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OCR: Price to the consumer* 100.0 100.0 100.0 100.0 Price to the retailer, less discounts 64.2 78.5 75.0 81.5 Price to the wholesaler 72.4 71.2 - Processor's costs and profits Ingredients and raw materials 20.1 10.9 38.5 18.0 Packaging materials 5.7 26.0 7.6 3.7 Labor and overhead (including utilities) 11.4 18.5 9.5 19.6 Transportation and storage 14.3 2. 3.0 Selling expenses, including advertising and promotion 2.8 6.2 8.0 33.2 Profit before taxes 2.8 2.0 3. 3.6 Scrap, spoiled, defective, trim and returns 7.1 6.7 1.5 3.5 * The costs, in cents, are based on the price to the consumer of enough product to equal one dollar, before sales taxes. They are intended to be typical, but not necessarily averages, of data from any group of manufacturers. ** Included in selling expenses.