Labels:text | screenshot | font | circle | diagram OCR: Business Rules Product Line Target Market Segments PLAN Suboptimal Business Rules . Data Warehouse Product, Market Segment, and Customer Marketing Plans . Operational Data Store Organization Profitability Campaigns Plan Metrics EXECUTE · Operational Systems ASSESS . Operational Data Store · Operational Data Store . Data Warehouse Customer and Account Base Actuals Business Rute Violations FIGURE 3. Application portfolio components' use within a business cycle.