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BRENDER
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BRENDER.TMK
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1995-08-24
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4KB
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117 lines
BRENDER SYSTEM
TRADEMARK GUIDELINES FOR DEVELOPERS
BRender(tm) Word Mark (consisting of the word BRender in bold, with the
first two letters capitalized)
Design Mark ("Brender Logo") -- Supplied on BRender System disks
Colors -- Supplied on BRender System disks
GENERAL GUIDELINES:
o The Trademarks can only be used by licensed parties.
o The Trademarks must never by altered and the BRender Logo
must be produced from the supplied digital files.
o The Trademarks may not be used in connection with the display,
advertising, or promotion of products that do contain the BRender
Libraries.
o Unregistered trademarks should be followed the the (tm) symbol
on at least one prominent appearance of the mark on packaging or on
the first appearance of the mark in text or on screen.
Alternatively, the following notice should appear on packaging or
near the copyright notice in text or on screen: "[identify mark] is a
trademark of Argonaut Technologies Limited."
Registered trademarks must appear with the circled "R" symbol at the
upper right corner of the trademark.
At this time, none of the Trademarks are registered.
Argonaut will advise licensees when registrations are obtained.
o The BRender Work Mark must always be used either as a symbol
standing alone or as an adjective describing a noun, with the noun
being the generic name of the product to which the trademark is
applied. (For example, the "Brender(tm) Libraries", not "a BRender").
Possessive or plural forms of "BRender" are not permitted.
LOCATION GUIDELINES:
The BRender Logo must appear on the packaging and within the Commercial
Title according to the following guidelines:
Packaging:
o On the outside of the package containing the Commercial Title; or
o If no box is used and the Commercial Title is delivered on CD-ROM,
the BRender Logo must appear on the outside of the CD-ROM's jewel
box or on the CD-ROM itself.
o If no box is used and the Commercial Title is delivered on floppy
disk, the BRender Logo must appear on the diskette holder or
diskette label.
Software:
o On the splash screen, credits screen, or similar location within
the Commercial Title itself.
SIZE GUIDELINES:
Packaging:
o The minimum height of the BRender Logo is 5/8 inch.
o The usage on CD-ROMs and covers, the minimum height is
5/8 inch.
Software:
o The minimum height of the BRender Logo is 2 inches.
COLOR GUIDELINES:
Three acceptable color variations for the BRender Logo have been developed
and are supplied on the BRender System: PANTONE colors version, Four
Color Process directly separated from the EPS file, black and shite version.
Packaging:
o Any of the three variations is acceptable.
o In addition to the specified colors, the BRender Logo may be reversed
to white, out of a high contrast background (preferably black).
Software:
o Only the color versions of the BRender Logo may be used on screen.
CLEAR SPACE GUIDELINES:
o The area surrounding the BRender Logo should be even, unpatterened,
and free from typography, illustration, and other graphic elements.
At a minimum, the BRender Logo must be surrounded on all sides by
1/4 inch of such clear space.
BACKGROUND GUIDELINES:
o The BRender Logo can be placed on a screened background as long
as it remains clearly visible.
o The logo may be reversed to white ONLY out of a high contract
background (preferably black).