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$Unique_ID{COW01761}
$Pretitle{239}
$Title{Indonesia
Tourism}
$Subtitle{}
$Author{Department of Information Republic of Indonesia}
$Affiliation{Embassy of Indonesia, Washington DC}
$Subject{tourist
indonesia
island
west
tourists
east
foreign
national
tourism
city}
$Date{1990}
$Log{Table 26.*0176101.tab
}
Country: Indonesia
Book: Indonesia 1990 an Official Handbook
Author: Department of Information Republic of Indonesia
Affiliation: Embassy of Indonesia, Washington DC
Date: 1990
Tourism
The development of the tourist industry in Indonesia receives great
attention from the government as this industry can exploit the resources and
potentials of the tourist trade so as to become a reliable economic activity;
to increase foreign exchange earnings; to expand and distribute business and
employment opportunities, especially to the local population; and to support
regional development. It also introduces Indonesia's art and culture, and
natural beauty to overseas visitors and domestic tourists while thereby
enhancing the appreciation and love of the country among the young generation.
To increase the flow of foreign tourists to Indonesia, several policies
have been pursued, among other things by extending visa exemption for a period
of two months to tourists from 31 countries with great potentials for the
marketing of tourism. The countries concerned are : Thailand, Malaysia,
Singapore, Australia, New Zealand, Japan, South Korea, Canada, the USA,
Denmark, Sweden, France, West Germany, the Netherlands, Finland, Austria,
Belgium, Great Britain, Italy, Spain, Greece, Switzerland, Ireland, Iceland,
Brunei Darussalam, the Philippines, Lichtenstein, Malta and Taiwan. Besides,
the government has provided incentives in the form of relief of taxes,
regional retribution and facilities for investors. The policy on international
flights is connected with the opening of tourist gates and the expansion of
the network services to tourist destinations namely : Bali, Pontianak,
Manado, Kupang, Biak, Medan and Batam island. Various flight agreements
between the national companies and foreign airlines have been concluded in
order to increase the flow of visitors to Indonesia.
At the end of the Fourth Five-Year Development Plan period (1988/89)
tourist facilities had been improved in the following places; Lake Laut
Tawar in Aceh; Tanjung Pinang city and Penyengat island in Riau; the Manggar
beach in East Kalimantan; villages of Sade, Sembalun Lawang and Batu Koq in
West Nusatenggara; Lasiana beach in East Nusatenggara; Tirta Baru beach at
Banda Naira in the Moluccas and the completion of the Borobudur and Prambanan
temples in Central Java and the Special Territory of Yogyakarta.
Endeavors towards promoting tourism include the improvement of hotels and
restaurants and transportation facilities. Besides, plans are under way to
develop and upgrade the quality of tourist destination areas through a
national tourist attraction package program containing several tourist
attractions with a special appeal to tourists.
In addition, efforts to attract more overseas visitors were in the form
of inviting several foreign travel agencies to Indonesia to see for themselves
the prospects of the tours. On the other hand, the government has placed
officials at its embassies abroad to see to it that visitors will get their
visas in less than two days.
To promote even more tourism, Indonesia has participated in many
international exhibitions such as : Travel Mart Adeleide 1988 in Australia,
Asean Konichiwa Travel Fair 1988 in Tokyo, World Travel Market 1988 in London,
Asean Tourism Forum 1989 in Singapore, Intertour 1989 in Hongkong, Travel
Mart 1989 in Bali, Bit Milan 1989 in Italy and ITB Berlin 1989 in West
Germany.
The development of conventional tourists include the study and
development of conventional centers, promotion of conventional tourism in
potential market countries, participation in conventional sales seminars
together with tourist industries in various foreign convention market
countries, arrangement and issuance of various materials for conventional
promotion and manuals/guides/instructions on conventional undertakings.
The number of foreign tourists to Indonesia kept on increasing, namely
from 638,855 in 1983 to 700,910 in 1984 to 749,351 in 1985 to 825,097 in 1986
to 1,050,014 in 1987 and to 1,301,249 in 1988. The average growth rate of
foreign tourists in 1983-1989 was 15.6% annually, and the amount of foreign
exchange earnings in 1988/89 was US$ 1,027 million.
In the field of accommodation, there has been a significant increase in
investment for the building of more hotels and hotel rooms in the domestic as
well as the foreign investment.
The number of classified hotels and hotel rooms increased from 290 hotels
with 23,964 rooms in 1987 to 402 hotels with 31,073 rooms in 1988. Up to 1988,
the total number of tours and travel agencies in Indonesia was 708 whereas in
1987 the number was 605, meaning an increase of 17.0%. Up to 1988, there were
2,825 tours handled by the country's travel agents.
The target in the sector of tourism during the Fifth REPELITA period was
to reach about 2.5 up to 3.5 million of foreign tourists at the end of the
Plan, a growth of 15% yearly, with an average of 12 days length of stay and
US$75 daily expenditure per person.
The table below shows the number of hotels.
[See Table 26.: Development of hotels and rooms, 1984 - 1988]
In support to this target, the government has the following main programs
in the field of marketing:
1. The organization of "Indo Tourism" in 1990 in Jakarta
2. The organization of Visit Indonesia Year 1991
3. Participation in the Visit Asean Year 1992
4. The organization of the PATA Conference and Pata Mart 1991.
5. The organization of the Asean Tourism Forum in 1991.
6. The organization of the Asean Festival of Performing arts in 1991.
In this connection, as of April 3, 1989, the government has launched the
National Tourism Awareness campaign which is aimed at mobilizing the people's
potentials consisting of the government apparatuses, tourist industrial
entrepreneurs and general societies to support in achieving the target of
tourist development programs under the Fifth REPELITA, especially the
organization of Visit Indonesia Year 1991 and Visit Asean Year 1992.
The central theme of the National Tourism Awareness Campaign is to
socialize seven tourist attractions, called SAPTA PESONA covering elements of
security, order, tidiness, coolness, beauty, hospitality, and memory/momento.
TOURIST DESTINATION AREAS
To encourage more foreign tourists to visit Indonesia, the government has
opened 2 new tourist destination areas, namely the provinces of Lampung and
West Kalimantan, bringing the total number of major tourist destination areas
to become 19 spread throughout the country, including the following provinces:
THE SPECIAL TERRITORY OF ACEH
Nicknamed "Mecca's front veranda", the special territory of Aceh,
Indonesia's northernmost province, bears witness to many centuries of islamic
tradition. About 18 km east of Lhokseumawe along the Pasai Beach are the
historical remains of Indonesia's first moslem kingdom. Today, Islamic
predominance in Aceh is attested to the many mosques, of which the
Baiturrahman Mosque in the heart of Banda Aceh, the provincial capital, is the
most striking.
Gunung Leuser, Indonesia's largest national park and the habitat of the
Sumatran two-horned rhino is located in Aceh. It is accessible from Kotacane
or Takengon, in South-eastern Aceh, as well as from Medan in North Sumatra.
RIAU ISLANDS
The geographic location of this Province which includes the tin islands
of Bangka, Belitung and Singkep, is quite strategic, particularly because it
is on the commercial waterway of the Strait of Malacca. This also made
acculturation with other culture possible. There are