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TIME: Almanac 1990s
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1994-05-26
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<text id=94TT0298>
<title>
Mar. 14, 1994: The Arts & Media:Cinema
</title>
<history>
TIME--The Weekly Newsmagazine--1994
Mar. 14, 1994 How Man Began
</history>
<article>
<source>Time Magazine</source>
<hdr>
THE ARTS & MEDIA, Page 104
Cinema
Half-Baked In Corporate Hell
</hdr>
<body>
<p>In The Hudsucker Proxy, the Coen brothers realize a handsome
Deco dream but mislay their best satirical theme
</p>
<p>By Richard Schickel
</p>
<p> So far, it's been a great year for Art Deco. The hype for Barbra
Streisand's auction of her extensive Deco collection has been
almost as impressive as the objects themselves. And now the
Coen brothers, Ethan and Joel, have made a movie in which the
massive moderne settings by production designer Dennis Gassner
and the glowing light cast on them by cinematographer Roger
Deakins make you wonder how a decorative style at once so sleek
and warm could ever have fallen out of favor.
</p>
<p> But therein lies the trouble with The Hudsucker Proxy, which
is the handsomest American movie in years. You really shouldn't
be lost in the history of architecture and home furnishing at
the movies. Nor should you be wondering why a film supposedly
set in 1958, when classic Deco pieces were mostly to be found
at the Goodwill, actually evokes aspects of the previous three
decades. Most especially you should not be musing about why
a movie that wants to be a funny social commentary--the press
kit hopefully evokes the names of Frank Capra and Preston Sturges--is shot in the impersonal expressionist manner that was literally
foreign to these American masters, a style that was favored
by glum and self-important German directors like Fritz Lang.
</p>
<p> This choice is particularly odd since the film is about the
kind of naif Capra adored and Sturges affectionately satirized.
His name is Norville Barnes (Tim Robbins) and he's plucked out
of the mailroom and made president of Hudsucker Industries when
its founder (Charles Durning) commits spectacular suicide. You
can imagine either Jimmy Stewart or Eddie Bracken in the part,
but Robbins has a tricky modernist charm all his own. And you
can just as easily imagine Edward Arnold as the evil genius
of the board of directors, Sidney J. Mussburger, although Paul
Newman brings a sprightly spite to the role.
</p>
<p> Mussburger's plan is to let dopey Norville, an all too recent
graduate of Muncie College of Business Administration, run the
company into the ground so that he and his colleagues can pick
up shares in a basically sound company on the cheap. The tough
newspaper gal (Jennifer Jason Leigh) who's supposed to expose
the fraud and falls for Norville is distinctly Capraesque too.
There's even angelic intervention and a touch of time warping,
devices Capra employed in It's a Wonderful Life.
</p>
<p> But despite such fanciful touches, Capra, a master of motion
within the frame, never lost touch with reality, which is sadly
not the case with the stylish but bloodless Hudsucker Proxy.
Most important, he and Sturges, ever the sentimental wise guy,
were at heart children of the light. The Coens (Joel directs,
Ethan produces and they write together, this time with Sam Raimi)
are creatures of darkness. At their best (the great Miller's
Crossing or the dizzy Raising Arizona) they are brilliant satirists
of the national propensity for violence. But here they have
deliberately cut themselves off from their best subject. Try
as they will to create a vision of corporate (and urban) hellishness
through sheer stylishness, theirs is a truly abstract expressionism,
at once heavy, lifeless and dry.
</p>
</body>
</article>
</text>