workplace. Now we are entering the high-tech "global village" and many organizations are reacting to its lightning-fast changes with tools and practices that are no longer relevant. Focusing on why this is happening - and what can be done about it - two leading specialists in organizational change show how to understand where an organization is today, define where the organization wants to be tomorrow, and successfully manage change. PAPER. US$14.95 [Can$20.25] "POSITIVELY OUTRAGEOUS SERVICE AND SHOWMANSHIP" - T. Scott Gross Pizzazz! It's what separates today's corporate winners from the also-rans. Now customer-service guru T. Scott Gross provides a dazzling array of ways to wow customers and make sales sky-rocket. Gross reveals the secrets of adding personality-plus to any product or service, showcasing unconventional marketing techniques that really work. Chock-full of eye-opening interviews with top corporate showmen, here is the manual for executives who want to leapfrog over the competition by offering customers the added-value of industrial-strength fun. PAPER. US$12.95 [Can$17.50] "THUNDER IN THE SKY" - translated by Thomas Cleary Masterful translator Thomas Cleary [THE ART OF WAR, THE BOOK OF FIVE RINGS] presents an ancient set of insightful Eastern texts hithertofore unpublished in the West. THUNDER IN THE SKY illuminates the Chinese secret of successful leadership, which is the ability to craft strategies based on a keen grasp of the desires and strengths of one's competitors and allies. Providing stimulating tools for strategic thinking and decision-making, these ancient writings will assist North American executives in achieving power and practicing sound leadership. US$15.00 [Can$20.25] "THE ART OF BEING WELL INFORMED: WHAT YOU NEED TO KNOW TO GAIN THE WINNING EDGE IN BUSINESS" - Andrew Garvin The most crucial tool for all business people is often the hardest to obtain: accurate, reliable information. Having the *right kind* of information can make the difference between excellent decisionmaking and mere floundering. This state-of-the-art guide shows how to get the precise information needed to maximize one's competitiveness and effectiveness. It also reveals how to avoid information isolation and overload. To help executives cope with today's information explosion, the authors present a specific strategy for separating information static from what's really important. PAPER. US$12.95 [Can$17.50] "HIGH WIRE MANAGEMENT" - Gene Calvert How can managers stack the deck in their favor when they take risks? Showing that the starting point is to change one's *perception* of risk, Gene Calvert reveals the precise strategies needed to competently walk across any "risk highwire". Calvert uses examples of risk-takers in organizations such as MCI and Aetna to reveal easy-to-use tools for "winning with risk". The author also explains how to nurture the skill of innovative risk-taking in others. US$24.95 [Can$33.70] "SOFT SELLING IN A HARD WORLD" - Jerry Vass In today's tough world, what is the true secret of sales success? Mastering the art of the *soft* sell, says Jerry Vass. Packed with surefire advice, this guide shows how to become a master "soft seller" in order to close more sales and genuinely enjoy the selling interaction. Rejecting outdated strong-arm tactics, Vass reveals how to become highly successful without having to engage in uncomfortable or manipulative behavior. "A candidate for the best book on selling ever written" - John Naisbitt, author of MEGATRENDS. US$12.95 [Can$17.50] "ZEN AND THE ART OF MAKING A LIVING" - Laurance Boldt For Laurance Boldt, the first step in finding a satisfying career is enivisioning yourself as the "artist of your own life". In this refreshing handbook, Boldt guides readers through a complete career-transformation process. First, he shows how to identify work you would find satisfying. Then he reveals the precise steps necessary to find - or create - that work. The author also shows how to write a resume, conduct a job search, start a business, work freelance and manage multiple careers. PAPER. US$16.00 [Can$21.60] "THE NEW RITES OF PASSAGE AT $100,000+: THE INSIDER'S LIFETIME GUIDE TO EXECUTIVE JOB-CHANGING AND FASTER CAREER PROGRESSION" - John Lucht America's number one bestselling career guide for job-changing executives since 1988, John Lucht's nationally-acclaimed handbook is now completely updated for the recession-plagued, downsize-crazy 1990's. The anemic American economy - coupled with the harsh reality that there is no such thing as job security - makes this newly-revised edition more valuable than ever. Lucht shows executives who have been fired - or those who are afraid that they might be - how to land a satisfying new position despite the troubled job market. US$29.95 [Can$40.45] "HEALING THE WOUNDS" - David Noer Downsizing is raging like an epidemic through the North American workplace. For those it touchs - both those laid off and those who remain - it can be terribly demoralizing. Is there an antidote? Absolutely, says Davis Noer, whose new guide promotes corporate-wide healing. Providing practical guidelines for coping, Noer reveals how to throw off the debilitating symptoms of "survivor sickness". He also shows how to start the challenging but rewarding work of promoting new personal and corporate growth within the downsized organization. US$22.95 [Can$30.95] "THE LEARNING IMPERATIVE: MANAGING PEOPLE FOR CONTINUOUS INNOVATION" - ed. by Robert Howard Innovation separates the soaring companies from the sinking ones. But how can an organization gear itself for innovation? According to Robert Howard it must make a bold effort to empower people through learning, as shown by HARVARD BUSINESS REVIEW articles. This timely book also includes pieces by management gurus like Peter Drucker; interviews with leading CEO's such as Nicholas Hayek of SMH, maker of Swatch watches; and profiles of companies such as Wal-Mart. Published by the Harvard Business School. US$29.95 [Can$40.45] "FREE MONEY FROM THE FEDERAL GOVERNMENT FOR SMALL BUSINESSES AND ENTREPRENEURS" - Laurie Blum There's no free lunch but, in the U.S.A. at least, thanks to Uncle Sam, there *is* free money! Free money expert Laurie Blum presents more than 1,500 sources of capital for starting or growing a small business. Spotlighting the federal government's free-money buffet, Blum tells how to tap into everything from SBA and SBIC financing to obscure programs from more than 50 other agencies in order to obtain free grants of $5,000 to more than $100,000. PAPER. US$14.94 [Can$20.25] "THE TRUST FACTOR: LIBERATING PROFITS AND RESTORING CORPORATE VITALITY" - John Whitney Corporate turn-around guru John Whitney shows that the number one strangler of business today is mistrust - between sales and marketing, between design and manufacturing, between suppliers and purchasing. He warns that unless businesses dismantle their mistrust-breeding hierarchies, they'll remain so inwardly focused that they'll *never* focus where they should - on the customer. Submitting radical proposals for rooting out waste, Whitney shows how trust can help an organization operate at a whole new level of efficiency. US$22.95 [Can$30.95] "1994 *INFORMATION PLEASE* BUSINESS ALMANAC AND DESK REFERENCE" - ed. Seth Godwin Imagine how your productivity would increase if you could consult *one* reference, instead of wading through dozens of directories, trade directories and industry newsletters. That's exactly the productivity-boosting power businesses enjoy with this reference, which lists thousands of crucial contact names, addresses and phone numbers in virtually every field of business. Executives get the instant, up-to-date information need on a comprehensive array of topics - from Marketing to Computers to Manufacturing. US$29.95 [Can$40.45] "CREDIBILITY: HOW LEADERS CAN GAIN AND LOSE IT, WHY PEOPLE DEMAND IT" - Kouzes and Posner. This long-awaited follow-up to the bestseller THE LEADERSHIP CHALLENGE spotlights the crucial ingredient everyone must have to lead successsfully - credibility. Using powerful examples of real-life managers in action, Kouzes and Posner reveal the six disciplines that strengthen a leader's credibility. With strategies based on surveys of more than 15,000 people, 400 case-studies and 40 in-depth interviews, the authors show leaders how to spur greater initiative, risk-taking, and productivity by trusting their employees and by *being* trustworthy. US$24.95 [Can$33.70] "TIGHT SHIPS DON'T SINK: PROFIT SECRETS FROM A NO-NONSENSE CEO" - Gary Sutton Renowned for his straight talk, Gary Sutton - one of the USA's most successful turn-around managers - offers small and mid-sized businesses this no-nonsense guide to maximizing profits. Using the metaphor of the business-as-ship, Sutton shows how to avoid the egotism, waste and other "icebergs" that can sink even the most sea-worthy vessels. To help executives steer the "ship" confidently and without calamity, Sutton reveals 150 tactics guaranteed to cut costs, trim fat, and make a company more buoyant. PAPER. US$14.95 [Can$20.25] "MANAGING FOR THE FUTURE" - Peter Drucker. Now "the man who changed the face of industrial America" [Tom Peters] brings together all his most exiting ideas on business practices, economices, change management, and corporate evolution. Drucker shows how to resolve scores of problems that have arisen in the American workplace during the last five years A national bestseller in hardcover, this handbook is absolutely essential for every manager who wants to stay ahead of the pack. PAPER. US$12.00 [Can$16.20] "MARKETING TO THE AFFLUENT" - Dr. Thomas Stanley The affluent in America are unique, and it takes innovative marketing skills to succeeed in selling them, according to Dr. Thomas Stanley, a recognized authority on the affluent market. Stanley shows that, contrary to advertizing stereotypes, the wealthy American is more than likely to live conservatively, making him difficult to target. This guide reveals the buying and patronage habits of the wealthy, and the selling techniques that have proven effective with them. US$55.00 [Can$74.25] "NETWORKING WITH THE AFFLUENT AND THEIR ADVISORS" - Dr. Thomas Stanley The top one percent of the households in America account for nearly 40% of the wealth. They report that "word of mouth" endorsements are the most influential in their decisions to patronize a variety of product and service providers. Dr. Stanley shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members and key individuals in their important affinity groups in order to get these endorsements. PAPER. US$35.00 [Can$47.25] "SELLING TO THE AFFLUENT" - Dr. Thomas Stanley In his earlier book, MARKETING TO THE AFFLUENT, Dr. Stanley showed how to pinpoint where the money is. Now he shows you how to push the hot buttons of the people you've found. Whether you're a sales professional in investments, autos, real estate, or any of the other areas that frequently target the wealthy buyer, Dr. Stanley's methods will help you improve your closing percentage...and income! Provides actual dialogues and case studies. US$55.00 [Can$74.25] "THE START UP GUIDE: A ONE YEAR PLAN FOR ENTREPRENEURS" - David Bangs Bangs uses the same step-by-step, no-jargon method that made THE BUSINESS PLANNING GUIDE [US$19.95, Can$26.95] a bestseller to guide those with no formal training through the process of beginning a successful business. Provides a practical timetable for covering all the basics before opening a new business. PAPER. US$19.95 [Can$26.95] "BEYOND ENTREPRENEURSHIP: TURNING YOUR BUSINESS INTO AN ENDURING GREAT COMPANY" - Collins and Lazier This inspiring yet eminently practical guide shows entrepreneurs how to steer a company to enduring greatness. Leadership style, vision, corporate strategy, innovation, tactical excellence and other key elements are all explored in depth. US$19.95 [Can$26.95] "THE COMPLETE GUIDE TO CONSULTING SUCCESS" - Shenson and Nicholas A step-by-step handbook to building a successful consulting practice, complete with forms and agreements. The authors reveal secrets that differentiate the truly successful consultants from the also-rans. Readers developing a practice will learn such vital survival skills as how to build a strong reputation, how to lure prospective clients, how to negotiate contracts, and how to deal with periodic famines. Also contains invaluable tips for more experienced consultants. The book contains dozens of ready-to-use contracts, letters and forms that will get readers started immediately on the road to higher profits and more satisfied clients. US$29.95 [Can$40.45] "HOW TO FORM YOUR OWN CORPORATION WITHOUT A LAWYER FOR UNDER $75 DOLLARS" [20th Anniversary edition] - Ted Nicholas. Learn how easy it is for just about anybody to incorporate in the U.S. With this easy-to-use format, prospective entrepreneurs discover the unique advantages of incorporating while learning how quick, easy and inexpensive the process can be. The book explains how to avoid the hassle of lawyers and how to save from $300 to $3000 in legal fees by following the simple instructions. Thousands of other businesses have followed the advice in this book, updated annually since 1972. It includes a complete set of forms, a certificate of incorporation, minutes, bylaws, and more. PAPER. US$19.95 [Can$26.95] "HOW TO PUBLISH A BOOK AND SELL A MILLION COPIES" -Ted Nicholas Just about *everyone* has a lifetime of experience, skills and answers in one or more specialized fields, interests or hobbies that others would gladly pay good money to learn. This practical and comprehensive book debunks the myths of the publishing world and gives authors the information they need to publish books themselves. Self-publishing is one form of entrepreneurship, says Ted Nicholas, and can be approached like any other entrepreneurial endeavor - with determination, hard work, and the desire to "do it yourself". Using real-life examples of successful self-published books, the author offers time-tested tips covering all areas of book publishing. PAPER. US$19.95 [Can$26.95] "HIT THE GROUND RUNNING: WINNING SECRETS FOR KEEPING YOUR CAREER ON TRACK AND MOVING FORWARD" - Gene Garafolo This insider guide reveals practical solutions to the problems and challenges faced by managers struggling to survive in a down-sized corporation. Professionals learn how to self-manage a career, master the skills needed to stay on the fast-track, survive corporate political in-fighting, protect self interests in the face of company takeovers, and more. Organized in three major sections: Career Management, Traditional Managerial Skills, and Real World Business Operations. PAPER. US$14.95 [Can$20.25] "ADDING VALUE: A SYSTEMATIC GUIDE TO BUSINESS-DRIVEN MANAGEMENT AND LEADERSHIP" - Gerard Egan Presenting a comprehensive way of looking at a company's real business needs - including strategy, leadership, structure, human resources, and organizational culture - this new book provides managers with the basic skills needed to move beyond their own area of the organization and add real value to the business as a whole. Egan offers not just theoretical constructs but three practical, integrated models that show managers how to design, facilitate, and assess business and organizational processes; initiate and manage innovation and change; and deal effectively with an organization's politics and culture. US$27.95 [Can$37.75] "BREAKING FREE FROM CORPORATE BONDAGE: DO WHAT YOU REALLY WANT TO DO, CONTROL YOUR OWN FUTURE" - Michael Dainard This fascinating and encouraging book profiles successful people who have abandoned corporate life [or who have been "forced out"], then launched a business of their own and found freedom and fulfilment. Author Michael Dainard knows the feeling from the inside: once a successful television executive, he severed the "golden handcuffs" of corporate life to pursue his love of writing and teaching. Dainard shows how the disaster of losing one's job may be a blessing in disguise, without painting a rosy, unrealistic picture. PAPER. US$17.95 [Can$24.25] "THE 100 BEST JOBS FOR THE 1990's AND BEYOND" - Carol Kleiman One of the nation's foremost experts on jobs taps years of research to consider the future workplace, trends and the training skills and knowledge necessary to guide a career path through the changes of the coming decade. Part one of the book focuses on the practical, critical components of the job path, while part two offers a directory of the 100 best jobs. PAPER. US$19.95 [Can$26.95] "CUSTOMER-DRIVEN STRATEGY: WINNING THROUGH OPERATIONAL EXCELLENCE" - Thomas Wallace Shows companies how to make the customer the centre of their competitive strategies. Wallace offers successful strategies that include: achieving change with zero trade-offs; forging a new, more productive relationship with suppliers; investing in people, not just equipment; developing an entirely new mindset on continuous improvement; and implementing a team-based approach to new product development. In dozens of case-histories, Wallace describes how successful companies have triumphed in the marketplace by not just putting their customers first, but by making them the force that drives the business. US$30.00 [Can$40.50] "THE GROWTH CHALLENGE: HOW TO BUILD YOUR BUSINESS PROFITABLY" - Stephen Stumph Neither "professional management" nor an infusion of ready cash is the answer to building a small venture past its start-up, argues Stephen Stumph, the author of this controversial new book. Rapid growth and continued profitability, Stumph claims, require the *active leadership* of an entrepreneur with vision and the ability to inspire others to reach that vision. It's leadership, not money, which is the key challenge for the growing business. US$22.95 [Can$30.95] "THE HIGH PERFORMANCE ENTERPRISE: EMPOWERING YOUR PEOPLE IN NINE VITAL STEPS" - Donna Neusch This is an exciting, hands-on book for companies and managers struggling to achieve the ever-higher levels of performance required today. What sets this book apart is that it offers a real sense of direction and much practical advice. Moving beyond the "touchy-feely" approach to empowerment, Donna Neusch and Alan Siebanaler have designed a nine-step program for worker-empowerment that has been tested and proven in dozens of companies ranging from mid-sized businesses to Fortune 500 firms. US$30.00 [Can$40.50] "LEADING TEAMS: MASTERING THE NEW ROLE" - Zenger, Musselwhite, Hurson, Perrin Implementing successful teams presents the challenge of training team members to take more responsibility for their work. But the greater challenge is preparing managers and supervisors to assume their new roles. LEADING TEAMS is a comprehensive guide to the art of shared leadership - helping the team to perform activities that managers once performed alone. Included is a section on the leader as a "change agent", to help the msanager become a valued " navigator" rather than a victim during the organizational transition to teams. LEADING TEAMS focuses specifically on the role of the leader as the key to long-term success. US$30.00 [Can$40.50] "HOW TO BUILD AND MANAGE A WINNING PROJECT TEAM" - James Lewis The first book that combines two critical management technologies - project management and teams - for impressive results. It provides step-by-step instructions that will help readers manage a successful team effort and overcome typical obstacles. Shows how to handle special team problems associated with matrix models, temporary assignments and sub-contractors. The book provides ready-made questionnaires to help readers diagnose team problems, and includes ready-made solutions. US$26.95 [Can$36.40] "HOW TO PREPARE A RESULTS-DRIVEN BUSINESS PLAN" - Massarella, Zorsch et al. The heart of a business is the business plan. This step-by-step business planner covers every aspect of developing an airtight plan. Published in "work book" format, with plenty of "how to" checklists, samples and graphics, this planning guide will become a life-saver for many organizations. The book discusses current changes and trends in business and strategic thinking. A computer template is also included to make it easy for computer users to get the full benefit of this helpful book. PAPER. US$65.00 [Can$87.75] "HOW TO TRAIN AND DEVELOP SUPERVISORS" - Donald Kirkpatrick Offering a systematic approach for trainers and human resources managers, Kirkpatrick's book not only fully covers planning, implementation and evaluation, but also presents 11 valuable case-studies of in-house programs at major companies that show how to: improve the attitudes, knowledge and skills of supervisors; make the most of internal and external training programs; conduct effective performance appraisals; select and train new supervisors. US$49.95 [Can$67.45] "THE LIVING ORGANIZATION: TRANSFORMING TEAMS INTO WORKPLACE COMMUNITIES" - John Nirenberg This powerful book shows managers the next step after teams - creating a workplace community. A blueprint for this type of transformation is laid out with real-world examples and a how-to strategy for turning round a disenchanted workforce. The first book to help managers understand and control the forces leading to the transformation of today's organizations from a management vs. labor struggle into productive, cooperative workplace communities. US$30.00 [Can$40.50] "MANAGING TO KEEP THE CUSTOMER: HOW TO ACHIEVE AND MAINTAIN SUPERIOR CUSTOMER SERVICE THROUGHOUT THE ORGANIZATION" [Rev. ed.] - Desatnick and Detzel Without excellent customer service no business will survive today's competitive market. The authors show how to select and develop the motivated, well-trained, high-quality front-line work force that keeps customers coming back. They look at the training and management practices of 19 companies noted for superior service - including Federal Express, Walt Disney, Delta, Hewlett- Packard, AT&T and Citicorp - and show how to cultivate a total organizational commitment. US$25.95 [Can$35.00] "THE PRENTICE HALL SMALL BUSINESS SURVIVAL GUIDE: A BLUEPRINT FOR SUCCESS" - Prentice Hall Editorial Staff In today's uncertain economic climate, and with many small businesses fighting for survival, this bluprint for small business success couldn't be more timely. It lays out in an easy-to-understand, practical fashion all the key steps a small business owner can take to improve operations, trim costs, and get employees to work smarter, more efficiently and more enthusiastically. It's filled with proven strategies, cautions, and how-to-do-it advice that cover every major business area. PAPER. US$16.95 [Can$22.90] "THE PROMOTABLE WOMAN: ADVANCING THROUGH LEADERSHIP SKILLS" [2nd ed.] - Norma Carr-Ruffino The skills and information needed to be successful, while avoiding the common detours that waste precious time, are provided in this book. Basic management principles are combined with the latest research to help solve the unique problems women face in the business environment. PAPER. US$16.95 [Can$22.90] "SECRETS OF ENTREPRENEURIAL LEADERSHIP: BUILDING TOP PERFORMANCE THROUGH TRUST AND TEAM WORK" - Ted Nicholas Small businesses may start as one- or two-person operations, but as a business grows entrepreneurs must learn how to lead employees. This book describes how Nicholas, a direct marketing entrepreneur, created a postive, productive environment in his industry-leading firm, Enterprise Publishing, that pushed it to the top of the direct-marketing pyramid. Trust is the glue that holds together every top-flight organization, argues the author, who reveals the 20 methods he uses to build trust between his managers and employees. By following the techniques he describes, entrepreneurs can inspire their own employees and organizations to greatness. US$19.95 [Can$25.95] "THE TEAMNET FACTOR: BRINGING THE POWER OF BOUNDARY-CROSSING INTO THE HEART OF YOUR BUSINESS" - Lipnack and Stamps By forming boundary-crossing teams, companies are able to tap the collective creative power of networks - hence the name TeamNet. This new form of organization promises to be the driving force behind successful enterprises as they move into the 21st century.It requires an entirely new mindset, and the flexibility to cooperate at the same time. Companies that master the TeamNet factor will dominate their markets over the next decade. US$24.00 [Can$32.40] "TOTAL QUALITY SERVICE: HOW ORGANIZATIONS USE IT TO GAIN COMPETITIVE ADVANTAGE" - Stanley Brown The Federal Express motto captures the formula for success - "People. Service. Profit." In the same sentiment, the author explains the rules of doing business in the '90s, specifically - "doing more with less". Companies must find a way of eliminating redundancies and inconsistencies, and take a long look at themselves internally to increase the quality of service and the opportunities for cost savings. This book provides a step-by-step plan for creating a service culture that suits your organization, and fosters growth potential. TOTAL QUALITY SERVICE is based on case histories and personal interviews with companies around the world, including American Express, Toyota and Northern Telecom. US$21.95 [Can$29.65] "THE VEST-POCKET MBA" - Shim, Siegel, and Simon All the guidelines, illustrations, and "how-to's" needed to analyze and solve any business problem are found in this 320-page, pocket-sized sourcebook. It delivers fast answers to questions on asset management, cost controls, investment evaluation, operational research and more. US$29.95 [Can$40.45] "THE COMPLETE SELLING SYSTEM: SALES MANAGEMENT TECHNIQUES THAT CAN HELP ANYONE SUCCEED" - Pete Frye The salesperson who doesn't know why results are down or who makes lots of presentations but not enough closes needs to install a top-to-bottom selling system. Pete Frye provides the structure for doing just that. THE COMPLETE SELLING SYSTEM can help any manager or salesperson, even those with no sales management experience, find the solution to some of the most common dilemmas in managing sales. US$21.95 [Can$29.65] "THE GOLDEN MAILBOX: HOW TO GET RICH DIRECT MARKETING YOUR PRODUCT" [Rev.ed.] - Ted Nicholas Direct-marketing wizard Ted nicholas founded Enterprise Publishing 20 years ago with the book HOW TO FORM YOUR OWN CORPORATION WITHOUT A LAWYER FOR UNDER $50. He has since established his firm as a leader in direct-response publishing. Here he shares the little-known secrets of his success, gleaned from years of testing and analysis in all types of direct and client marketing. This book shows how to select and price products and services; evaluate copy and layout; systematically test ads and analyse results; recognize a successful control; manage a house list of names; and more. Sample ads and copy, type spec tables, and helpful worksheets all aid in creating a successful campaign. PAPER. US$39.95 [Can$53.95] "MARKETING YOUR INVENTION" - Thomas Mosely Based on hundreds of invention evaluations, counselling sessions with inventors and negotiations with marketers and manufacturers, this resource dispels the myths and clearly communicates what inventors need to know to successfully bring their ideas to market. Topics include protecting an idea, characteristics of a successful new product, invention positioning, finding money, and licencing. PAPER. US$19.95 [Can$26.95] "SALES DRIVEN" - Jack Matthews This visionary but immensely practical book shows how to make every employee an ambassador for the company and a contributor to sales. Drawing upon 25 years of experience in the toughest selling league of them all - Madison Avenue - the author provides a prescription for success that will help any business in any market. US$24.95 [Can$33.70] "SECRETS OF CLOSING SALES" [6th ed.] - Roth and Alexander The perennial bestseller on the art of closing sales - now updated to meet the challenges of today's competitive and changing sales environment. Packed with surefire tactics, strategies and methods used by the most successful sales people, its new coverage includes sales-boosting insight into critical-path selling, group selling, strategic selling, consultative selling, conceptual selling, empathic selling, and key account selling. Highlighted by 53 how-they- did-it case histories that clearly demonstrate successful selling strategies and tactics. US$18.95 [Can$25.60] "SEGMENTING THE MATURE MARKET: IDENTIFYING, TARGETING AND REACHING AMERICA'S DIVERSE, BOOMING SENIOR MARKETS" - Morgan and Levy People over 50 account for 43% of all U.S. households and half of all descretionary income. This comprehensive market guide is based on the 50+ STUDIES, a unique mathematical psychological-based study of 3,000 seniors. By breaking down the market into key segments based on attitudes and motivations as well as specific demographic and psychographic data, the authors reach a level of sophistication never before achieved in researching this market. Topics include detailed psychographic and demographic data; trends developing among senior segments; attitudinal and motivational factors for purchasing; market opportunities to this population; and practical guidelines for reaching potential buyers. US$32.50 [Can$43.85] "SELL AND GROW RICH: THE 10 HABITS OF HIGHLY-SUCCESSFUL SALES PEOPLE" - Joe Gandolfo This amazing, energizing book illustrates Joe Gandolfo's secrets of successful selling. All it takes, Gandolfo says in this instant sales classic, is self- confidence, family support, and a true feeling for other people. In straightforward language and practical detail, he takes readers through all the steps of the sales process and the successful sales call. US$19.95 [Can$26.95] "THE SELLING STARTS WHEN THE CUSTOMER SAYS NO" - Seelye and Moody This guide provides a practical approach to identifying and conquering the 12 toughest situations involved in selling to top-level business decision-makers Because business-to-business selling typically involves the the high-impact, expensive products and services, the book focuses on long-term selling strategies for developing, nurturing and maintaining key client accounts. The difficult sell situations include: overcoming entrenched competition;selling to a committee, and getting a foot in the door. US$19.95 [Can$26.95] "SUPERCHARGE YOUR SALES FORCE: APPLYING THE POWER OF COMPUTERS TO GET THE BEST FROM YOUR SALES TEAM" - Jon Liberman This do-it-yourself guide shows sales managers and salespeople how to be more efficient by using the sales management software to streamline and modernize the sales process to track accounts. Designed for those who have little computer knowledge, this text covers: the benefits of automating the sales department; evaluating and selecting software and hardware; installing and implementing sales management software; and specific recordkeeping needs. US$22.95 [Can$30.95] "THE COMPLETE WORK-AT-HOME COMPANION" [2nd ed.] - Herman Holtz The author of HOW TO SUCCEEED AS AN INDEPENDENT CONSULTANT [US$27.95, Can$37.75] presents all one needs to know to prosper as a home-based entrepreneur or employee. This new edition includes updated information on the increasing use of electronic networks and other solutions for home businesses. US$14.95 [Can$19.95] "EMPOWERED TEAMS: CREATING SELF-DIRECTED WORKGROUPS THAT IMPROVE QUALITY, PRODUCTIVITY, AND PARTICIPATION" - Wellins, Byham and Wilson Here are frank answers to questions about self-directed teams: how they work, what makes them effective, when they are useful, how to get them going, and how to maintain their vigor and productivity over the long haul. PAPER. US$12.95 [Can$17.50] "THE FIRST BOOK OF INVESTING: THE ABSOLUTE BEGINNER'S GUIDE TO BUILDING WEALTH SAFELY" - Samuel Case An investment guide for the rest of us! This easy-to-understand introductory guide for beginners covers everything from stocks, bonds and real estate to rare coins and futures contracts. Samuel Case covers all the basics before examining more complex concepts and methods for individual customization. US$22.95 [Can$30.95] "GUERRILLA MARKETING: SECRETS FOR MAKING BIG PROFITS FROM YOUR SMALL BUSINESS" - Jay Conrad Levinson When GUERRILLA MARKETING was published in 1983, Jay Levinson was the first to present this innovative, take-no-prisoners approach to marketing for the small business owner. Now completely revised, Levinson identifies how to reach the fastest-growing markets of the '90s. PAPER. US$11.95 [Can$16.15] "HOW TO RUN A SMALL BUSINESS" [7th ed.] - J.K.Lasser Institute Extensively revised to reflect new office technologies, late-breaking changes in the U.S. tax and employment laws, and even the effects of the North American Free Trade Agreement, this A to Z resource answers hundreds of questions on everything from financing to firing, choosing a location, insurance, and more. US$27.95 [Can$37.75] "HOW TO START, RUN AND STAY IN BUSINESS" - Kishel With over 100,000 copies sold, this best-selling guide for entrepreneurs, now completely revised and expanded, has put businesses all over the U.S. on the road to success. Its unique interactive format contains score of checklists, usable forms, and examples for every aspect of business operations. PAPER. US$12.95 [Can$17.50] ******************************************************************************* The Internet is now carrying a dazzling array of information services to 15 million computer users around the world. Use these state-of-the-art books to access the Internet and take maximum advantage of its incredible high-tech benefits! "HANDS ON INTERNET: A BEGINNING GUIDE FOR PC USERS" [w/disk] - Sacks and Stair. Immerse yourself in the new frontier of Cyberspace! Through on-line sessions facilitated by this lucid beginner's guide, Internet neophytes will learn how to establish a connection, send Internet mail, participate in mailing lists and access files remotely by actually doing all of these activities on the Internet with screen examples. Climb aboard and ride the cathode waves! PAPER. US$27.95 [Can$33.75] "NET GUIDE: YOUR MAP TO THE SERVICES, INFORMATION AND ENTERTAINMENT ON THE ELECTRONIC HIGHWAY" - Michael Wolff Wonder what's going on in Cyberspace? Check NET GUIDE! Covering 60,000 bulletin boards [BBS's], 9,000 networks, 500 libraries and all commercial services, this illustrated cross-referenced guide is the only one-stop source of information on the increasing range of free offerings available via the Internet. PAPER. $22.00 [Can$29.70] "THE INTERNET NAVIGATOR" - Paul Gilster Now anyone with a computer and modem can benefit from the amazing Internet. Written specifically for new users, this guide shows exactly how to access the Internet's vast resources and benefit from the unique features of the most popular member networks. Important topics include: tips for dial-up users, the latest information on service providers, and maximizing e-mail. PAPER. US$24.95 [Can$33.70] "INTERNET: GETTING STARTED" [Updated edition] - Marine, Ward, Neou Would-be "Net-knacks" will appreciate the updated edition of this bestselling handbook, which covers a host of Internet applications as well as types and costs of Internet access and service providers. It also provides step-by-step guidelines for initiating access - including the latest registration information. "A remarkably comprehensive and clear, systematic guide". - HPC Select News. PAPER. US$28.00 [Can$37.80] ******************************************************************************* WE WOULD GREATLY APPRECIATE YOUR KIND ASSISTANCE IN UPLOADING THIS FILE TO OTHER CANADIAN, U.S. AND FOREIGN BBS SYSTEMS. THANK YOU! ******************************************************************************* Copyright [c] Wilderness Books, 1994.