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- THE WEEK, Page 23BUSINESSLicense Suspended
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- GM's chairman takes the fall, but his company is still speeding
- downhill
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- It is perhaps a measure of how bad things have become at
- General Motors: when America's biggest automaker posted a
- third-quarter loss of $753 million last Thursday, the
- announcement, incredibly enough, was taken as relatively good
- news. After all, the shortfall was $100 million smaller than
- predicted and $300 million less than the company lost in the
- same quarter last year. Rival Ford also reported a loss: $159
- million for the quarter.
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- But the changes in GM's bottom line were nothing compared
- with the changes at the top. After months of bitter skirmishing
- with GM's board of directors, chairman and CEO Robert Stempel
- finally quit. It was Detroit's bloodiest boardroom drama since
- Henry Ford fired Lee Iacocca in 1978, and it marked a turning
- point for the once mighty U.S. manufacturer now struggling to
- reinvent itself.
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- In his brief tenure atop GM, Stempel presided over two
- consecutive years of red ink -- including the largest annual
- loss ever by an American company, $4.5 billion in 1991. Stempel
- had tried to stanch the bleeding with a plan to close 21 plants
- and eliminate 74,000 jobs, but a year later the company had
- trimmed only 35,000 jobs and had still not decided which plants
- to shut.
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- GM's board is expected to split Stempel's job in two,
- promoting president John Smith to CEO and installing as chairman
- John Smale, retired Procter & Gamble chairman and leader of the
- directors aligned against Stempel. But GM's problems go back to
- the free-spending 1980s, when the company invested billions in
- computer and aircraft firms rather than finding new ways to
- build better cars, and it will take more than a boardroom coup
- to turn that around.
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