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2022-08-26
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u<t0>
Microsoft formally announced
Microsoft Windows, at the Plaza Hotel
in New York, promising the release in
April, 1984.
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On January 22, 1984, Apple
Computer ran its "1984" 60 second TV
commercial during the NFL SuperBowl
XVIII football game, introducing the
Macintosh computer. Apple Computer ran
the ad only once, but dozens of news
and talk shows replayed it, making it
one of the most memorable ads in TV
history. The ad cost $1.5 million to
produce and air.
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The Apple Macintosh <Press Key>
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Two days later, on January 24 at
the Flint Center of DeAnza College in
Cupertino, California, Apple Computer
held its annual stockholders meeting.
The "1984" TV advertisement was shown,
and then Steve Jobs introduced the
Apple Macintosh. It featured a 7.83
MHz 32-bit Motorola 68000 CPU,
built-in 9-inch monochrome screen,
512x342 graphics, 400 KB 3.5-inch Sony
floppy disk drive, mouse, 128 KB RAM.
Weight was 20 pounds; size was 9.7 by
10.9 inches on base and 13.5 inches
high; price: $1995-2495.
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Phoenix Software began licensing
its IBM PC compatible ROM BIOS to
computer manufacturers. PC clones
finally became truly "IBM Compatible."
By marketing MS-DOS aggressively
to manufacturers of IBM-PC clones,
Microsoft gained unprecedented
visibility in the microcomputer
industry, even eclipsing IBM. IBM
later tried to steer users to its own
operating system called OS/2, but it
was too late. Too many third party
programs already ran on MS-DOS.
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During the following years, Gates
used his growing power to outplay
competitors such as Wordperfect, Lotus
123 and Netscape, among many others.
It is said, for example, that Gates
instructed Microsoft programmers to
include special code in one of the
MS-DOS versions to make Lotus 123
produce errors ("DOS is not done until
Lotus won't run"), to make it appear
to the users as if Lotus was the
problem.
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