ARM Club 3/TheARMClub_PDCD3.iso/hensa/documentation/documents/a252push

Text File | 1999-04-27 | 2KB | 34 lines

Acorn Launches Consumer Marketing Push

Acorn Computers has launched an aggressive consumer marketing campaign by
appointing Roose & Partners as its new advertising agency.  Worth in excess
of #1m, the account was won by Roose & Partners in a three way competitive
pitch with incumbent Primary Contact and The Brompton Agency.

Richard Percy, Acorn's Consumer Sales and Marketing Manager, comments: "We
needed to appoint an agency with the ability to position Acorn aggressively
in the consumer marketplace in the critical run up to Christmas.  Working
closely with our marketing team, we believe Roose & Partners will help us
raise both market profile and brand awareness with their high quality
advertising."

Ted Roose, Managing Director of Roose & Partners, says: "The strengths of
the full range of Acorn home computers cannot be adequately demonstrated by
advertising alone.  Therefore we have developed a total communications
programme which enables purchasers to obtain a highly entertaining and
informative demonstration simply and conveniently at home."

Ends

Notes to Editors:

Founded in 1978, with 1992 revenues of #48.2 m, Acorn Computers has become
one of the UK's leading suppliers of personal computer products  to the
consumer and education sectors.  The powerful and innovative consumer
product range, made up of the Archimedes range of computers, is based on the
RISC OS operating system and uses technology based on the the ARM microchip.
With over 2,500 games, entertainment and business software titles available,
the Archimedes provides the ideal solution for home computing.  Acorn
Computers Limited is part of the Acorn Computer Group plc, which went public
on the USM in 1983.