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  1. {PRESS REL:} Apple's QuickTime Multimedia Technology To Support IBM's                                                               
  2. OS/2 Warp                                                                                                                           
  3.                                                                                                                                     
  4.   Apple Technology Allows Multi-Platform Compatibility                                                                              
  5.                                                                                                                                     
  6. CUPERTINO, Calif., Feb. 15 /PRNewswire/ -- As part of its commitment to                                                             
  7. promoting multi-platform standards in the computer industry, Apple today                                                            
  8. announced plans to make QuickTime technology available on OS/2 Warp from                                                            
  9. IBM.  QuickTime is a multi-platform standard used by content creators                                                               
  10. and software tool vendors to store and play synchronized graphics,                                                                  
  11. sound, video, text, and music in multimedia applications.                                                                           
  12.                                                                                                                                     
  13. "Today's announcement reinforces Apple's commitment to leverage its                                                                 
  14. leading-edge technologies into compelling and open standards," said                                                                 
  15. Satjiv Chahil, senior vice president and general manager of Apple's                                                                 
  16. entertainment and new media division. "Our agreement with IBM will                                                                  
  17. accelerate the growth and  market value of the multimedia authoring                                                                 
  18. and playback industry."                                                                                                             
  19.                                                                                                                                     
  20. This agreement will make it easier for developers to create multimedia                                                              
  21. applications for OS/2, and will enable developers to create OS/2 Warp                                                               
  22. versions of multimedia titles that were originally created to run                                                                   
  23. on Macintosh and Windows. Desktop users, multimedia applications                                                                    
  24. developers, multimedia content providers, and OpenDoc multimedia parts                                                              
  25. developers will all benefit from the expanded availability of QuickTime.                                                            
  26.                                                                                                                                     
  27. "QuickTime is the defacto multimedia standard for delivering digital                                                                
  28. video, multimedia-based content and CD-ROM titles on personal computers                                                             
  29. and the Internet," said Kai-Fu Lee, vice president of Apple's                                                                       
  30. interactive media group.  "Today's announcement gives multimedia                                                                    
  31. developers access to yet another QuickTime-compatible operating system."                                                            
  32.                                                                                                                                     
  33. "The introduction of QuickTime for OS/2 Warp will expand the number of                                                              
  34. multimedia titles available for OS/2 Warp customers," said Jim Gant,                                                                
  35. IBM vice president, Solution Developer Operations. "QuickTime makes                                                                 
  36. it easier for developers to create multimedia applications for OS/2                                                                 
  37. that leverage its unmatched preemptive multitasking and                                                                             
  38. high-performance multimedia support."                                                                                               
  39.                                                                                                                                     
  40. Bud Colligan, president and CEO of Macromedia, Inc. added, "We are                                                                  
  41. excited to see QuickTime being provided for OS/2 Warp.  We have                                                                     
  42. numerous application developers using Macromedia Director who are                                                                   
  43. excited to see QuickTime support in OS/2 Warp. These developers are                                                                 
  44. eagerly anticipating the cross-platform benefits that will be provided                                                              
  45. by QuickTime and Macromedia Director Player for OS/2 Warp."                                                                         
  46.                                                                                                                                     
  47. "As a multimedia developer, I utilize QuickTime and AVI files in most                                                               
  48. of the products I produce," said Razzaq A. Lodhia, president                                                                        
  49. and CEO of Videomation Interactive, Inc. "My business will be                                                                       
  50. enhanced by being able to offer projects on OS/2 Warp. I also believe                                                               
  51. those organizations solely utilizing the  OS/2 operating system will                                                                
  52. profit by being able to successfully access video files."                                                                           
  53.                                                                                                                                     
  54. QuickTime for OS/2 enhances the multimedia multi-platform advantages of                                                             
  55. OpenDoc. OpenDoc QuickTime multimedia parts and documents can be                                                                    
  56. developed for and exchanged between the various OpenDoc environments.                                                               
  57. What this means is that like OpenDoc, QuickTime will now run on multiple                                                            
  58. platforms including the Mac OS, OS/2 Warp and Windows.                                                                              
  59.                                                                                                                                     
  60. Developers can create the same product, using the same technology                                                                   
  61. (OpenDoc and QuickTime) to develop products that run on Windows,                                                                    
  62. OS/2 and Mac OS.  This is a big win for the developer -- only two APIs                                                              
  63. to learn vs many.  The end user is  also a big winner; same product                                                                 
  64. features/behavior on multiple platforms.                                                                                            
  65.                                                                                                                                     
  66. Price/Availability/Support                                                                                                          
  67.                                                                                                                                     
  68. QuickTime for OS/2 is expected to be available in early 1997.  Pricing                                                              
  69. and support information will be announced at a later date.                                                                          
  70.                                                                                                                                     
  71. About IBM's OS/2 Warp                                                                                                               
  72.                                                                                                                                     
  73. OS/2 Warp is the third generation of IBM's award-winning, 32-bit                                                                    
  74. operating system. It features impressive usability features, slimmed-                                                               
  75. down system requirements and comes with a BonusPak of more than a dozen                                                             
  76. exploitive OS/2 applications, including easy access to the Internet                                                                 
  77. and CompuServe.  OS/2 Warp Connect, IBM's one-box solution of integrated                                                            
  78. networking capabilities, began shipping in May of 1995.  More than                                                                  
  79. 6 million copies of OS/2 Warp have been sold since it was launched,                                                                 
  80. bringing the overall OS/2 installed base to over 12 million users.                                                                  
  81.                                                                                                                                     
  82. About Apple Computer, Inc.                                                                                                          
  83.                                                                                                                                     
  84. Apple Computer, Inc. (Nasdaq: AAPL), a recognized innovator in the                                                                  
  85. information industry and leader in multimedia technologies, creates                                                                 
  86. powerful solutions based on easy-to-use personal computers, servers,                                                                
  87. peripherals, software, online services, and personal digital assistants.                                                            
  88. Headquartered in Cupertino, California, Apple develops, manufactures,                                                               
  89. licenses and markets products, technologies and services for the                                                                    
  90. business, education, consumer, entertainment, scientific & engineering                                                              
  91. and government customers in over 140 countries.                                                                                     
  92.                                                                                                                                     
  93. Customer Information Contact:  If you are considering the purchase of                                                               
  94. an Apple product and would like to have product information faxed to you,                                                           
  95. call 800-462-4396 in the U.S. or 800-263-3394 in Canada. If you do not                                                              
  96. have a fax machine or would like to locate an Apple authorized reseller                                                             
  97. near you, call 800-538-9696. Customers outside the U.S. should contact                                                              
  98. their local Apple representatives for information.                                                                                  
  99.                                                                                                                                     
  100. Apple's home page on the World Wide Web:  http://www.apple.com/.                                                                    
  101.                                                                                                                                     
  102. NOTE:  Apple, the Apple logo, Macintosh, QuickTime, and OpenDoc are                                                                 
  103. registered trademarks, and Mac OS is a trademark of Apple Computer, Inc.                                                            
  104. OS/2 is a registered trademark of International Business Machines, Corp.                                                            
  105. All other brand names mentioned are trademarks or registered trademarks                                                             
  106. of their respective holders, and are hereby acknowledged.                                                                           
  107.                                                                                                                                     
  108. If you are interested in receiving Apple press releases by fax, call                                                                
  109. 800-AAPL-FAX (800-227-5329) and enter your PIN number. If you do not                                                                
  110. have a PIN, please call the Public Relations  Hotline at 408-974-2042.                                                              
  111. Apple's home page on the World Wide Web: http://www.apple.com.                                                                      
  112.                                                                                                                                     
  113. IBM news releases are available on the Internet, via the IBM Home Page                                                              
  114. at http://www.ibm.com. The IBM Fax Information Service allows you to                                                                
  115. receive facsimiles of prior IBM product press releases. Dial 800-IBM-4FAX                                                           
  116. and enter  "99" at the voice menu.                                                                                                  
  117.