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- <text id=89TT0292>
- <title>
- Jan. 30, 1989: Hitsville Goes Hollywood
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- Jan. 30, 1989 The Bush Era Begins
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 51
- Hitsville Goes Hollywood
- </hdr><body>
- <p>Motown hopes to bring its golden touch to films and television
- </p>
- <p> Can the company once called Hitsville, U.S.A., which
- produced a generation of singing superstars from Stevie Wonder
- to the Supremes, hit it big in pictures? That question is
- producing a heart-thumping atmosphere at Motown Productions
- these days. Founder and Chairman Berry Gordy, who sold his
- legendary record label to MCA last June for $61 million, is now
- plunging his company into the equally high-risk field of movies
- and television. In doing so, Gordy, 59, is banking on the
- talents of his ace protege, Suzanne de Passe, 42, the president
- of Motown Productions and one of the most promising new
- mini-moguls in Hollywood.
- </p>
- <p> TV viewers will get the chance to judge for themselves next
- month, when CBS broadcasts Motown's first mini-series, the
- eight-hour Lonesome Dove. Starring Robert Duvall, Anjelica
- Huston and Danny Glover, the series is based on Larry McMurtry's
- best-selling 1985 novel about a 19th century cattle drive. The
- epic will air on four consecutive nights, starting Feb. 5.
- </p>
- <p> In making Lonesome Dove, de Passe rejected the TV industry
- wisdom that westerns no longer draw a big audience. All three
- major networks initially turned down the rights to produce
- McMurtry's 843-page prairie odyssey. Even the author warned de
- Passe, "You probably wouldn't like it." Intrigued, de Passe
- eventually snared movie and TV rights for $50,000.
- </p>
- <p> A former concert-booking agent, de Passe started as Gordy's
- creative assistant when she was 21 and produced several hit
- records in her 13 years in the music division. Her
- masterstroke: persuading Gordy in 1968 to sign the Jackson Five,
- an unknown group starring nine-year-old singer Michael Jackson.
- </p>
- <p> In 1980 de Passe was put in charge of Motown Productions.
- Under Gordy's direction, the division had scored a hit in 1972
- with Lady Sings the Blues, starring Diana Ross. But some other
- Gordy efforts, including Mahogany and The Wiz, were box-office
- disappointments.
- </p>
- <p> De Passe is widely credited with bringing Motown to life by
- expanding into TV movies and other programs. Wielding a budget
- that has jumped from $12 million in 1980 to $65 million this
- year, de Passe is picking up Motown's tempo. Among the latest
- productions: Bridesmaids, a TV movie scheduled to air on CBS
- next month, and two feature films, The Jackie Wilson Story and
- Heatwave a teen romance.
- </p>
- <p> De Passe, who is married to actor Paul Le Mat (American
- Graffiti, Melvin and Howard), has had an occasionally stormy
- working relationship with Gordy. She describes him, only partly
- in jest, as a special kind of mentor, "a tormentor." Yet Gordy
- has given de Passe the freedom to run the company as she sees
- fit. Says Gordy: "If somebody had asked me a year ago, I would
- never have guessed we were going to do a western." Now that de
- Passe has reached near the top of Hollywood's mostly white,
- mostly male elite, she maintains that she has no yen to jump to a
- major studio. Says she: "There really isn't anything out there
- that I am interested in. I was planted in a garden that allowed
- me to grow."
- </p>
-
- </body></article>
- </text>
-
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