/ TIME - Man of the Year / CompactPublishing-TimeMagazine-TimeManOfTheYear-Win31MSDOS.iso / moy / ford / ford.003

< prev

next >

MacOS 8.1

Win98

DOS

view JSON data

view as text

+--------+-------------------------+-------------------------+--------+--------+
|00000000| ff ff ff ff ff ff ff ff | ff ff ff ff ff ff ff ff |........|........|
|00000010| ff ff ff ff ff ff ff ff | ff ff ff ff ff ff ff ff |........|........|
|00000020| 25 00 5c 00 23 00 ff ff | ff ff ff ff ff ff ff ff |%.\.#...|........|
|00000030| ff ff ff ff ff ff ff ff | ff ff ff ff ff ff ff ff |........|........|
|00000040| 01 00 ff ff ff ff ff ff | ff ff ff ff ff ff ff ff |........|........|
|00000050| 4a 61 6e 75 61 72 79 20 | 31 34 2c 20 31 39 33 35 |January |14, 1935|
|00000060| 01 01 52 61 63 65 20 6f | 66 20 54 68 72 65 65 0d |..Race o|f Three.|
|00000070| 0a 0d 0a 0d 0a 0d 0a 20 | 20 20 20 20 46 6f 72 64 |....... |    Ford|
|00000080| 20 4d 6f 74 6f 72 20 43 | 6f 2e 20 69 73 20 61 20 | Motor C|o. is a |
|00000090| 44 65 6c 61 77 61 72 65 | 20 63 6f 72 70 6f 72 61 |Delaware| corpora|
|000000a0| 74 69 6f 6e 2e 20 49 74 | 73 20 6d 61 69 6e 20 70 |tion. It|s main p|
|000000b0| 6c 61 6e 74 20 2d 2d 0d | 0a 74 68 65 20 6d 6f 73 |lant --.|.the mos|
|000000c0| 74 20 6d 61 67 6e 69 66 | 69 63 65 6e 74 20 61 67 |t magnif|icent ag|
|000000d0| 67 72 65 67 61 74 69 6f | 6e 20 6f 66 20 69 6e 64 |gregatio|n of ind|
|000000e0| 75 73 74 72 69 61 6c 20 | 65 71 75 69 70 6d 65 6e |ustrial |equipmen|
|000000f0| 74 20 69 6e 20 74 68 65 | 0d 0a 6d 6f 64 65 72 6e |t in the|..modern|
|00000100| 20 77 6f 72 6c 64 20 2d | 2d 20 69 73 20 61 74 20 | world -|- is at |
|00000110| 52 69 76 65 72 20 52 6f | 75 67 65 2c 20 4d 69 63 |River Ro|uge, Mic|
|00000120| 68 2e 20 41 74 20 74 68 | 65 20 73 74 61 72 74 20 |h. At th|e start |
|00000130| 6f 66 20 6c 61 73 74 0d | 0a 79 65 61 72 20 69 74 |of last.|.year it|
|00000140| 20 68 61 64 20 61 73 73 | 65 74 73 20 6f 66 20 24 | had ass|ets of $|
|00000150| 36 33 39 2c 30 30 30 2c | 30 30 30 2c 20 6f 76 65 |639,000,|000, ove|
|00000160| 72 20 6f 6e 65 2d 68 61 | 6c 66 20 6f 66 20 77 68 |r one-ha|lf of wh|
|00000170| 69 63 68 20 77 61 73 20 | 69 6e 0d 0a 63 61 73 68 |ich was |in..cash|
|00000180| 20 6f 72 20 6c 69 71 75 | 69 64 20 70 61 70 65 72 | or liqu|id paper|
|00000190| 2e 20 44 75 72 69 6e 67 | 20 74 68 65 20 70 61 73 |. During| the pas|
|000001a0| 74 20 33 30 20 79 65 61 | 72 73 20 69 74 20 68 61 |t 30 yea|rs it ha|
|000001b0| 73 20 73 6f 6c 64 20 6d | 6f 72 65 0d 0a 74 68 61 |s sold m|ore..tha|
|000001c0| 6e 20 32 32 2c 30 30 30 | 2c 30 30 30 20 61 75 74 |n 22,000|,000 aut|
|000001d0| 6f 6d 6f 62 69 6c 65 73 | 2c 20 61 70 70 72 6f 78 |omobiles|, approx|
|000001e0| 69 6d 61 74 65 6c 79 20 | 74 68 65 20 74 6f 74 61 |imately |the tota|
|000001f0| 6c 20 6e 75 6d 62 65 72 | 20 6f 6e 0d 0a 74 68 65 |l number| on..the|
|00000200| 20 72 6f 61 64 20 74 6f | 64 61 79 2e 20 49 74 73 | road to|day. Its|
|00000210| 20 70 72 69 6e 63 69 70 | 61 6c 20 73 74 6f 63 6b | princip|al stock|
|00000220| 68 6f 6c 64 65 72 20 6f | 6e 63 65 20 74 75 72 6e |holder o|nce turn|
|00000230| 65 64 20 64 6f 77 6e 20 | 61 6e 0d 0a 6f 66 66 65 |ed down |an..offe|
|00000240| 72 20 6f 66 20 61 20 62 | 69 6c 6c 69 6f 6e 20 64 |r of a b|illion d|
|00000250| 6f 6c 6c 61 72 73 20 66 | 6f 72 20 74 68 65 20 63 |ollars f|or the c|
|00000260| 6f 6d 70 61 6e 79 20 61 | 73 20 61 20 67 6f 69 6e |ompany a|s a goin|
|00000270| 67 20 63 6f 6e 63 65 72 | 6e 2e 0d 0a 53 69 6e 63 |g concer|n...Sinc|
|00000280| 65 20 69 74 20 77 61 73 | 20 66 6f 75 6e 64 65 64 |e it was| founded|
|00000290| 20 69 6e 20 31 39 30 33 | 20 77 69 74 68 20 24 32 | in 1903| with $2|
|000002a0| 38 2c 30 30 30 20 6f 66 | 20 70 61 69 64 2d 69 6e |8,000 of| paid-in|
|000002b0| 20 63 61 70 69 74 61 6c | 2c 20 69 74 0d 0a 68 61 | capital|, it..ha|
|000002c0| 73 20 67 72 6f 73 73 65 | 64 20 61 20 66 65 77 20 |s grosse|d a few |
|000002d0| 68 75 6e 64 72 65 64 20 | 6d 69 6c 6c 69 6f 6e 73 |hundred |millions|
|000002e0| 20 69 6e 20 65 78 63 65 | 73 73 20 6f 66 20 24 31 | in exce|ss of $1|
|000002f0| 31 2c 30 30 30 2c 30 30 | 30 2c 30 30 30 2c 0d 0a |1,000,00|0,000,..|
|00000300| 72 65 74 61 69 6e 65 64 | 20 61 73 20 6e 65 74 20 |retained| as net |
|00000310| 67 61 69 6e 20 6e 65 61 | 72 6c 79 20 24 38 30 30 |gain nea|rly $800|
|00000320| 2c 30 30 30 2c 30 30 30 | 2e 20 4e 6f 20 6d 61 6e |,000,000|. No man|
|00000330| 20 69 6e 20 61 6c 6c 20 | 68 69 73 74 6f 72 79 0d | in all |history.|
|00000340| 0a 68 61 73 20 6d 61 64 | 65 20 73 6f 20 6d 75 63 |.has mad|e so muc|
|00000350| 68 20 6d 6f 6e 65 79 20 | 73 6f 20 71 75 69 63 6b |h money |so quick|
|00000360| 6c 79 20 6f 72 20 73 6f | 20 63 6c 65 61 6e 6c 79 |ly or so| cleanly|
|00000370| 20 61 73 20 48 65 6e 72 | 79 20 46 6f 72 64 2e 0d | as Henr|y Ford..|
|00000380| 0a 0d 0a 20 20 20 20 20 | 4d 72 2e 20 46 6f 72 64 |...     |Mr. Ford|
|00000390| 20 69 73 20 6e 6f 74 20 | 61 6e 20 6f 66 66 69 63 | is not |an offic|
|000003a0| 65 72 20 6f 66 20 46 6f | 72 64 20 4d 6f 74 6f 72 |er of Fo|rd Motor|
|000003b0| 20 43 6f 2e 20 48 69 73 | 20 6f 6e 6c 79 0d 0a 63 | Co. His| only..c|
|000003c0| 6f 6e 6e 65 63 74 69 6f | 6e 20 77 69 74 68 20 74 |onnectio|n with t|
|000003d0| 68 65 20 63 6f 72 70 6f | 72 61 74 69 6f 6e 20 69 |he corpo|ration i|
|000003e0| 73 20 68 69 73 20 6f 77 | 6e 65 72 73 68 69 70 20 |s his ow|nership |
|000003f0| 6f 66 20 35 38 20 31 2f | 32 25 20 6f 66 0d 0a 74 |of 58 1/|2% of..t|
|00000400| 68 65 20 73 74 6f 63 6b | 20 61 6e 64 20 61 20 73 |he stock| and a s|
|00000410| 65 61 74 20 6f 6e 20 74 | 68 65 20 62 6f 61 72 64 |eat on t|he board|
|00000420| 20 6f 66 20 64 69 72 65 | 63 74 6f 72 73 2e 20 57 | of dire|ctors. W|
|00000430| 69 74 68 20 68 69 6d 20 | 6f 6e 20 74 68 65 0d 0a |ith him |on the..|
|00000440| 62 6f 61 72 64 20 73 69 | 74 73 20 68 69 73 20 73 |board si|ts his s|
|00000450| 6f 6e 2c 20 50 72 65 73 | 69 64 65 6e 74 20 45 64 |on, Pres|ident Ed|
|00000460| 73 65 6c 20 42 72 79 61 | 6e 74 20 46 6f 72 64 2c |sel Brya|nt Ford,|
|00000470| 20 77 68 6f 20 6f 77 6e | 73 20 74 68 65 0d 0a 72 | who own|s the..r|
|00000480| 65 73 74 20 6f 66 20 74 | 68 65 20 73 74 6f 63 6b |est of t|he stock|
|00000490| 2c 20 61 6e 64 20 56 69 | 63 65 20 50 72 65 73 69 |, and Vi|ce Presi|
|000004a0| 64 65 6e 74 20 50 65 74 | 65 72 20 45 2e 20 4d 61 |dent Pet|er E. Ma|
|000004b0| 72 74 69 6e 2c 20 6f 6e | 65 20 6f 66 20 74 68 65 |rtin, on|e of the|
|000004c0| 0d 0a 66 65 77 20 73 75 | 72 76 69 76 6f 72 73 20 |..few su|rvivors |
|000004d0| 6f 66 20 74 68 65 20 63 | 6f 75 6e 74 6c 65 73 73 |of the c|ountless|
|000004e0| 20 75 70 68 65 61 76 61 | 6c 73 20 69 6e 20 46 6f | upheava|ls in Fo|
|000004f0| 72 64 20 6d 61 6e 61 67 | 65 6d 65 6e 74 2e 0d 0a |rd manag|ement...|
|00000500| 54 68 65 72 65 20 69 73 | 20 61 20 73 65 63 72 65 |There is| a secre|
|00000510| 74 61 72 79 20 61 6e 64 | 20 61 73 73 69 73 74 61 |tary and| assista|
|00000520| 6e 74 20 74 72 65 61 73 | 75 72 65 72 2c 20 61 6e |nt treas|urer, an|
|00000530| 64 20 61 6e 20 61 73 73 | 69 73 74 61 6e 74 0d 0a |d an ass|istant..|
|00000540| 73 65 63 72 65 74 61 72 | 79 20 6f 66 20 74 68 65 |secretar|y of the|
|00000550| 20 63 6f 72 70 6f 72 61 | 74 69 6f 6e 2c 20 62 75 | corpora|tion, bu|
|00000560| 74 20 6e 6f 20 6f 74 68 | 65 72 20 74 69 74 6c 65 |t no oth|er title|
|00000570| 20 77 69 74 68 69 6e 20 | 74 68 65 20 77 68 6f 6c | within |the whol|
|00000580| 65 0d 0a 46 6f 72 64 20 | 6f 72 67 61 6e 69 7a 61 |e..Ford |organiza|
|00000590| 74 69 6f 6e 2e 20 48 65 | 6e 72 79 20 46 6f 72 64 |tion. He|nry Ford|
|000005a0| 20 64 6f 65 73 20 6e 6f | 74 20 62 65 6c 69 65 76 | does no|t believ|
|000005b0| 65 20 69 6e 20 74 69 74 | 6c 65 73 2e 0d 0a 0d 0a |e in tit|les.....|
|000005c0| 20 20 20 20 20 49 74 20 | 74 61 6b 65 73 20 61 6e |     It |takes an|
|000005d0| 20 65 66 66 69 63 69 65 | 6e 74 20 65 78 65 63 75 | efficie|nt execu|
|000005e0| 74 69 76 65 20 73 74 61 | 66 66 20 74 6f 20 72 75 |tive sta|ff to ru|
|000005f0| 6e 20 61 20 62 75 73 69 | 6e 65 73 73 0d 0a 77 68 |n a busi|ness..wh|
|00000600| 6f 73 65 20 70 61 79 72 | 6f 6c 6c 20 61 74 20 6f |ose payr|oll at o|
|00000610| 6e 65 20 70 6c 61 6e 74 | 20 61 6c 6f 6e 65 20 68 |ne plant| alone h|
|00000620| 61 73 20 62 65 65 6e 20 | 61 73 20 68 69 67 68 20 |as been |as high |
|00000630| 61 73 20 31 30 34 2c 30 | 30 30 0d 0a 70 65 72 73 |as 104,0|00..pers|
|00000640| 6f 6e 73 2c 20 77 68 6f | 73 65 20 70 75 72 63 68 |ons, who|se purch|
|00000650| 61 73 65 73 20 68 61 76 | 65 20 72 75 6e 20 61 73 |ases hav|e run as|
|00000660| 20 68 69 67 68 20 61 73 | 20 24 34 30 2c 30 30 30 | high as| $40,000|
|00000670| 2c 30 30 30 20 70 65 72 | 0d 0a 6d 6f 6e 74 68 20 |,000 per|..month |
|00000680| 61 6e 64 20 77 68 6f 73 | 65 20 6f 70 65 72 61 74 |and whos|e operat|
|00000690| 69 6f 6e 73 20 69 6e 63 | 6c 75 64 65 20 63 6f 61 |ions inc|lude coa|
|000006a0| 6c 20 6d 69 6e 65 73 2c | 20 67 6c 61 73 73 20 66 |l mines,| glass f|
|000006b0| 61 63 74 6f 72 69 65 73 | 2c 0d 0a 73 74 65 65 6c |actories|,..steel|
|000006c0| 20 6d 69 6c 6c 73 20 61 | 6e 64 20 61 20 66 6c 65 | mills a|nd a fle|
|000006d0| 65 74 20 6f 66 20 33 37 | 20 73 68 69 70 73 2e 20 |et of 37| ships. |
|000006e0| 59 65 74 20 74 68 65 20 | 46 6f 72 64 20 73 74 61 |Yet the |Ford sta|
|000006f0| 66 66 20 69 73 20 73 6d | 61 6c 6c 2e 0d 0a 41 6c |ff is sm|all...Al|
|00000700| 6c 20 74 68 65 20 6b 65 | 79 20 6d 65 6e 20 69 6e |l the ke|y men in|
|00000710| 20 74 68 65 20 63 6f 6d | 70 61 6e 79 20 63 61 6e | the com|pany can|
|00000720| 20 73 69 74 20 64 6f 77 | 6e 20 74 6f 67 65 74 68 | sit dow|n togeth|
|00000730| 65 72 20 61 74 20 61 20 | 6c 75 6e 63 68 0d 0a 74 |er at a |lunch..t|
|00000740| 61 62 6c 65 20 69 6e 20 | 61 20 6d 61 70 6c 65 2d |able in |a maple-|
|00000750| 70 61 6e 65 6c 65 64 20 | 63 6f 72 6e 65 72 20 72 |paneled |corner r|
|00000760| 6f 6f 6d 20 61 74 20 74 | 68 65 20 45 6e 67 69 6e |oom at t|he Engin|
|00000770| 65 65 72 69 6e 67 0d 0a | 4c 61 62 6f 72 61 74 6f |eering..|Laborato|
|00000780| 72 79 20 77 68 65 72 65 | 20 74 68 65 20 65 6c 64 |ry where| the eld|
|00000790| 65 72 20 46 6f 72 64 20 | 6d 61 6b 65 73 20 68 69 |er Ford |makes hi|
|000007a0| 73 20 68 65 61 64 71 75 | 61 72 74 65 72 73 2e 20 |s headqu|arters. |
|000007b0| 54 68 65 72 65 0d 0a 66 | 6f 72 20 63 6f 75 6e 73 |There..f|or couns|
|000007c0| 65 6c 20 61 6e 64 20 61 | 64 76 69 63 65 20 67 6f |el and a|dvice go|
|000007d0| 20 75 6e 74 69 74 6c 65 | 64 20 46 6f 72 64 6c 69 | untitle|d Fordli|
|000007e0| 6e 67 73 20 6c 69 6b 65 | 20 57 69 6c 6c 69 61 6d |ngs like| William|
|000007f0| 20 43 6f 77 6c 69 6e 67 | 0d 0a 28 73 61 6c 65 73 | Cowling|..(sales|
|00000800| 29 2c 20 41 6c 62 65 72 | 74 20 4d 2e 20 57 69 62 |), Alber|t M. Wib|
|00000810| 65 6c 20 28 70 75 72 63 | 68 61 73 69 6e 67 29 20 |el (purc|hasing) |
|00000820| 61 6e 64 20 43 68 61 72 | 6c 65 73 20 53 6f 72 65 |and Char|les Sore|
|00000830| 6e 73 65 6e 2c 20 68 61 | 72 64 2d 0d 0a 62 6f 69 |nsen, ha|rd-..boi|
|00000840| 6c 65 64 20 73 75 70 65 | 72 69 6e 74 65 6e 64 65 |led supe|rintende|
|00000850| 6e 74 20 6f 66 20 74 68 | 65 20 6d 69 67 68 74 79 |nt of th|e mighty|
|00000860| 20 52 6f 75 67 65 20 77 | 6f 72 6b 73 2e 20 41 6c | Rouge w|orks. Al|
|00000870| 73 6f 20 68 69 67 68 20 | 69 6e 0d 0a 46 6f 72 64 |so high |in..Ford|
|00000880| 20 63 6f 75 6e 63 69 6c | 73 20 61 72 65 20 57 69 | council|s are Wi|
|00000890| 6c 6c 69 61 6d 20 4a 2e | 20 43 61 6d 65 72 6f 6e |lliam J.| Cameron|
|000008a0| 2c 20 4d 72 2e 20 46 6f | 72 64 27 73 20 6f 66 66 |, Mr. Fo|rd's off|
|000008b0| 69 63 69 61 6c 0d 0a 73 | 70 6f 6b 65 73 6d 61 6e |icial..s|pokesman|
|000008c0| 2c 20 61 6e 64 20 48 61 | 72 72 79 20 48 2e 20 42 |, and Ha|rry H. B|
|000008d0| 65 6e 6e 65 74 74 2c 20 | 77 68 6f 20 68 61 6e 64 |ennett, |who hand|
|000008e0| 6c 65 73 20 70 65 72 73 | 6f 6e 6e 65 6c 20 61 6e |les pers|onnel an|
|000008f0| 64 0d 0a 64 69 72 65 63 | 74 73 20 46 6f 72 64 20 |d..direc|ts Ford |
|00000900| 4d 6f 74 6f 72 27 73 20 | 6e 6f 74 6f 72 69 6f 75 |Motor's |notoriou|
|00000910| 73 6c 79 20 65 66 66 69 | 63 69 65 6e 74 20 70 6f |sly effi|cient po|
|00000920| 6c 69 63 65 2e 20 42 75 | 74 20 74 68 65 20 6f 6e |lice. Bu|t the on|
|00000930| 65 20 26 0d 0a 6f 6e 6c | 79 20 62 6f 73 73 20 6f |e &..onl|y boss o|
|00000940| 66 20 46 6f 72 64 20 4d | 6f 74 6f 72 20 43 6f 2e |f Ford M|otor Co.|
|00000950| 20 69 73 20 48 65 6e 72 | 79 20 46 6f 72 64 2e 0d | is Henr|y Ford..|
|00000960| 0a 0d 0a 20 20 20 20 20 | 4c 61 73 74 20 77 65 65 |...     |Last wee|
|00000970| 6b 20 74 68 65 20 73 70 | 61 72 65 2c 20 73 74 6f |k the sp|are, sto|
|00000980| 6f 70 65 64 20 67 72 65 | 79 2d 68 61 69 72 65 64 |oped gre|y-haired|
|00000990| 20 64 65 61 6e 20 6f 66 | 20 74 68 65 20 70 72 65 | dean of| the pre|
|000009a0| 6d 69 65 72 0d 0a 55 2e | 53 2e 20 69 6e 64 75 73 |mier..U.|S. indus|
|000009b0| 74 72 79 20 6c 61 75 6e | 63 68 65 64 20 61 20 31 |try laun|ched a 1|
|000009c0| 39 33 35 20 65 64 69 74 | 69 6f 6e 20 6f 66 20 74 |935 edit|ion of t|
|000009d0| 68 65 20 46 6f 72 64 20 | 56 2d 38 2c 20 4d 6f 64 |he Ford |V-8, Mod|
|000009e0| 65 6c 20 34 38 2e 0d 0a | 41 6e 64 20 66 6f 72 20 |el 48...|And for |
|000009f0| 74 68 65 20 66 69 72 73 | 74 20 74 69 6d 65 20 69 |the firs|t time i|
|00000a00| 6e 20 68 69 73 20 6c 69 | 66 65 20 68 65 20 6c 61 |n his li|fe he la|
|00000a10| 75 6e 63 68 65 64 20 61 | 20 6d 6f 64 65 6c 20 61 |unched a| model a|
|00000a20| 74 20 74 68 65 20 4e 65 | 77 0d 0a 59 6f 72 6b 20 |t the Ne|w..York |
|00000a30| 41 75 74 6f 6d 6f 62 69 | 6c 65 20 53 68 6f 77 2c |Automobi|le Show,|
|00000a40| 20 4e 6f 2e 20 31 20 6f | 66 20 74 68 65 20 67 72 | No. 1 o|f the gr|
|00000a50| 65 61 74 20 66 61 69 72 | 73 20 77 68 65 72 65 20 |eat fair|s where |
|00000a60| 74 68 65 20 6d 65 6e 20 | 66 72 6f 6d 0d 0a 74 68 |the men |from..th|
|00000a70| 65 20 6d 6f 74 6f 72 6d | 61 6b 69 6e 67 20 70 72 |e motorm|aking pr|
|00000a80| 6f 76 69 6e 63 65 73 20 | 6f 66 20 74 68 65 20 4d |ovinces |of the M|
|00000a90| 69 64 77 65 73 74 20 65 | 61 63 68 20 79 65 61 72 |idwest e|ach year|
|00000aa0| 20 65 78 68 69 62 69 74 | 20 74 68 65 69 72 0d 0a | exhibit| their..|
|00000ab0| 6e 65 77 65 73 74 20 61 | 6e 64 20 66 69 6e 65 73 |newest a|nd fines|
|00000ac0| 74 20 74 72 61 6e 73 70 | 6f 72 74 61 74 69 6f 6e |t transp|ortation|
|00000ad0| 20 77 61 72 65 73 2e 0d | 0a 0d 0a 20 20 20 20 20 | wares..|...     |
|00000ae0| 4d 72 2e 20 46 6f 72 64 | 20 75 73 65 64 20 74 6f |Mr. Ford| used to|
|00000af0| 20 65 78 68 69 62 69 74 | 20 6f 6e 6c 79 20 4c 69 | exhibit| only Li|
|00000b00| 6e 63 6f 6c 6e 73 20 61 | 74 20 74 68 65 20 41 75 |ncolns a|t the Au|
|00000b10| 74 6f 6d 6f 62 69 6c 65 | 0d 0a 53 68 6f 77 73 20 |tomobile|..Shows |
|00000b20| 62 65 63 61 75 73 65 20 | 4c 69 6e 63 6f 6c 6e 20 |because |Lincoln |
|00000b30| 77 61 73 20 61 20 6d 65 | 6d 62 65 72 20 6f 66 20 |was a me|mber of |
|00000b40| 74 68 65 20 4e 61 74 69 | 6f 6e 61 6c 20 41 75 74 |the Nati|onal Aut|
|00000b50| 6f 6d 6f 62 69 6c 65 0d | 0a 43 68 61 6d 62 65 72 |omobile.|.Chamber|
|00000b60| 20 6f 66 20 43 6f 6d 6d | 65 72 63 65 20 28 6e 6f | of Comm|erce (no|
|00000b70| 77 20 74 68 65 20 41 75 | 74 6f 6d 6f 62 69 6c 65 |w the Au|tomobile|
|00000b80| 20 4d 61 6e 75 66 61 63 | 74 75 72 65 72 73 0d 0a | Manufac|turers..|
|00000b90| 41 73 73 6f 63 69 61 74 | 69 6f 6e 29 20 77 68 69 |Associat|ion) whi|
|00000ba0| 63 68 20 73 70 6f 6e 73 | 6f 72 65 64 20 74 68 65 |ch spons|ored the|
|00000bb0| 20 65 78 68 69 62 69 74 | 73 2e 20 42 75 74 20 46 | exhibit|s. But F|
|00000bc0| 6f 72 64 2c 0d 0a 63 68 | 61 72 61 63 74 65 72 69 |ord,..ch|aracteri|
|00000bd0| 73 74 69 63 61 6c 6c 79 | 2c 20 6e 65 76 65 72 20 |stically|, never |
|00000be0| 6a 6f 69 6e 65 64 20 74 | 68 65 20 69 6e 64 75 73 |joined t|he indus|
|00000bf0| 74 72 79 27 73 20 74 72 | 61 64 65 0d 0a 61 73 73 |try's tr|ade..ass|
|00000c00| 6f 63 69 61 74 69 6f 6e | 2e 20 54 68 69 73 20 79 |ociation|. This y|
|00000c10| 65 61 72 20 74 68 65 20 | 73 68 6f 77 20 77 61 73 |ear the |show was|
|00000c20| 20 73 74 61 67 65 64 20 | 6e 6f 74 20 62 79 20 74 | staged |not by t|
|00000c30| 68 65 0d 0a 6d 61 6e 75 | 66 61 63 74 75 72 65 72 |he..manu|facturer|
|00000c40| 73 20 62 75 74 20 62 79 | 20 74 68 65 69 72 20 6c |s but by| their l|
|00000c50| 6f 63 61 6c 20 64 65 61 | 6c 65 72 73 2e 20 48 65 |ocal dea|lers. He|
|00000c60| 6e 63 65 20 4d 72 2e 20 | 46 6f 72 64 0d 0a 65 78 |nce Mr. |Ford..ex|
|00000c70| 68 69 62 69 74 65 64 2e | 20 48 65 20 73 65 6e 74 |hibited.| He sent|
|00000c80| 20 63 72 6f 73 73 2d 73 | 65 63 74 69 6f 6e 20 64 | cross-s|ection d|
|00000c90| 69 73 70 6c 61 79 73 2c | 20 61 20 74 65 61 6d 20 |isplays,| a team |
|00000ca0| 6f 66 20 74 77 6f 0d 0a | 6d 65 63 68 61 6e 69 63 |of two..|mechanic|
|00000cb0| 73 20 77 68 6f 20 63 6f | 75 6c 64 20 70 75 6c 6c |s who co|uld pull|
|00000cc0| 20 64 6f 77 6e 20 61 20 | 56 2d 38 20 6d 6f 74 6f | down a |V-8 moto|
|00000cd0| 72 20 69 6e 20 73 69 78 | 20 6d 69 6e 75 74 65 73 |r in six| minutes|
|00000ce0| 2c 0d 0a 61 73 73 65 6d | 62 6c 65 20 69 74 20 69 |,..assem|ble it i|
|00000cf0| 6e 20 74 65 6e 2c 20 61 | 20 63 75 74 2d 61 77 61 |n ten, a| cut-awa|
|00000d00| 79 20 63 61 72 20 6f 6e | 20 61 20 74 72 61 76 65 |y car on| a trave|
|00000d10| 6c 69 6e 67 20 62 65 6c | 74 20 77 68 69 63 68 2c |ling bel|t which,|
|00000d20| 0d 0a 77 68 65 6e 20 62 | 69 67 20 62 6c 6f 63 6b |..when b|ig block|
|00000d30| 73 20 77 65 72 65 20 74 | 6f 73 73 65 64 20 75 6e |s were t|ossed un|
|00000d40| 64 65 72 20 69 74 73 20 | 77 68 65 65 6c 73 2c 20 |der its |wheels, |
|00000d50| 64 65 6d 6f 6e 73 74 72 | 61 74 65 64 20 77 68 61 |demonstr|ated wha|
|00000d60| 74 0d 0a 46 6f 72 64 20 | 63 61 6c 6c 73 20 22 43 |t..Ford |calls "C|
|00000d70| 65 6e 74 65 72 2d 50 6f | 69 73 65 2c 22 20 62 61 |enter-Po|ise," ba|
|00000d80| 6c 61 6e 63 65 64 20 72 | 69 64 69 6e 67 20 71 75 |lanced r|iding qu|
|00000d90| 61 6c 69 74 79 2e 20 41 | 6e 64 20 68 65 20 61 6c |ality. A|nd he al|
|00000da0| 73 6f 0d 0a 73 65 6e 74 | 20 61 20 6d 6f 64 65 72 |so..sent| a moder|
|00000db0| 6e 20 63 61 72 2e 0d 0a | 0d 0a 20 20 20 20 20 54 |n car...|..     T|
|00000dc0| 68 65 20 31 39 33 35 20 | 46 6f 72 64 20 69 73 20 |he 1935 |Ford is |
|00000dd0| 6d 65 63 68 61 6e 69 63 | 61 6c 6c 79 20 6d 75 63 |mechanic|ally muc|
|00000de0| 68 20 6c 69 6b 65 20 69 | 74 73 20 70 72 65 64 65 |h like i|ts prede|
|00000df0| 63 65 73 73 6f 72 20 69 | 6e 0d 0a 74 68 65 20 4d |cessor i|n..the M|
|00000e00| 6f 64 65 6c 20 34 30 20 | 73 65 72 69 65 73 2e 20 |odel 40 |series. |
|00000e10| 54 68 65 20 6d 6f 74 6f | 72 20 69 73 20 70 72 61 |The moto|r is pra|
|00000e20| 63 74 69 63 61 6c 6c 79 | 20 75 6e 63 68 61 6e 67 |ctically| unchang|
|00000e30| 65 64 20 62 65 63 61 75 | 73 65 2c 0d 0a 61 73 20 |ed becau|se,..as |
|00000e40| 74 68 65 20 46 6f 75 6e | 64 65 72 20 73 61 69 64 |the Foun|der said|
|00000e50| 20 69 6e 20 61 20 73 69 | 67 6e 65 64 20 61 64 76 | in a si|gned adv|
|00000e60| 65 72 74 69 73 65 6d 65 | 6e 74 2c 20 22 57 65 20 |ertiseme|nt, "We |
|00000e70| 68 61 76 65 20 6e 6f 74 | 0d 0a 6c 65 61 72 6e 65 |have not|..learne|
|00000e80| 64 20 68 6f 77 20 74 6f | 20 62 75 69 6c 64 20 61 |d how to| build a|
|00000e90| 20 62 65 74 74 65 72 20 | 6f 6e 65 2e 22 20 4d 61 | better |one." Ma|
|00000ea0| 6a 6f 72 20 69 6d 70 72 | 6f 76 65 6d 65 6e 74 73 |jor impr|ovements|
|00000eb0| 20 61 72 65 20 69 6e 0d | 0a 6c 69 6e 65 20 61 6e | are in.|.line an|
|00000ec0| 64 20 72 69 64 65 2e 20 | 42 6f 64 69 65 73 20 61 |d ride. |Bodies a|
|00000ed0| 72 65 20 68 65 61 76 69 | 6c 79 20 73 74 72 65 61 |re heavi|ly strea|
|00000ee0| 6d 6c 69 6e 65 64 2c 20 | 74 69 72 65 73 20 61 72 |mlined, |tires ar|
|00000ef0| 65 20 62 69 67 67 65 72 | 2c 0d 0a 68 6f 6f 64 20 |e bigger|,..hood |
|00000f00| 6c 6f 75 76 65 72 73 20 | 61 72 65 20 73 65 74 20 |louvers |are set |
|00000f10| 69 6e 20 61 20 68 6f 72 | 69 7a 6f 6e 74 61 6c 20 |in a hor|izontal |
|00000f20| 6c 69 6e 65 2e 20 4c 69 | 6b 65 20 6d 61 6e 79 20 |line. Li|ke many |
|00000f30| 61 6e 6f 74 68 65 72 0d | 0a 6d 6f 74 6f 72 6d 61 |another.|.motorma|
|00000f40| 6b 65 72 20 77 68 6f 20 | 6c 65 61 72 6e 65 64 20 |ker who |learned |
|00000f50| 66 72 6f 6d 20 57 61 6c | 74 65 72 20 50 2e 20 43 |from Wal|ter P. C|
|00000f60| 68 72 79 73 6c 65 72 27 | 73 20 41 69 72 66 6c 6f |hrysler'|s Airflo|
|00000f70| 77 20 6d 6f 64 65 6c 73 | 0d 0a 6f 66 20 6c 61 73 |w models|..of las|
|00000f80| 74 20 79 65 61 72 20 4d | 72 2e 20 46 6f 72 64 20 |t year M|r. Ford |
|00000f90| 6d 6f 76 65 64 20 68 69 | 73 20 65 6e 67 69 6e 65 |moved hi|s engine|
|00000fa0| 20 66 6f 72 77 61 72 64 | 20 61 62 6f 75 74 20 38 | forward| about 8|
|00000fb0| 20 69 6e 2e 20 6f 76 65 | 72 0d 0a 74 68 65 20 66 | in. ove|r..the f|
|00000fc0| 72 6f 6e 74 20 61 78 6c | 65 2c 20 74 68 75 73 20 |ront axl|e, thus |
|00000fd0| 65 71 75 61 6c 69 7a 69 | 6e 67 20 74 68 65 20 64 |equalizi|ng the d|
|00000fe0| 69 73 74 72 69 62 75 74 | 69 6f 6e 20 6f 66 20 77 |istribut|ion of w|
|00000ff0| 65 69 67 68 74 2e 20 49 | 6e 0d 0a 61 64 64 69 74 |eight. I|n..addit|
|00001000| 69 6f 6e 20 68 65 20 6c | 65 6e 67 74 68 65 6e 65 |ion he l|engthene|
|00001010| 64 20 74 68 65 20 6f 6c | 64 20 74 72 61 6e 73 76 |d the ol|d transv|
|00001020| 65 72 73 65 20 73 70 72 | 69 6e 67 73 2c 20 6d 6f |erse spr|ings, mo|
|00001030| 75 6e 74 65 64 20 74 68 | 65 6d 0d 0a 61 68 65 61 |unted th|em..ahea|
|00001040| 64 20 6f 66 20 74 68 65 | 20 66 72 6f 6e 74 20 61 |d of the| front a|
|00001050| 78 6c 65 20 61 6e 64 20 | 62 65 68 69 6e 64 20 74 |xle and |behind t|
|00001060| 68 65 20 72 65 61 72 20 | 61 78 6c 65 2c 20 73 74 |he rear |axle, st|
|00001070| 72 65 74 63 68 69 6e 67 | 20 74 68 65 0d 0a 73 70 |retching| the..sp|
|00001080| 72 69 6e 67 20 62 61 73 | 65 20 74 6f 20 31 32 33 |ring bas|e to 123|
|00001090| 20 69 6e 2e 20 62 75 74 | 20 72 65 74 61 69 6e 69 | in. but| retaini|
|000010a0| 6e 67 20 74 68 65 20 6f | 6c 64 20 31 31 32 2d 69 |ng the o|ld 112-i|
|000010b0| 6e 2e 20 77 68 65 65 6c | 62 61 73 65 2e 0d 0a 0d |n. wheel|base....|
|000010c0| 0a 20 20 20 20 20 42 75 | 74 20 77 68 61 74 20 6d |.     Bu|t what m|
|000010d0| 61 64 65 20 74 68 65 20 | 31 39 33 35 20 46 6f 72 |ade the |1935 For|
|000010e0| 64 73 20 6d 6f 72 65 20 | 69 6e 74 65 72 65 73 74 |ds more |interest|
|000010f0| 69 6e 67 20 74 68 61 6e | 20 6f 74 68 65 72 0d 0a |ing than| other..|
|00001100| 46 6f 72 64 73 20 77 61 | 73 20 74 68 65 20 66 61 |Fords wa|s the fa|
|00001110| 63 74 20 74 68 61 74 20 | 74 68 65 69 72 20 6d 61 |ct that |their ma|
|00001120| 6b 65 72 20 61 6e 6e 6f | 75 6e 63 65 64 20 6c 61 |ker anno|unced la|
|00001130| 73 74 20 61 75 74 75 6d | 6e 20 77 69 74 68 0d 0a |st autum|n with..|
|00001140| 63 6f 6e 73 69 64 65 72 | 61 62 6c 65 20 66 61 6e |consider|able fan|
|00001150| 66 61 72 65 20 74 68 61 | 74 20 68 65 20 70 6c 61 |fare tha|t he pla|
|00001160| 6e 6e 65 64 20 74 6f 20 | 73 65 6c 6c 20 31 2c 30 |nned to |sell 1,0|
|00001170| 30 30 2c 30 30 30 20 6f | 66 20 74 68 65 6d 20 2d |00,000 o|f them -|
|00001180| 2d 0d 0a 22 6f 72 20 62 | 65 74 74 65 72 22 20 2d |-.."or b|etter" -|
|00001190| 2d 20 69 6e 20 74 68 65 | 20 74 68 69 72 64 20 79 |- in the| third y|
|000011a0| 65 61 72 20 6f 66 20 52 | 6f 6f 73 65 76 65 6c 74 |ear of R|oosevelt|
|000011b0| 20 49 49 2e 20 41 20 64 | 6f 7a 65 6e 20 79 65 61 | II. A d|ozen yea|
|000011c0| 72 73 0d 0a 61 67 6f 20 | 77 68 65 6e 20 43 68 65 |rs..ago |when Che|
|000011d0| 76 72 6f 6c 65 74 20 73 | 61 6c 65 73 20 77 65 72 |vrolet s|ales wer|
|000011e0| 65 20 37 36 2c 30 30 30 | 20 61 6e 64 20 50 6c 79 |e 76,000| and Ply|
|000011f0| 6d 6f 75 74 68 20 77 61 | 73 20 6e 6f 74 20 65 76 |mouth wa|s not ev|
|00001200| 65 6e 20 61 6e 0d 0a 69 | 64 65 61 20 69 6e 20 4d |en an..i|dea in M|
|00001210| 72 2e 20 43 68 72 79 73 | 6c 65 72 27 73 20 68 65 |r. Chrys|ler's he|
|00001220| 61 64 2c 20 4d 72 2e 20 | 46 6f 72 64 20 77 61 73 |ad, Mr. |Ford was|
|00001230| 20 74 75 72 6e 69 6e 67 | 20 6f 75 74 20 4d 6f 64 | turning| out Mod|
|00001240| 65 6c 20 54 27 73 0d 0a | 61 74 20 74 68 65 20 72 |el T's..|at the r|
|00001250| 61 74 65 20 6f 66 20 32 | 2c 30 30 30 2c 30 30 30 |ate of 2|,000,000|
|00001260| 20 70 65 72 20 79 65 61 | 72 2e 20 42 75 74 20 43 | per yea|r. But C|
|00001270| 68 65 76 72 6f 6c 65 74 | 20 68 61 73 20 6f 75 74 |hevrolet| has out|
|00001280| 73 6f 6c 64 0d 0a 46 6f | 72 64 20 69 6e 20 73 69 |sold..Fo|rd in si|
|00001290| 78 20 6f 66 20 74 68 65 | 20 70 61 73 74 20 65 69 |x of the| past ei|
|000012a0| 67 68 74 20 79 65 61 72 | 73 2c 20 61 6e 64 20 74 |ght year|s, and t|
|000012b0| 68 65 20 6c 61 73 74 20 | 6d 69 6c 6c 69 6f 6e 2d |he last |million-|
|000012c0| 63 61 72 0d 0a 79 65 61 | 72 20 61 74 20 52 69 76 |car..yea|r at Riv|
|000012d0| 65 72 20 52 6f 75 67 65 | 20 77 61 73 20 31 39 33 |er Rouge| was 193|
|000012e0| 30 2e 20 4c 61 73 74 20 | 79 65 61 72 20 4d 72 2e |0. Last |year Mr.|
|000012f0| 20 46 6f 72 64 20 68 61 | 64 20 61 20 68 65 61 64 | Ford ha|d a head|
|00001300| 0d 0a 73 74 61 72 74 20 | 6f 76 65 72 20 43 68 65 |..start |over Che|
|00001310| 76 72 6f 6c 65 74 2c 20 | 77 68 69 63 68 20 77 61 |vrolet, |which wa|
|00001320| 73 20 64 65 6c 61 79 65 | 64 20 62 79 20 74 68 65 |s delaye|d by the|
|00001330| 20 74 6f 6f 6c 20 26 20 | 64 69 65 20 73 74 72 69 | tool & |die stri|
|00001340| 6b 65 2e 0d 0a 59 65 74 | 20 69 6e 20 63 6f 6d 62 |ke...Yet| in comb|
|00001350| 69 6e 65 64 20 74 72 75 | 63 6b 20 61 6e 64 20 70 |ined tru|ck and p|
|00001360| 61 73 73 65 6e 67 65 72 | 20 63 61 72 20 73 61 6c |assenger| car sal|
|00001370| 65 73 20 43 68 65 76 72 | 6f 6c 65 74 20 61 67 61 |es Chevr|olet aga|
|00001380| 69 6e 0d 0a 6e 6f 73 65 | 64 20 6f 75 74 20 46 6f |in..nose|d out Fo|
|00001390| 72 64 2e 20 54 68 65 20 | 6d 6f 73 74 20 66 61 6d |rd. The |most fam|
|000013a0| 65 64 20 55 2e 53 2e 20 | 69 6e 64 75 73 74 72 69 |ed U.S. |industri|
|000013b0| 61 6c 20 62 6f 78 20 73 | 63 6f 72 65 0d 0a 28 65 |al box s|core..(e|
|000013c0| 73 74 69 6d 61 74 65 64 | 20 66 6f 72 20 31 39 33 |stimated| for 193|
|000013d0| 35 20 6f 6e 20 65 6c 65 | 76 65 6e 2d 6d 6f 6e 74 |5 on ele|ven-mont|
|000013e0| 68 20 64 6f 6d 65 73 74 | 69 63 20 73 61 6c 65 73 |h domest|ic sales|
|000013f0| 29 20 72 65 61 64 73 20 | 61 73 0d 0a 66 6f 6c 6c |) reads |as..foll|
|00001400| 6f 77 73 3a 0d 0a 0d 0a | 20 20 20 20 20 20 20 20 |ows:....|        |
|00001410| 20 20 20 20 20 20 20 20 | 20 20 20 20 20 20 20 20 |        |        |
|00001420| 20 20 20 20 20 20 20 20 | 20 20 20 20 20 20 20 31 |        |       1|
|00001430| 39 33 34 20 20 20 20 20 | 20 20 20 20 20 20 20 20 |934     |        |
|00001440| 31 39 33 33 0d 0a 43 68 | 65 76 72 6f 6c 65 74 20 |1933..Ch|evrolet |
|00001450| 20 20 20 20 20 20 20 20 | 20 20 20 20 20 20 20 20 |        |        |
|00001460| 20 20 20 20 20 20 20 20 | 20 20 20 36 38 30 2c 30 |        |   680,0|
|00001470| 30 30 20 20 20 20 20 20 | 20 20 20 20 35 37 35 2c |00      |    575,|
|00001480| 30 30 30 0d 0a 46 6f 72 | 64 20 20 20 20 20 20 20 |000..For|d       |
|00001490| 20 20 20 20 20 20 20 20 | 20 20 20 20 20 20 20 20 |        |        |
|000014a0| 20 20 20 20 20 20 20 20 | 20 20 36 37 35 2c 30 30 |        |  675,00|
|000014b0| 30 20 20 20 20 20 20 20 | 20 20 20 33 37 34 2c 30 |0       |   374,0|
|000014c0| 30 30 0d 0a 50 6c 79 6d | 6f 75 74 68 20 20 20 20 |00..Plym|outh    |
|000014d0| 20 20 20 20 20 20 20 20 | 20 20 20 20 20 20 20 20 |        |        |
|000014e0| 20 20 20 20 20 20 20 20 | 20 33 30 35 2c 30 30 30 |        | 305,000|
|000014f0| 20 20 20 20 20 20 20 20 | 20 20 32 34 39 2c 30 30 |        |  249,00|
|00001500| 30 0d 0a 0d 0a 20 20 20 | 20 20 53 61 69 64 20 4d |0....   |  Said M|
|00001510| 72 2e 20 46 6f 72 64 20 | 69 6e 20 31 39 33 33 3a |r. Ford |in 1933:|
|00001520| 20 22 49 20 64 6f 6e 27 | 74 20 6b 6e 6f 77 20 68 | "I don'|t know h|
|00001530| 6f 77 20 6d 61 6e 79 20 | 63 61 72 73 0d 0a 43 68 |ow many |cars..Ch|
|00001540| 65 76 72 6f 6c 65 74 20 | 73 6f 6c 64 20 6c 61 73 |evrolet |sold las|
|00001550| 74 20 79 65 61 72 2e 20 | 49 20 64 6f 6e 27 74 20 |t year. |I don't |
|00001560| 6b 6e 6f 77 20 68 6f 77 | 20 6d 61 6e 79 20 74 68 |know how| many th|
|00001570| 65 79 27 72 65 20 73 65 | 6c 6c 69 6e 67 0d 0a 74 |ey're se|lling..t|
|00001580| 68 69 73 20 79 65 61 72 | 2e 20 49 20 64 6f 6e 27 |his year|. I don'|
|00001590| 74 20 6b 6e 6f 77 20 68 | 6f 77 20 6d 61 6e 79 20 |t know h|ow many |
|000015a0| 74 68 65 79 20 6d 61 79 | 20 73 65 6c 6c 20 6e 65 |they may| sell ne|
|000015b0| 78 74 20 79 65 61 72 2e | 20 41 6e 64 20 2d 2d 0d |xt year.| And --.|
|000015c0| 0a 49 20 64 6f 6e 27 74 | 20 63 61 72 65 2e 22 0d |.I don't| care.".|
|000015d0| 0a 0d 0a 20 20 20 20 20 | 4d 72 2e 20 46 6f 72 64 |...     |Mr. Ford|
|000015e0| 27 73 20 69 6e 64 69 66 | 66 65 72 65 6e 63 65 20 |'s indif|ference |
|000015f0| 74 6f 20 68 69 73 20 63 | 6f 6d 70 65 74 69 74 6f |to his c|ompetito|
|00001600| 72 73 20 69 73 20 6e 6f | 20 70 6f 73 65 2e 20 48 |rs is no| pose. H|
|00001610| 69 73 0d 0a 73 6f 6c 65 | 20 69 6e 74 65 72 65 73 |is..sole| interes|
|00001620| 74 20 69 73 20 69 6e 20 | 62 75 69 6c 64 69 6e 67 |t is in |building|
|00001630| 20 74 68 65 20 62 65 73 | 74 20 63 61 72 20 68 65 | the bes|t car he|
|00001640| 20 63 61 6e 20 66 6f 72 | 20 74 68 65 20 6d 6f 6e | can for| the mon|
|00001650| 65 79 2e 0d 0a 54 6f 20 | 68 69 6d 20 6d 65 72 63 |ey...To |him merc|
|00001660| 68 61 6e 64 69 73 69 6e | 67 20 69 73 20 6d 65 72 |handisin|g is mer|
|00001670| 65 6c 79 20 61 20 6e 65 | 63 65 73 73 61 72 79 20 |ely a ne|cessary |
|00001680| 6e 75 69 73 61 6e 63 65 | 2e 20 49 66 20 61 20 70 |nuisance|. If a p|
|00001690| 65 72 73 6f 6e 0d 0a 63 | 68 6f 6f 73 65 73 20 74 |erson..c|hooses t|
|000016a0| 6f 20 62 75 79 20 61 20 | 43 68 65 76 72 6f 6c 65 |o buy a |Chevrole|
|000016b0| 74 20 6f 72 20 61 20 50 | 6c 79 6d 6f 75 74 68 2c |t or a P|lymouth,|
|000016c0| 20 74 68 65 20 6c 6f 73 | 73 20 4d 72 2e 20 46 6f | the los|s Mr. Fo|
|000016d0| 72 64 0d 0a 66 65 65 6c | 73 2c 20 69 73 20 74 68 |rd..feel|s, is th|
|000016e0| 65 20 62 75 79 65 72 27 | 73 2c 20 6e 6f 74 20 68 |e buyer'|s, not h|
|000016f0| 69 73 2e 20 45 76 65 6e | 20 74 68 65 20 73 74 61 |is. Even| the sta|
|00001700| 67 67 65 72 69 6e 67 20 | 64 65 66 69 63 69 74 73 |ggering |deficits|
|00001710| 0d 0a 72 6f 6c 6c 65 64 | 20 75 70 20 69 6e 20 74 |..rolled| up in t|
|00001720| 68 65 20 44 65 70 72 65 | 73 73 69 6f 6e 20 2d 2d |he Depre|ssion --|
|00001730| 20 24 31 33 32 2c 30 30 | 30 2c 30 30 30 20 2d 2d | $132,00|0,000 --|
|00001740| 20 64 6f 20 6e 6f 74 20 | 62 6f 74 68 65 72 20 68 | do not |bother h|
|00001750| 69 6d 2e 0d 0a 49 74 20 | 69 73 2c 20 74 6f 20 48 |im...It |is, to H|
|00001760| 65 6e 72 79 20 46 6f 72 | 64 2c 20 6d 65 72 65 6c |enry For|d, merel|
|00001770| 79 20 6d 6f 6e 65 79 20 | 22 73 70 65 6e 74 2e 22 |y money |"spent."|
|00001780| 0d 0a 0d 0a 20 20 20 20 | 20 4d 72 2e 20 46 6f 72 |....    | Mr. For|
|00001790| 64 27 73 20 63 6f 6d 70 | 65 74 69 74 6f 72 73 2c |d's comp|etitors,|
|000017a0| 20 68 6f 77 65 76 65 72 | 2c 20 68 61 76 65 20 73 | however|, have s|
|000017b0| 74 6f 63 6b 68 6f 6c 64 | 65 72 73 20 74 6f 20 74 |tockhold|ers to t|
|000017c0| 68 69 6e 6b 0d 0a 6f 66 | 2c 20 61 6e 64 20 6c 61 |hink..of|, and la|
|000017d0| 73 74 20 79 65 61 72 20 | 74 68 65 20 4d 61 6e 20 |st year |the Man |
|000017e0| 6f 66 20 44 65 61 72 62 | 6f 72 6e 20 69 6e 63 72 |of Dearb|orn incr|
|000017f0| 65 61 73 65 64 20 68 69 | 73 20 73 68 61 72 65 20 |eased hi|s share |
|00001800| 6f 66 20 74 68 65 0d 0a | 6e 61 74 69 6f 6e 61 6c |of the..|national|
|00001810| 20 62 75 73 69 6e 65 73 | 73 20 66 72 6f 6d 20 32 | busines|s from 2|
|00001820| 30 25 20 69 6e 20 31 39 | 33 33 20 74 6f 20 32 38 |0% in 19|33 to 28|
|00001830| 25 20 6f 66 20 61 6c 6c | 20 63 61 72 73 20 73 6f |% of all| cars so|
|00001840| 6c 64 2e 0d 0a 52 65 6c | 61 74 69 76 65 6c 79 2c |ld...Rel|atively,|
|00001850| 20 62 6f 74 68 20 43 68 | 65 76 72 6f 6c 65 74 20 | both Ch|evrolet |
|00001860| 61 6e 64 20 50 6c 79 6d | 6f 75 74 68 20 6c 6f 73 |and Plym|outh los|
|00001870| 74 20 67 72 6f 75 6e 64 | 2e 20 57 68 61 74 20 74 |t ground|. What t|
|00001880| 68 65 79 0d 0a 77 69 6c | 6c 20 64 6f 20 69 6e 20 |hey..wil|l do in |
|00001890| 31 39 33 35 20 6e 6f 20 | 6d 61 6e 20 6b 6e 6f 77 |1935 no |man know|
|000018a0| 73 2e 0d 0a 0d 0a 20 20 | 20 20 20 43 68 65 76 72 |s.....  |   Chevr|
|000018b0| 6f 6c 65 74 20 69 73 20 | 47 65 6e 65 72 61 6c 20 |olet is |General |
|000018c0| 4d 6f 74 6f 72 73 27 20 | 62 69 67 67 65 73 74 20 |Motors' |biggest |
|000018d0| 75 6e 69 74 20 61 6e 64 | 20 74 68 65 20 66 69 6e |unit and| the fin|
|000018e0| 65 73 74 0d 0a 6d 65 72 | 63 68 61 6e 64 69 73 69 |est..mer|chandisi|
|000018f0| 6e 67 20 6f 72 67 61 6e | 69 7a 61 74 69 6f 6e 20 |ng organ|ization |
|00001900| 69 6e 20 74 68 65 20 63 | 6f 75 6e 74 72 79 2e 20 |in the c|ountry. |
|00001910| 54 68 65 20 66 61 63 74 | 20 74 68 61 74 0d 0a 50 |The fact| that..P|
|00001920| 72 65 73 69 64 65 6e 74 | 20 4d 61 72 76 69 6e 20 |resident| Marvin |
|00001930| 45 2e 20 43 6f 79 6c 65 | 20 73 75 72 6d 6f 75 6e |E. Coyle| surmoun|
|00001940| 74 65 64 20 68 69 73 20 | 65 61 72 6c 79 20 70 72 |ted his |early pr|
|00001950| 6f 64 75 63 74 69 6f 6e | 0d 0a 64 69 66 66 69 63 |oduction|..diffic|
|00001960| 75 6c 74 69 65 73 20 61 | 6e 64 20 61 67 61 69 6e |ulties a|nd again|
|00001970| 20 70 75 73 68 65 64 20 | 43 68 65 76 72 6f 6c 65 | pushed |Chevrole|
|00001980| 74 20 74 6f 20 74 68 65 | 20 66 72 6f 6e 74 20 6f |t to the| front o|
|00001990| 66 20 74 68 65 20 66 69 | 65 6c 64 0d 0a 69 73 20 |f the fi|eld..is |
|000019a0| 67 65 6e 65 72 61 6c 6c | 79 20 72 65 67 61 72 64 |generall|y regard|
|000019b0| 65 64 20 61 73 20 74 68 | 65 20 6f 75 74 73 74 61 |ed as th|e outsta|
|000019c0| 6e 64 69 6e 67 20 73 65 | 6c 6c 69 6e 67 20 6a 6f |nding se|lling jo|
|000019d0| 62 20 6f 66 20 31 39 33 | 34 2e 0d 0a 4e 6f 77 20 |b of 193|4...Now |
|000019e0| 34 38 2c 20 64 79 6e 61 | 6d 69 63 2c 20 6c 69 74 |48, dyna|mic, lit|
|000019f0| 74 6c 65 2d 70 75 62 6c | 69 63 69 7a 65 64 20 50 |tle-publ|icized P|
|00001a00| 72 65 73 69 64 65 6e 74 | 20 43 6f 79 6c 65 20 68 |resident| Coyle h|
|00001a10| 61 73 20 62 65 65 6e 20 | 77 69 74 68 0d 0a 47 2e |as been |with..G.|
|00001a20| 4d 2e 20 66 6f 72 20 32 | 33 20 79 65 61 72 73 2c |M. for 2|3 years,|
|00001a30| 20 31 37 20 6f 66 20 74 | 68 65 6d 20 69 6e 20 43 | 17 of t|hem in C|
|00001a40| 68 65 76 72 6f 6c 65 74 | 2e 20 57 69 6c 6c 69 61 |hevrolet|. Willia|
|00001a50| 6d 20 53 2e 20 4b 6e 75 | 64 73 65 6e 0d 0a 70 69 |m S. Knu|dsen..pi|
|00001a60| 63 6b 65 64 20 68 69 6d | 20 61 73 20 68 69 73 20 |cked him| as his |
|00001a70| 73 75 63 63 65 73 73 6f | 72 20 77 68 65 6e 20 74 |successo|r when t|
|00001a80| 68 61 74 20 61 6c 6c 2d | 72 6f 75 6e 64 20 6d 6f |hat all-|round mo|
|00001a90| 74 6f 72 6d 61 6e 20 73 | 74 65 70 70 65 64 0d 0a |torman s|tepped..|
|00001aa0| 75 70 20 74 6f 20 65 78 | 65 63 75 74 69 76 65 20 |up to ex|ecutive |
|00001ab0| 76 69 63 65 20 70 72 65 | 73 69 64 65 6e 74 20 6f |vice pre|sident o|
|00001ac0| 66 20 47 65 6e 65 72 61 | 6c 20 4d 6f 74 6f 72 73 |f Genera|l Motors|
|00001ad0| 20 43 6f 72 70 2e 0d 0a | 0d 0a 20 20 20 20 20 46 | Corp...|..     F|
|00001ae0| 6f 72 20 74 68 65 20 31 | 39 33 35 20 72 61 63 65 |or the 1|935 race|
|00001af0| 20 50 72 65 73 69 64 65 | 6e 74 20 43 6f 79 6c 65 | Preside|nt Coyle|
|00001b00| 20 65 6e 74 65 72 65 64 | 20 74 77 6f 20 6c 69 6e | entered| two lin|
|00001b10| 65 73 20 6f 66 0d 0a 43 | 68 65 76 72 6f 6c 65 74 |es of..C|hevrolet|
|00001b20| 2c 20 74 68 65 20 53 74 | 61 6e 64 61 72 64 20 61 |, the St|andard a|
|00001b30| 6e 64 20 4d 61 73 74 65 | 72 20 44 65 20 4c 75 78 |nd Maste|r De Lux|
|00001b40| 65 2e 20 54 68 65 20 4d | 61 73 74 65 72 73 20 68 |e. The M|asters h|
|00001b50| 61 76 65 0d 0a 22 6b 6e | 65 65 2d 61 63 74 69 6f |ave.."kn|ee-actio|
|00001b60| 6e 22 20 66 72 6f 6e 74 | 20 77 68 65 65 6c 73 2c |n" front| wheels,|
|00001b70| 20 6e 65 77 20 61 6c 6c | 2d 73 74 65 65 6c 20 22 | new all|-steel "|
|00001b80| 74 75 72 72 65 74 22 20 | 74 6f 70 73 20 62 79 20 |turret" |tops by |
|00001b90| 46 69 73 68 65 72 0d 0a | 42 6f 64 69 65 73 2c 20 |Fisher..|Bodies, |
|00001ba0| 61 72 65 20 6c 6f 6e 67 | 65 72 2c 20 72 6f 6f 6d |are long|er, room|
|00001bb0| 69 65 72 2c 20 6d 6f 72 | 65 20 73 74 72 65 61 6d |ier, mor|e stream|
|00001bc0| 6c 69 6e 65 64 2e 20 54 | 68 65 20 53 74 61 6e 64 |lined. T|he Stand|
|00001bd0| 61 72 64 73 0d 0a 68 61 | 76 65 20 63 6f 6e 76 65 |ards..ha|ve conve|
|00001be0| 6e 74 69 6f 6e 61 6c 20 | 73 70 72 69 6e 67 73 2c |ntional |springs,|
|00001bf0| 20 63 6f 6e 76 65 6e 74 | 69 6f 6e 61 6c 20 73 74 | convent|ional st|
|00001c00| 65 65 6c 20 62 6f 64 69 | 65 73 2e 20 42 75 74 20 |eel bodi|es. But |
|00001c10| 77 68 69 6c 65 0d 0a 74 | 68 65 20 4d 61 73 74 65 |while..t|he Maste|
|00001c20| 72 73 20 61 72 65 20 70 | 72 69 63 65 64 20 61 74 |rs are p|riced at|
|00001c30| 20 6c 61 73 74 20 79 65 | 61 72 27 73 20 6c 65 76 | last ye|ar's lev|
|00001c40| 65 6c 73 2c 20 74 68 65 | 20 53 74 61 6e 64 61 72 |els, the| Standar|
|00001c50| 64 73 20 68 61 76 65 0d | 0a 62 65 65 6e 20 63 75 |ds have.|.been cu|
|00001c60| 74 20 24 31 30 20 6f 6e | 20 61 6c 6d 6f 73 74 20 |t $10 on| almost |
|00001c70| 61 6c 6c 20 6d 6f 64 65 | 6c 73 2c 20 70 75 74 74 |all mode|ls, putt|
|00001c80| 69 6e 67 20 74 68 65 6d | 20 61 73 20 6d 75 63 68 |ing them| as much|
|00001c90| 20 61 73 20 24 32 35 0d | 0a 62 65 6c 6f 77 20 46 | as $25.|.below F|
|00001ca0| 6f 72 64 27 73 20 73 74 | 61 6e 64 61 72 64 20 6c |ord's st|andard l|
|00001cb0| 69 6e 65 2e 20 49 6e 20 | 74 68 65 20 70 61 73 74 |ine. In |the past|
|00001cc0| 20 79 65 61 72 20 43 68 | 65 76 72 6f 6c 65 74 20 | year Ch|evrolet |
|00001cd0| 73 6f 6c 64 0d 0a 61 62 | 6f 75 74 20 31 30 30 2c |sold..ab|out 100,|
|00001ce0| 30 30 30 20 6f 66 20 74 | 68 65 20 6c 6f 77 65 72 |000 of t|he lower|
|00001cf0| 2d 70 72 69 63 65 64 20 | 53 74 61 6e 64 61 72 64 |-priced |Standard|
|00001d00| 73 2c 20 77 69 6c 6c 20 | 70 75 73 68 20 74 68 65 |s, will |push the|
|00001d10| 6d 0d 0a 73 74 72 6f 6e | 67 6c 79 20 69 6e 20 31 |m..stron|gly in 1|
|00001d20| 39 33 35 20 61 73 20 61 | 20 67 6f 6f 64 20 74 72 |935 as a| good tr|
|00001d30| 61 6e 73 70 6f 72 74 61 | 74 69 6f 6e 20 76 61 6c |ansporta|tion val|
|00001d40| 75 65 20 66 6f 72 20 74 | 68 6f 73 65 20 77 68 6f |ue for t|hose who|
|00001d50| 20 64 6f 0d 0a 6e 6f 74 | 20 77 69 73 68 20 74 6f | do..not| wish to|
|00001d60| 20 70 61 79 20 65 78 74 | 72 61 20 66 6f 72 20 74 | pay ext|ra for t|
|00001d70| 68 65 20 6c 61 74 65 73 | 74 20 67 61 64 67 65 74 |he lates|t gadget|
|00001d80| 73 2e 0d 0a 0d 0a 20 20 | 20 20 20 50 6c 79 6d 6f |s.....  |   Plymo|
|00001d90| 75 74 68 20 74 68 69 73 | 20 79 65 61 72 20 65 6c |uth this| year el|
|00001da0| 69 6d 69 6e 61 74 65 64 | 20 69 74 73 20 6c 6f 77 |iminated| its low|
|00001db0| 65 72 2d 70 72 69 63 65 | 64 20 6c 69 6e 65 20 74 |er-price|d line t|
|00001dc0| 6f 0d 0a 63 6f 6e 63 65 | 6e 74 72 61 74 65 20 6f |o..conce|ntrate o|
|00001dd0| 6e 20 74 68 65 20 6c 6f | 6e 67 65 72 20 77 68 65 |n the lo|nger whe|
|00001de0| 65 6c 62 61 73 65 2e 20 | 49 74 20 61 62 61 6e 64 |elbase. |It aband|
|00001df0| 6f 6e 65 64 20 69 6e 64 | 65 70 65 6e 64 65 6e 74 |oned ind|ependent|
|00001e00| 0d 0a 66 72 6f 6e 74 20 | 73 74 65 65 6c 20 73 70 |..front |steel sp|
|00001e10| 72 69 6e 67 69 6e 67 20 | 62 75 74 20 64 65 76 65 |ringing |but deve|
|00001e20| 6c 6f 70 65 64 20 61 20 | 6e 65 77 20 74 79 70 65 |loped a |new type|
|00001e30| 20 6f 66 20 73 70 72 69 | 6e 67 20 73 74 65 65 6c | of spri|ng steel|
|00001e40| 0d 0a 61 6e 64 2c 20 6c | 69 6b 65 20 46 6f 72 64 |..and, l|ike Ford|
|00001e50| 2c 20 6d 6f 76 65 64 20 | 74 68 65 20 6d 6f 74 6f |, moved |the moto|
|00001e60| 72 20 66 6f 72 77 61 72 | 64 20 74 6f 20 69 6d 70 |r forwar|d to imp|
|00001e70| 72 6f 76 65 20 74 68 65 | 20 72 69 64 65 2e 0d 0a |rove the| ride...|
|00001e80| 42 6f 64 69 65 73 20 61 | 72 65 20 6c 6f 6e 67 65 |Bodies a|re longe|
|00001e90| 72 2c 20 72 6f 6f 6d 69 | 65 72 20 61 6e 64 20 70 |r, roomi|er and p|
|00001ea0| 6c 65 61 73 61 6e 74 6c | 79 20 62 75 6c 62 6f 75 |leasantl|y bulbou|
|00001eb0| 73 2e 20 52 65 66 69 6e | 65 6d 65 6e 74 73 20 69 |s. Refin|ements i|
|00001ec0| 6e 0d 0a 74 68 65 20 6d | 6f 74 6f 72 20 61 72 65 |n..the m|otor are|
|00001ed0| 20 63 6c 61 69 6d 65 64 | 20 74 6f 20 68 61 76 65 | claimed| to have|
|00001ee0| 20 69 6e 63 72 65 61 73 | 65 64 20 65 63 6f 6e 6f | increas|ed econo|
|00001ef0| 6d 79 20 31 35 25 20 74 | 6f 20 32 30 25 2e 0d 0a |my 15% t|o 20%...|
|00001f00| 0d 0a 20 20 20 20 20 55 | 6e 74 69 6c 20 31 39 32 |..     U|ntil 192|
|00001f10| 38 20 77 68 65 6e 20 50 | 6c 79 6d 6f 75 74 68 20 |8 when P|lymouth |
|00001f20| 77 61 73 20 66 69 72 73 | 74 20 6d 61 72 6b 65 74 |was firs|t market|
|00001f30| 65 64 2c 20 46 6f 72 64 | 20 61 6e 64 0d 0a 43 68 |ed, Ford| and..Ch|
|00001f40| 65 76 72 6f 6c 65 74 20 | 68 61 64 20 74 68 65 20 |evrolet |had the |
|00001f50| 6c 6f 77 2d 70 72 69 63 | 65 64 20 66 69 65 6c 64 |low-pric|ed field|
|00001f60| 20 70 72 65 74 74 79 20 | 6d 75 63 68 20 74 6f 20 | pretty |much to |
|00001f70| 74 68 65 6d 73 65 6c 76 | 65 73 2e 0d 0a 55 6e 64 |themselv|es...Und|
|00001f80| 65 72 20 42 2e 20 45 64 | 77 69 6e 20 48 75 74 63 |er B. Ed|win Hutc|
|00001f90| 68 69 6e 73 6f 6e 2c 20 | 50 6c 79 6d 6f 75 74 68 |hinson, |Plymouth|
|00001fa0| 20 62 6f 61 72 64 20 63 | 68 61 69 72 6d 61 6e 20 | board c|hairman |
|00001fb0| 61 6e 64 20 43 68 72 79 | 73 6c 65 72 0d 0a 76 69 |and Chry|sler..vi|
|00001fc0| 63 65 20 70 72 65 73 69 | 64 65 6e 74 20 26 20 74 |ce presi|dent & t|
|00001fd0| 72 65 61 73 75 72 65 72 | 2c 20 50 6c 79 6d 6f 75 |reasurer|, Plymou|
|00001fe0| 74 68 20 68 61 73 20 6f | 6e 20 61 74 20 6c 65 61 |th has o|n at lea|
|00001ff0| 73 74 20 6f 6e 65 20 6f | 63 63 61 73 69 6f 6e 0d |st one o|ccasion.|
|00002000| 0a 70 72 65 73 73 65 64 | 20 46 6f 72 64 20 68 61 |.pressed| Ford ha|
|00002010| 72 64 20 66 6f 72 20 73 | 65 63 6f 6e 64 20 70 6c |rd for s|econd pl|
|00002020| 61 63 65 20 69 6e 20 74 | 68 65 20 42 69 67 20 54 |ace in t|he Big T|
|00002030| 68 72 65 65 27 73 20 72 | 61 63 65 2e 20 41 6e 64 |hree's r|ace. And|
|00002040| 0d 0a 65 76 65 6e 20 6c | 61 73 74 20 79 65 61 72 |..even l|ast year|
|00002050| 20 50 6c 79 6d 6f 75 74 | 68 20 6c 6f 73 74 20 6c | Plymout|h lost l|
|00002060| 65 73 73 20 67 72 6f 75 | 6e 64 20 74 6f 20 46 6f |ess grou|nd to Fo|
|00002070| 72 64 20 74 68 61 6e 20 | 64 69 64 0d 0a 43 68 65 |rd than |did..Che|
|00002080| 76 72 6f 6c 65 74 2e 20 | 4d 6f 72 65 20 6e 6f 74 |vrolet. |More not|
|00002090| 61 62 6c 65 2c 20 74 68 | 65 20 6d 61 6e 20 77 68 |able, th|e man wh|
|000020a0| 6f 20 68 61 73 20 6d 75 | 6c 74 69 70 6c 69 65 64 |o has mu|ltiplied|
|000020b0| 20 50 6c 79 6d 6f 75 74 | 68 27 73 0d 0a 73 61 6c | Plymout|h's..sal|
|000020c0| 65 73 20 62 79 20 66 69 | 76 65 20 69 73 20 6f 6e |es by fi|ve is on|
|000020d0| 65 20 6f 66 20 74 68 65 | 20 66 65 77 20 63 72 61 |e of the| few cra|
|000020e0| 63 6b 20 6d 6f 74 6f 72 | 6d 65 6e 20 77 68 6f 20 |ck motor|men who |
|000020f0| 64 69 64 20 6e 6f 74 20 | 72 69 73 65 0d 0a 66 72 |did not |rise..fr|
|00002100| 6f 6d 20 74 68 65 20 62 | 65 6e 63 68 2e 20 4d 72 |om the b|ench. Mr|
|00002110| 2e 20 48 75 74 63 68 69 | 6e 73 6f 6e 20 69 73 20 |. Hutchi|nson is |
|00002120| 70 72 69 6d 61 72 69 6c | 79 20 61 20 66 69 6e 61 |primaril|y a fina|
|00002130| 6e 63 69 61 6c 20 6d 61 | 6e 2c 0d 0a 68 61 76 69 |ncial ma|n,..havi|
|00002140| 6e 67 20 72 61 69 73 65 | 64 20 74 68 65 20 6d 6f |ng raise|d the mo|
|00002150| 6e 65 79 20 74 6f 20 6b | 65 65 70 20 6f 6c 64 20 |ney to k|eep old |
|00002160| 4d 61 78 77 65 6c 6c 20 | 4d 6f 74 6f 72 20 61 6c |Maxwell |Motor al|
|00002170| 69 76 65 20 77 68 65 6e | 0d 0a 57 61 6c 74 65 72 |ive when|..Walter|
|00002180| 20 50 2e 20 43 68 72 79 | 73 6c 65 72 20 77 61 73 | P. Chry|sler was|
|00002190| 20 66 61 73 68 69 6f 6e | 69 6e 67 20 74 68 61 74 | fashion|ing that|
|000021a0| 20 63 6f 6d 70 61 6e 79 | 20 69 6e 74 6f 20 61 20 | company| into a |
|000021b0| 70 65 72 73 6f 6e 61 6c | 0d 0a 73 70 72 69 6e 67 |personal|..spring|
|000021c0| 62 6f 61 72 64 2e 0d 0a | 0d 0a 20 20 20 20 20 4e |board...|..     N|
|000021d0| 65 77 20 46 6f 72 63 65 | 2e 20 49 74 20 69 73 20 |ew Force|. It is |
|000021e0| 6e 6f 74 20 73 75 72 70 | 72 69 73 69 6e 67 20 74 |not surp|rising t|
|000021f0| 68 61 74 20 43 68 65 76 | 72 6f 6c 65 74 20 63 6f |hat Chev|rolet co|
|00002200| 75 6c 64 20 62 65 73 74 | 0d 0a 4d 72 2e 20 46 6f |uld best|..Mr. Fo|
|00002210| 72 64 20 73 65 6c 6c 69 | 6e 67 20 61 20 73 69 78 |rd selli|ng a six|
|00002220| 20 61 67 61 69 6e 73 74 | 20 61 20 66 6f 75 72 20 | against| a four |
|00002230| 28 4d 6f 64 65 6c 20 41 | 29 2e 20 59 65 74 20 4d |(Model A|). Yet M|
|00002240| 72 2e 20 46 6f 72 64 2c | 0d 0a 73 65 6c 6c 69 6e |r. Ford,|..sellin|
|00002250| 67 20 61 6e 20 65 69 67 | 68 74 20 61 67 61 69 6e |g an eig|ht again|
|00002260| 73 74 20 50 6c 79 6d 6f | 75 74 68 20 61 6e 64 20 |st Plymo|uth and |
|00002270| 43 68 65 76 72 6f 6c 65 | 74 20 73 69 78 65 73 2c |Chevrole|t sixes,|
|00002280| 20 68 61 73 0d 0a 63 6f | 6e 73 69 64 65 72 61 62 | has..co|nsiderab|
|00002290| 6c 65 20 64 69 66 66 69 | 63 75 6c 74 79 20 69 6e |le diffi|culty in|
|000022a0| 20 65 76 65 6e 20 68 6f | 6c 64 69 6e 67 20 68 69 | even ho|lding hi|
|000022b0| 73 20 6f 77 6e 2e 20 4d | 65 73 73 72 73 2e 20 43 |s own. M|essrs. C|
|000022c0| 6f 79 6c 65 0d 0a 61 6e | 64 20 48 75 74 63 68 69 |oyle..an|d Hutchi|
|000022d0| 6e 73 6f 6e 20 63 65 72 | 74 61 69 6e 6c 79 20 64 |nson cer|tainly d|
|000022e0| 6f 20 6e 6f 74 20 72 65 | 63 69 70 72 6f 63 61 74 |o not re|ciprocat|
|000022f0| 65 20 4d 72 2e 20 46 6f | 72 64 27 73 0d 0a 69 6e |e Mr. Fo|rd's..in|
|00002300| 64 69 66 66 65 72 65 6e | 63 65 20 74 6f 20 63 6f |differen|ce to co|
|00002310| 6d 70 65 74 69 74 69 6f | 6e 20 62 75 74 20 74 68 |mpetitio|n but th|
|00002320| 65 79 20 61 72 65 20 62 | 79 20 6e 6f 20 6d 65 61 |ey are b|y no mea|
|00002330| 6e 73 20 69 6e 20 6d 6f | 72 74 61 6c 0d 0a 74 65 |ns in mo|rtal..te|
|00002340| 72 72 6f 72 20 6f 66 20 | 74 68 65 20 4d 61 6e 20 |rror of |the Man |
|00002350| 6f 66 20 44 65 61 72 62 | 6f 72 6e 2e 20 57 68 61 |of Dearb|orn. Wha|
|00002360| 74 20 74 68 65 79 20 66 | 65 61 72 2c 20 69 66 20 |t they f|ear, if |
|00002370| 61 6e 79 74 68 69 6e 67 | 2c 20 69 73 20 61 0d 0a |anything|, is a..|
|00002380| 6e 65 77 20 66 6f 72 63 | 65 20 65 76 69 64 65 6e |new forc|e eviden|
|00002390| 74 20 69 6e 20 46 6f 72 | 64 20 6d 65 72 63 68 61 |t in For|d mercha|
|000023a0| 6e 64 69 73 69 6e 67 2e | 20 41 6e 64 20 74 68 61 |ndising.| And tha|
|000023b0| 74 20 66 6f 72 63 65 20 | 69 73 0d 0a 70 6f 77 65 |t force |is..powe|
|000023c0| 72 65 64 20 62 79 20 45 | 64 73 65 6c 20 42 72 79 |red by E|dsel Bry|
|000023d0| 61 6e 74 20 46 6f 72 64 | 2c 20 34 31 2c 20 68 65 |ant Ford|, 41, he|
|000023e0| 69 72 2d 61 70 70 61 72 | 65 6e 74 20 74 6f 20 74 |ir-appar|ent to t|
|000023f0| 68 65 20 6c 61 73 74 20 | 61 6e 64 0d 0a 67 72 65 |he last |and..gre|
|00002400| 61 74 65 73 74 20 70 65 | 72 73 6f 6e 61 6c 20 65 |atest pe|rsonal e|
|00002410| 6d 70 69 72 65 20 6f 66 | 20 55 2e 53 2e 20 69 6e |mpire of| U.S. in|
|00002420| 64 75 73 74 72 79 2e 0d | 0a 0d 0a 20 20 20 20 20 |dustry..|...     |
|00002430| 46 6f 72 64 20 61 64 76 | 65 72 74 69 73 69 6e 67 |Ford adv|ertising|
|00002440| 20 61 6e 64 20 70 72 6f | 6d 6f 74 69 6f 6e 20 68 | and pro|motion h|
|00002450| 61 76 65 20 61 6c 77 61 | 79 73 20 62 65 65 6e 20 |ave alwa|ys been |
|00002460| 73 70 61 73 6d 6f 64 69 | 63 2c 0d 0a 61 6e 64 20 |spasmodi|c,..and |
|00002470| 46 6f 72 64 20 64 65 61 | 6c 65 72 73 20 68 61 76 |Ford dea|lers hav|
|00002480| 65 20 75 73 75 61 6c 6c | 79 20 62 65 65 6e 20 74 |e usuall|y been t|
|00002490| 72 65 61 74 65 64 20 61 | 73 20 61 20 6e 65 63 65 |reated a|s a nece|
|000024a0| 73 73 61 72 79 20 65 76 | 69 6c 2e 0d 0a 42 75 74 |ssary ev|il...But|
|000024b0| 20 69 6e 20 74 68 65 20 | 70 61 73 74 20 66 65 77 | in the |past few|
|000024c0| 20 79 65 61 72 73 20 64 | 65 61 6c 65 72 73 27 20 | years d|ealers' |
|000024d0| 63 6f 6d 6d 69 73 73 69 | 6f 6e 73 20 68 61 76 65 |commissi|ons have|
|000024e0| 20 62 65 65 6e 20 62 6f | 6f 73 74 65 64 2e 0d 0a | been bo|osted...|
|000024f0| 46 6f 72 64 27 73 20 61 | 64 76 65 72 74 69 73 69 |Ford's a|dvertisi|
|00002500| 6e 67 20 61 70 70 72 6f | 70 72 69 61 74 69 6f 6e |ng appro|priation|
|00002510| 20 6f 66 20 61 62 6f 75 | 74 20 24 38 2c 30 30 30 | of abou|t $8,000|
|00002520| 2c 30 30 30 20 69 6e 20 | 31 39 33 34 20 69 73 0d |,000 in |1934 is.|
|00002530| 0a 73 75 70 70 6f 73 65 | 64 20 74 6f 20 68 61 76 |.suppose|d to hav|
|00002540| 65 20 62 65 65 6e 20 62 | 6f 6f 73 74 65 64 20 66 |e been b|oosted f|
|00002550| 6f 72 20 31 39 33 35 2e | 20 4c 61 73 74 20 79 65 |or 1935.| Last ye|
|00002560| 61 72 20 46 6f 72 64 20 | 73 65 6e 74 20 61 0d 0a |ar Ford |sent a..|
|00002570| 62 69 67 20 65 78 68 69 | 62 69 74 20 74 6f 20 74 |big exhi|bit to t|
|00002580| 68 65 20 73 65 63 6f 6e | 64 20 65 64 69 74 69 6f |he secon|d editio|
|00002590| 6e 20 6f 66 20 74 68 65 | 20 43 68 69 63 61 67 6f |n of the| Chicago|
|000025a0| 20 57 6f 72 6c 64 27 73 | 20 46 61 69 72 20 61 6e | World's| Fair an|
|000025b0| 64 0d 0a 6c 61 73 74 20 | 77 65 65 6b 20 46 6f 72 |d..last |week For|
|000025c0| 64 20 73 65 6e 74 20 45 | 64 73 65 6c 20 74 6f 20 |d sent E|dsel to |
|000025d0| 74 68 65 20 53 68 6f 77 | 20 69 6e 20 4d 61 6e 68 |the Show| in Manh|
|000025e0| 61 74 74 61 6e 2c 20 77 | 68 65 72 65 20 68 65 0d |attan, w|here he.|
|000025f0| 0a 6e 65 72 76 6f 75 73 | 6c 79 20 6d 75 6e 63 68 |.nervous|ly munch|
|00002600| 65 64 20 63 6f 75 67 68 | 20 64 72 6f 70 73 20 74 |ed cough| drops t|
|00002610| 68 72 6f 75 67 68 20 76 | 61 72 69 6f 75 73 20 73 |hrough v|arious s|
|00002620| 61 6c 65 73 6d 65 65 74 | 69 6e 67 73 2e 20 42 75 |alesmeet|ings. Bu|
|00002630| 74 0d 0a 74 68 65 20 6d | 6f 73 74 20 69 6d 70 72 |t..the m|ost impr|
|00002640| 65 73 73 69 76 65 20 73 | 69 67 6e 20 6f 66 20 45 |essive s|ign of E|
|00002650| 64 73 65 6c 27 73 20 67 | 72 6f 77 69 6e 67 20 70 |dsel's g|rowing p|
|00002660| 6f 77 65 72 20 69 73 20 | 74 68 65 20 31 39 33 35 |ower is |the 1935|
|00002670| 0d 0a 46 6f 72 64 2c 20 | 61 20 6d 6f 64 65 72 6e |..Ford, |a modern|
|00002680| 20 63 61 72 20 69 6e 20 | 63 6f 6d 66 6f 72 74 20 | car in |comfort |
|00002690| 61 6e 64 20 61 70 70 65 | 61 72 61 6e 63 65 20 61 |and appe|arance a|
|000026a0| 73 20 77 65 6c 6c 20 61 | 73 0d 0a 65 6e 67 69 6e |s well a|s..engin|
|000026b0| 65 65 72 69 6e 67 2e 0d | 0a 0d 0a 20 20 20 20 20 |eering..|...     |
|000026c0| 48 65 6e 72 79 20 46 6f | 72 64 20 77 69 6c 6c 20 |Henry Fo|rd will |
|000026d0| 62 65 20 37 32 20 6e 65 | 78 74 20 4a 75 6c 79 2e |be 72 ne|xt July.|
|000026e0| 20 41 20 6c 65 61 6e 2c | 20 6c 6f 6e 65 6c 79 20 | A lean,| lonely |
|000026f0| 66 69 67 75 72 65 0d 0a | 72 6f 61 6d 69 6e 67 20 |figure..|roaming |
|00002700| 74 68 72 6f 75 67 68 20 | 68 69 73 20 6d 75 73 65 |through |his muse|
|00002710| 75 6d 20 6f 72 20 66 69 | 64 64 6c 69 6e 67 20 77 |um or fi|ddling w|
|00002720| 69 74 68 20 68 69 73 20 | 6f 6c 64 20 6d 75 73 69 |ith his |old musi|
|00002730| 63 20 62 6f 78 65 73 2c | 0d 0a 68 65 20 68 61 73 |c boxes,|..he has|
|00002740| 20 6c 69 76 65 64 20 66 | 69 76 65 20 79 65 61 72 | lived f|ive year|
|00002750| 73 20 6f 66 20 44 65 70 | 72 65 73 73 69 6f 6e 20 |s of Dep|ression |
|00002760| 77 69 74 68 6f 75 74 20 | 61 70 70 61 72 65 6e 74 |without |apparent|
|00002770| 20 63 68 61 6e 67 65 2e | 0d 0a 48 65 20 69 73 20 | change.|..He is |
|00002780| 74 72 79 69 6e 67 20 74 | 6f 20 64 65 63 65 6e 74 |trying t|o decent|
|00002790| 72 61 6c 69 7a 65 20 74 | 68 65 20 76 61 73 74 65 |ralize t|he vaste|
|000027a0| 73 74 20 63 6f 6e 63 65 | 6e 74 72 61 74 69 6f 6e |st conce|ntration|
|000027b0| 20 6f 66 0d 0a 69 6e 64 | 75 73 74 72 79 20 74 68 | of..ind|ustry th|
|000027c0| 65 20 77 6f 72 6c 64 20 | 68 61 73 20 65 76 65 72 |e world |has ever|
|000027d0| 20 73 65 65 6e 20 62 79 | 20 65 73 74 61 62 6c 69 | seen by| establi|
|000027e0| 73 68 69 6e 67 20 73 6d | 61 6c 6c 20 61 63 63 65 |shing sm|all acce|
|000027f0| 73 73 6f 72 79 0d 0a 70 | 6c 61 6e 74 73 20 69 6e |ssory..p|lants in|
|00002800| 20 72 75 72 61 6c 20 64 | 69 73 74 72 69 63 74 73 | rural d|istricts|
|00002810| 20 77 68 65 72 65 20 77 | 6f 72 6b 65 72 73 20 63 | where w|orkers c|
|00002820| 61 6e 20 6c 69 76 65 20 | 6f 6e 20 74 68 65 20 6c |an live |on the l|
|00002830| 61 6e 64 2e 20 48 65 0d | 0a 61 6e 64 20 68 69 73 |and. He.|.and his|
|00002840| 20 6c 61 64 79 20 61 72 | 65 20 73 65 65 6e 20 6d | lady ar|e seen m|
|00002850| 6f 72 65 20 66 72 65 71 | 75 65 6e 74 6c 79 20 61 |ore freq|uently a|
|00002860| 74 20 44 65 74 72 6f 69 | 74 20 73 6f 63 69 61 6c |t Detroi|t social|
|00002870| 0d 0a 66 75 6e 63 74 69 | 6f 6e 73 2e 20 48 69 73 |..functi|ons. His|
|00002880| 20 73 70 61 74 20 77 69 | 74 68 20 74 68 65 20 41 | spat wi|th the A|
|00002890| 64 6d 69 6e 69 73 74 72 | 61 74 69 6f 6e 20 6f 76 |dministr|ation ov|
|000028a0| 65 72 20 68 69 73 20 73 | 74 75 62 62 6f 72 6e 0d |er his s|tubborn.|
|000028b0| 0a 72 65 66 75 73 61 6c | 20 74 6f 20 73 69 67 6e |.refusal| to sign|
|000028c0| 20 74 68 65 20 41 75 74 | 6f 6d 6f 62 69 6c 65 20 | the Aut|omobile |
|000028d0| 43 6f 64 65 20 69 73 20 | 66 6f 72 67 69 76 65 6e |Code is |forgiven|
|000028e0| 20 26 20 66 6f 72 67 6f | 74 74 65 6e 2e 0d 0a 0d | & forgo|tten....|
|000028f0| 0a 20 20 20 20 20 42 75 | 74 20 77 68 65 6e 20 48 |.     Bu|t when H|
|00002900| 65 6e 72 79 20 46 6f 72 | 64 20 73 74 65 70 73 20 |enry For|d steps |
|00002910| 74 6f 20 61 20 64 72 61 | 77 69 6e 67 20 62 6f 61 |to a dra|wing boa|
|00002920| 72 64 20 6f 72 20 74 69 | 6e 6b 65 72 73 20 77 69 |rd or ti|nkers wi|
|00002930| 74 68 0d 0a 61 20 46 6f | 72 64 20 70 61 72 74 20 |th..a Fo|rd part |
|00002940| 74 68 65 20 79 65 61 72 | 73 20 64 72 6f 70 20 61 |the year|s drop a|
|00002950| 77 61 79 20 66 72 6f 6d | 20 68 69 73 20 74 68 69 |way from| his thi|
|00002960| 6e 20 73 68 6f 75 6c 64 | 65 72 73 2c 20 61 6e 64 |n should|ers, and|
|00002970| 20 68 65 0d 0a 73 65 65 | 6d 73 20 61 20 64 69 66 | he..see|ms a dif|
|00002980| 66 65 72 65 6e 74 20 70 | 65 72 73 6f 6e 20 66 72 |ferent p|erson fr|
|00002990| 6f 6d 20 74 68 65 20 61 | 67 69 6e 67 20 6d 61 6e |om the a|ging man|
|000029a0| 20 77 68 6f 20 68 61 73 | 20 61 6e 20 65 61 72 74 | who has| an eart|
|000029b0| 68 79 0d 0a 70 6c 61 74 | 69 74 75 64 65 20 66 6f |hy..plat|itude fo|
|000029c0| 72 20 65 76 65 72 79 20 | 69 6e 74 65 72 76 69 65 |r every |intervie|
|000029d0| 77 65 72 2e 20 52 75 72 | 61 6c 69 73 74 20 61 6e |wer. Rur|alist an|
|000029e0| 64 20 61 6e 74 69 71 75 | 61 72 69 61 6e 20 74 68 |d antiqu|arian th|
|000029f0| 6f 75 67 68 0d 0a 68 65 | 20 68 61 73 20 62 65 63 |ough..he| has bec|
|00002a00| 6f 6d 65 2c 20 74 68 65 | 20 48 65 6e 72 79 20 46 |ome, the| Henry F|
|00002a10| 6f 72 64 20 77 68 6f 20 | 69 6e 20 31 39 33 34 20 |ord who |in 1934 |
|00002a20| 6c 61 69 64 20 6f 75 74 | 20 24 32 30 2c 30 30 30 |laid out| $20,000|
|00002a30| 2c 30 30 30 0d 0a 66 6f | 72 20 70 6c 61 6e 74 20 |,000..fo|r plant |
|00002a40| 65 78 70 61 6e 73 69 6f | 6e 20 77 68 65 6e 20 42 |expansio|n when B|
|00002a50| 69 67 20 42 75 73 69 6e | 65 73 73 20 77 61 73 20 |ig Busin|ess was |
|00002a60| 73 68 69 76 65 72 69 6e | 67 20 66 6f 72 0d 0a 72 |shiverin|g for..r|
|00002a70| 65 61 73 73 75 72 61 6e | 63 65 73 20 6f 72 20 77 |eassuran|ces or w|
|00002a80| 68 6f 20 62 6f 6c 64 6c | 79 20 61 6e 6e 6f 75 6e |ho boldl|y announ|
|00002a90| 63 65 64 20 74 68 61 74 | 20 68 65 20 77 6f 75 6c |ced that| he woul|
|00002aa0| 64 20 73 70 65 6e 64 20 | 6e 65 61 72 6c 79 0d 0a |d spend |nearly..|
|00002ab0| 24 35 30 30 2c 30 30 30 | 2c 30 30 30 20 66 6f 72 |$500,000|,000 for|
|00002ac0| 20 77 61 67 65 73 20 61 | 6e 64 20 6d 61 74 65 72 | wages a|nd mater|
|00002ad0| 69 61 6c 73 20 69 6e 20 | 31 39 33 35 2c 20 69 73 |ials in |1935, is|
|00002ae0| 20 74 68 65 20 48 65 6e | 72 79 20 46 6f 72 64 0d | the Hen|ry Ford.|
|00002af0| 0a 77 68 6f 20 6d 6f 74 | 6f 72 69 7a 65 64 20 74 |.who mot|orized t|
|00002b00| 68 65 20 55 2e 53 2e 0d | 0a 0d 0a 20 20 20 20 20 |he U.S..|...     |
|00002b10| 4c 61 73 74 20 6d 6f 6e | 74 68 20 69 6e 20 4d 61 |Last mon|th in Ma|
|00002b20| 6e 68 61 74 74 61 6e 20 | 69 6e 20 61 6e 73 77 65 |nhattan |in answe|
|00002b30| 72 20 74 6f 20 74 68 65 | 20 75 6e 65 61 73 79 20 |r to the| uneasy |
|00002b40| 72 75 6d 62 6c 69 6e 67 | 0d 0a 76 6f 69 63 65 64 |rumbling|..voiced|
|00002b50| 20 62 79 20 62 75 73 69 | 6e 65 73 73 6d 65 6e 20 | by busi|nessmen |
|00002b60| 61 74 20 61 20 43 6f 6e | 67 72 65 73 73 20 6f 66 |at a Con|gress of|
|00002b70| 20 41 6d 65 72 69 63 61 | 6e 20 49 6e 64 75 73 74 | America|n Indust|
|00002b80| 72 79 2c 20 44 6f 6e 61 | 6c 64 0d 0a 52 69 63 68 |ry, Dona|ld..Rich|
|00002b90| 62 65 72 67 20 74 61 75 | 6e 74 65 64 3a 20 22 55 |berg tau|nted: "U|
|00002ba0| 6e 6c 65 73 73 20 74 68 | 65 20 62 75 73 69 6e 65 |nless th|e busine|
|00002bb0| 73 73 6d 65 6e 20 6f 66 | 20 41 6d 65 72 69 63 61 |ssmen of| America|
|00002bc0| 20 68 61 76 65 20 62 65 | 65 6e 0d 0a 73 68 65 6c | have be|en..shel|
|00002bd0| 6c 2d 73 68 6f 63 6b 65 | 64 20 69 6e 74 6f 20 6e |l-shocke|d into n|
|00002be0| 65 72 76 6f 75 73 20 69 | 6d 70 6f 74 65 6e 63 65 |ervous i|mpotence|
|00002bf0| 2c 20 74 68 65 72 65 20 | 6d 75 73 74 20 63 6f 6d |, there |must com|
|00002c00| 65 20 61 20 74 69 6d 65 | 20 77 68 65 6e 0d 0a 74 |e a time| when..t|
|00002c10| 68 65 79 20 77 69 6c 6c | 20 72 65 73 70 6f 6e 64 |hey will| respond|
|00002c20| 20 74 6f 20 74 68 65 20 | 66 69 67 68 74 69 6e 67 | to the |fighting|
|00002c30| 20 73 70 69 72 69 74 20 | 6f 66 20 74 68 61 74 20 | spirit |of that |
|00002c40| 6f 6c 64 20 61 64 6d 69 | 72 61 6c 20 77 68 6f 0d |old admi|ral who.|
|00002c50| 0a 73 69 67 6e 61 6c 65 | 64 2c 20 27 44 61 6d 6e |.signale|d, 'Damn|
|00002c60| 20 74 68 65 20 74 6f 72 | 70 65 64 6f 65 73 2e 20 | the tor|pedoes. |
|00002c70| 47 6f 20 61 68 65 61 64 | 21 27 22 0d 0a 0d 0a 20 |Go ahead|!'".... |
|00002c80| 20 20 20 20 48 65 6e 72 | 79 20 46 6f 72 64 20 64 |    Henr|y Ford d|
|00002c90| 61 6d 6e 65 64 20 74 68 | 65 20 74 6f 72 70 65 64 |amned th|e torped|
|00002ca0| 6f 65 73 20 74 77 6f 20 | 6d 6f 6e 74 68 73 20 61 |oes two |months a|
|00002cb0| 67 6f 20 61 6e 64 20 68 | 61 73 20 62 65 65 6e 0d |go and h|as been.|
|00002cc0| 0a 67 6f 69 6e 67 20 61 | 68 65 61 64 20 65 76 65 |.going a|head eve|
|00002cd0| 72 20 73 69 6e 63 65 2e | 0d 0a 0d 0a 1a 0d 0a    |r since.|....... |
+--------+-------------------------+-------------------------+--------+--------+