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- GRAPEVINE, Page 15Ho Chi Minh Capitalism
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- By JANICE CASTRO
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- American companies are eager to do business in VIETNAM.
- Citibank, Philip Morris, Mobil, General Electric and
- Caterpillar are said to be lobbying for an end to the U.S.
- economic embargo. Coca-Cola and Kodak are already well known
- there, thanks to black-market sales. Last month the Backer Spiel
- vogel Bates advertising agency, one of the world's largest,
- hosted a marketing conference in Ho Chi Minh City. Said Carl
- Spielvogel, chairman of the firm: "We believe there is an
- enormous potential there, and in Indochina generally. We intend
- to be pioneers in this market."
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