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OS/2 Shareware BBS: 16 Announce
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16-Announce.zip
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APPLQA.ZIP
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APPLQA.TXT
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1991-07-14
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IBM-Apple-Motorola Contingency Q&As
1Q. Why is IBM doing this?
1A. -It would broaden the reach of the RS/6000 RISC platform;
-It would accelerate development of an object-based software
environment in which IBM and Apple help define a
fundamentally more productive technology;
-It would match the skills and know-how of industry leaders
to create powerful and easy-to-use computers.
2Q. Why not do this alone?
2A. Apple's skills dovetail very neatly with ours. Working
together should allow us to develop new technologies more
quickly and effectively than if we worked alone.
3Q. Why work with Apple?
3A. Apple brings excellent skills to the table that complement
IBM's very well. Their end-user software is superb, and IBM
brings strengths in technology, enterprise computing and
systems architecture. We are also very impressed with
Apple's work in object-oriented software and look forward
to joining our efforts with theirs in this area.
4Q. Why is this good for IBM and its customers?
4A. Customers should realize the benefits of new computing
platforms that draw on the strengths of each firm. IBM not
only is extending the reach and appeal of the RS/6000
architecture, but we are also taking a lead in the
development of a fundamentally better operating
environment.
5Q. What is so great about object-oriented programming?
5A. It is a fundamentally more efficient approach to the
construction of software. As such, it should unleash
significant productivity gains for users and developers.
6Q. Your press release talks about combining IBM and Apple
efforts in object-oriented software, but makes no mention of
the relationship IBM has with Metaphor (Patriot Partners).
Have you lost confidence in Metaphor?
6A. Absolutely not. IBM and Metaphor have had a marketing and
technical relationship since 1988, and we announced the
formation of a partnership last September. This partnership
has been focusing on using the concepts of multimedia and
object-oriented programming to construct an environment that
will allow software developers to write applications that
will run on multiple platforms without additional
programming effort. This partnership work is moving ahead
aggressively and will continue.
7Q. Wouldn't it make sense to merge the technologies of Patriot
Partners and Apple in the area of object-oriented operating
environments?
7A. Both Apple and IBM have invested considerable time and
resource in object-oriented software. And both companies
bring a lot to the table. We have thought long and hard
about our collaboration, including a plan to combine our
respective efforts in this area. Some of these details
remain in discussion.
8Q. Is it your plan, then, to have two offerings for the
marketplace--one from Patriot Partners and one from your
collaboration with Apple?
8A. No, it is our intent to create a single object-oriented
environment.
9Q. Doesn't this new operating system (object) mean that IBM is
hedging its bets on OS/2? Why should customers and ISVs
continue to invest in OS/2?
9A. Let's not mince words: Our OS/2 strategy is unchanged.
Customers should invest in OS/2 today for the same reasons
they did yesterday. We have carefully defined a robust,
32-bit operating system that fully exploits advanced
hardware capabilities. Our customers and software
developers should understand two things about our intended
software relationship with Apple: their investments in
current operating systems will be completely protected; and,
we will provide a smooth migration path into the new
environment.
In addition, we have said many times we are looking into
ways of putting OS/2 on a RISC (AIX) platform.
(IF NEED: object still several years away from commercial
introduction.)
10Q. Will you rule out adoption on MS/NT as a result of this new
relationship with Apple?
10A. We will evaluate NT as we do any new offering and would
consider adding it to other offerings if customer demand
warrants.
11Q. What does this do to your relationship with GO, with whom
IBM has an agreement for a pen-based, full object operating
environment?
11A. GO has innovative technology and we continue to work with
them. IBM's intended work with Apple does not affect our
relationship with GO. We have made no changes to our
development and marketing plans with GO.
12Q. Why did you delay announcement of the deal?
12A. We think you would agree that discussions of this magnitude
should not be concluded or announced too hastily. All the
parties decided it would be better to postpone the
announcement in the interests of having extra time to
prepare a more thoughtful and complete letter of
understanding. The result is a clear statement of
direction, an outline for what could become one of the most
far-reaching developments in our industry.
We also concluded that some announcement now is desirable so
we could put an end to speculation and tell people exactly
what are the areas of discussion among the companies. We
will spend a fair amount of time on contract work, but we
have the agreed blueprint for moving forward in all areas.
13Q. Why aren't you disclosing additional details about the Apple
and IBM initiatives? Is the deal so shaky that you are
afraid to be specific?
13A. The understanding is on solid footing and we have a very
good plan for what we want to do. All that remains is to
put it into contract form. When that occurs, we will be
happy to provide additional detail.
14Q. Why are you bothering to announce anything at all, then, at
this time?
14A. We are releasing this information because it helps to
clarify precisely what it is that the companies have been
discussing.
15Q. What needed clarification?
15A. Recent reports indicated that the talks had stalled, among
other things.
16Q. Didn't you cancel your reservations at the Sheraton in San
Francisco, where you planned to hold a press conference on
June 28?
16A. We don't consider such details to be relevant to the
announcement today.
17Q. Can I at least see a copy of the agreement?
17A. As we have stated before, we are not releasing any
additional information until we go to contract.
18Q. Some reports have speculated that IBM's motivation for an
Apple alliance is to avoid liability under Microsoft's
alleged infringement of Apple's user interface. Do you deny
that this is a factor?
18A. Our participation is based on the benefits to our customers,
our companies and, we hope, the industry at large.
19Q. Where did the discussions take place?
19A. At a number of locations. The letter of understanding was
reached in San Jose, CA.
20Q. Where will the continuing talks be held?
20A. They will be held at many different locations.
21Q. Who was responsible for reaching this understanding in each
company? Was it Sculley and Kuehler?
21A. These executives clearly played a lead role, but they were
supported by a large number of people throughout the
companies.
22Q. Why are you granting no executive interviews?
22A. All parties have decided to defer that until further notice.
23Q. Did you have trouble working together because of the
differences in your corporate cultures?
23A. Not at all. Our mutual respect has grown over the course of
our discussions. We found that we work very well together.
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