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TIME: Almanac 1990s
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Time_Almanac_1990s_SoftKey_1994.iso
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1994-03-25
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<text id=93TT1747>
<title>
May 24, 1993: Rating the Hot-Weather Hopefuls
</title>
<history>
TIME--The Weekly Newsmagazine--1993
May 24, 1993 Kids, Sex & Values
</history>
<article>
<source>Time Magazine</source>
<hdr>
CINEMA, Page 72
Rating the Hot-Weather Hopefuls
</hdr>
<body>
<p>Hollywood hopes to have a G (great) summer with a lot of PG
pretty good) movies
</p>
<p>By RICHARD CORLISS--With reporting by Ginia Bellafante/New York
</p>
<p> Summer movies arrive this year wearing a big Smile button. In
a kinder, gentler mood (and facing a shrinking, glutted market),
moguls have resolved to appeal to the widest possible audience.
So the violence in action movies gets toned down one calculated
notch, to snag a PG or PG-13 rating, and sex is soft-focused
into romance.
</p>
<p> The industry's favorite new four-letter words are kids and love.
Children have prominent roles in a half a dozen summer films,
and one look at the demographic charts tells you why. "Baby
boomers are having children," notes Universal boss Tom Pollock,
"and once those kids hit 5, parents want to take them places."
To the multiplex, he hopes.
</p>
<p> And while kids look for a new Aladdin or Home Alone, grownups
will roam for romantic fare like the recent hits The Bodyguard
and Indecent Proposal. That's why some industry swamis have
picked Sleepless in Seattle, a sprightly romance, as the season's
surprise hit. (Others chose Rookie of the Year and Free Willy.)
And the only way that Jurassic Park and Last Action Hero could
surprise Hollywood is if they don't hit the $100 million mark
in their first four weeks of release.
</p>
<p> Like summer rock concerts, summer movies will offer volume,
volume, volume. More than 60 pictures will clog the cinemas.
Paramount production chief Sherry Lansing is counting on hit
films to breed other hits. "If people can't get into a popular
film," she says, "they don't go home; they go to another one
instead." But what movie to go to? In this summer swarm, you
can't tell the major players without a scorecard. Here's ours.
</p>
</body>
</article>
</text>