Labels:visor OCR: SALES AND MARKETING An exciting aspect of multimedia marketing is the ability to target a specific audience in need of specif fic information. Products and services are becoming more customized directed toward smaller market niches. Through interactive media such as CD-ROM product catalogs online classif ried ads and interact tive home shopping networks and interactive TV, customers can explore product information and advertisements in a new and engaging way Innovative interactive marketing methods are proving to be a very efficient and effective way to sell goods pue services to the customer