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- FROM THE PUBLISHER, Page 4
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- To put it in Ozian terms that a child might understand, the
- lobby of the Time & Life Building is a bit like Kansas: gray and
- austere, a no-nonsense kind of place, populated mainly by
- adults. But pass through the gray door set off to one side, and
- suddenly, like Dorothy and Toto, a visitor feels the unexpected
- delight of stumbling upon a colorful world of spirited
- munchkins. Welcome to the Time Warner Children's Center, a
- month-old facility that provides emergency day-care services to
- company employees.
-
- The drop-in children's center is so new a concept that no
- common name yet exists to describe such a facility. Its purpose,
- though, is perfectly clear to grateful employees: the center
- provides expert child care when an unexpected need arises. The
- 2,200-sq.-ft. center can handle up to 30 youngsters between the
- ages of 6 months and 12 years. Why an emergency facility instead
- of a full-time day-care center? "We can serve thousands of our
- employees, instead of just a small number," explains Karol Rose,
- director of Work/Family Initiatives and Training for Time
- Warner. "The most difficult time for working parents is when
- everything falls apart."
-
- Rosalie Cohen, a payroll manager at Atlantic Records, had
- just such an emergency shortly after the center opened. Her
- husband, who usually tends to their son Matthew during the day,
- had a heart attack. She found it a great relief to know where
- to turn for alternative child care while he recuperated. "I was
- able to go to work with peace of mind, knowing that my child
- was being taken care of," she says. For Matthew, 3, the center
- has meant new friends and challenges, like fashioning a pumpkin
- collage of orange paper, string and glue under the guidance of
- the center's full-time teacher, Adina Jaffe.
-
- Alicia Powell, 10, particularly enjoys the painting
- activities. Her mother Felicia, an assistant secretary in Time
- Warner's tax department, says the center "saved my life,
- really." Until now, Alicia had spent school holidays alone at
- home on Staten Island. "It had been a real big pressure on her
- and tremendous pressure on me," says Felicia, a divorced parent.
- "Now she's happy to know that when school is closed, she can go
- with Mommy."
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- The center reflects the company's ongoing commitment to
- working families. Recently, Working Mother magazine named Time
- Warner one of the 100 best companies for women employees.
- "Obviously, this was something that was needed," says Rose of
- the new center. The proof: since the center's opening on Sept.
- 21, more than 100 children have used the facility.
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