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TIME: Almanac 1990s
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1994-03-25
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<text id=93TT2365>
<title>
Feb. 01, 1993: The French Solution
</title>
<history>
TIME--The Weekly Newsmagazine--1993
Feb. 01, 1993 Clinton's First Blunder
</history>
<article>
<source>Time Magazine</source>
<hdr>
THE WEEK
BUSINESS, Page 20
The French Solution
</hdr>
<body>
<p>Yves Saint Laurent reaches for the essence, which is financial
</p>
<p> At first blush, it seems an odd marriage: Yves Saint Laurent,
the high priest of Parisian chic, selling his financially
burdened empire to France's pharmaceuticals and beauty-products
company Elf Sanofi, itself a division of the state-owned
petrochemical giant Elf Aquitaine. Look again. Elf Sanofi
already owns such perfume brands as Oscar de la Renta, Van Cleef
& Arpels and a share in Nina Ricci. The addition of YSL will
create the world's third largest beauty-products group--behind
France's L'Oreal and Estee Lauder in the U.S.
</p>
<p> The scent of recession permeating high fashion had left
YSL with rising debt and shriveling profits. The new group,
with estimated annual sales of $4.6 billion, will emerge from
a complex $645 million share swap. The deal gives Elf Sanofi
total control of YSL's lucrative perfume and cosmetics line, but
will allow Saint Laurent and YSL chairman Pierre Berge to retain
management control of their celebrated fashion activities until
2001--enough time to leave a lasting impression.
</p>
</body>
</article>
</text>