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OS/2 Shareware BBS: 16 Announce
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1993-08-28
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FOR IMMEDIATE RELEASE
Contact: Rosemary Moskowitz, Marketing Director
Voice: 215-631-5685
FAX: 215-631-0414
Productivity Solutions Announces Two Quarterly Newsletters:
"The OS/2 Advisory" and "The OS/2 Marketing Report"
NORRISTOWN, PA., August 23, 1993 Productivity Solutions
announced today the introduction of two quarterly newsletters
aimed at users and marketers of IBM's OS/2 operating system.
David Moskowitz, President and featured author of the best
selling "OS/2 2.1 Unleashed" book (SAMS, 1993) will be the editor
of "The OS/2 Advisory" newsletter. Rosemary Moskowitz, Vice-
President of Marketing and formerly a Marketing Manager at
Novell, will be the editor of "The OS/2 Marketing Report."
According to David Moskowitz, "with few exceptions, users
worldwide are very enthusiastic about OS/2. Most users we talk
with want to understand and learn more about OS/2, but they are
not sure how or where to get help. We believe that "The OS/2
Advisory" will be a positive, enthusiastic but realistic resource
for users to share hard to find information about OS/2." Some of
the topics will include technical updates, troubleshooting tips,
most frequently asked users questions, bug lists with
workarounds, user group news, OS/2 and NetWare issues and product
reviews.
"The OS/2 Marketing Report" is intended to help anyone inside
or outside of IBM who is marketing OS/2 or OS/2 applications.
According to Rosemary Moskowitz, "there is no question that more
and more people are buying and using OS/2, not only in major
corporations but also in small companies, government, utilities,
schools and homes. Our contacts with OS/2 users confirm that
people buy OS/2 because they believe it is better than MSDOS or
Microsoft Windows to accomplish their work. My goal with this
newsletter is to share the benefits and the motivations of OS/2
users so that sales and marketing people will have more
ammunition to sell OS/2 and OS/2 applications."
Some of the topics for "The OS/2 Marketing Report" will
include OS/2 specific information such as sales trends, OS/2
marketing success stories, how to demonstrate OS/2, most
frequently asked users questions (and answers), what's new in
OS/2 applications. It will also include more generalized sales
tips about how to establish instant rapport, how to uncover the
client's real needs and other ideas to help sales and marketing
people increase their skills in building strong client
relationships. "We believe that this newsletter will be the
missing marketing link that will connect OS/2 marketers worldwide
with the information they need to lead more customers to higher
productivity by using OS/2."
David Moskowitz, editor of "The OS/2 Advisory," is President
of Productivity Solutions, featured author with David Kerr of the
best seller, "OS/2 2.1 Unleashed" (SAMS, 1993), and author of
"Converting Applications to OS/2" (Brady Books, 1989). He is
active on-line as a leader in several CompuServe forums, is a
frequent speaker at conferences and an contributing editor and
author of articles and columns about OS/2 and object-oriented
development. Rosemary Moskowitz, editor of "The OS/2 Marketing
Report," is Vice-President of Productivity Solutions, and formerly
an Account Manager for Novell with over 20 years experience in
sales and marketing management of computer and consumer packaged
goods products.
Due out at the end of September, each newsletter is 8 pages.
The introductory charter subscription price (until Nov. 30) for
"The OS/2 Advisory" is $39.00, after Nov. 30 subscription price
will be $49.00; the introductory charter subscription price for
"The OS/2 Marketing Report" is $79.00 until Nov. 30, $89.00
thereafter. Subscribers who purchase both newsletters at the
same time before November 30 receive a special combination price
of $99. instead of $119.00 All charter subscribers who prepay
their subscription will receive a free "UNLEASH THE POWER OF
OS/2" Tee Shirt. Subscriptions and information can be obtained
by calling 1-800-695-8642 in the U.S. and International: 203-761-
7864, Fax is 1-800-568-8852.
####
IBM and OS/2 are a registered trademarks of International
Business Machines Corporation. NetWare is a registered trademark
of Novell, Inc. Microsoft Windows is a trademark of Microsoft
Corporation.