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- From: announce-request@acorn.co.uk
- Subject: Acorn Announces Major UK Price Reductions
- Date: 10 Sep 93 08:16:45 GMT
- Sender: pcolmer@acorn.co.uk
-
- In preparation for its attack on the lucrative UK home computer market
- during the lead up to Christmas, Acorn Computers has announced major
- pricing reductions across its product range, with the selling price of
- entry level computers cut 20% from #499 to #399 inc. VAT.
-
- The new prices, which take effect from 5th September 1993 onwards, underpin
- and complement Acorn's new range of hardware and software packages launched
- today for the home computing consumer market.
-
- In order to maintain a consistent price positioning strategy throughout its
- entire product range, Acorn has correspondingly reduced the prices of the
- rest of the consumer portfolio as well as the UK education product range.
-
- Commenting on these changes, Mike O'Riordan, Acorn's Sales and Marketing
- Director, stated: "In 1992, Acorn's sales in the UK consumer sector grew by
- 60% compared with the previous year. We intend to build upon this success
- and to increase still further our share of this market. Our new prices will
- ensure we are well positioned to achieve our future growth targets in the
- home computing market.
-
- "The revised prices also make Acorn's offering to educational
- establishments even more cost effective at a time when schools are having
- to consider how best they can achieve value for money with their IT
- budgets. Acorn is the leading supplier of computers to schools in the UK
- because the special features of our computers give the greatest overall
- value to those in education. This pricing change will reinforce our
- position."
-
- Ends
-
-
-
- From: prevell@melbourne.uucp
- Subject: Acorn Computer Prices Tumble (Australia Press Release)
- Date: 14 Sep 93 10:00:06 GMT
-
- PRESS RELEASE
- MELBOURNE, 2nd September 1993
-
- Acorn Computer Prices Tumble
-
- Acorn today have announced a major price reduction in all their desktop
- and portable computer lines which sees up to a massive 25% off the price
- of some products.
-
- In a move which is set to further broaden Acorn's appeal to the education
- market, Acorn continue to have on offer the most inexpensive RISC-based
- desktop computer in the market today.
-
- Acorn Australia's Managing Director, Mr Greg Sebire said that Acorn had
- taken the step to further develop its already growing education market.
- "A recent report from Griffith University in Queensland shows Acorn as
- now being found in 22% of Australian schools", Sebire said. "These new
- price reductions are set to lift that penetration even further", he added.
-
- He went on to say that Acorn Computers have always tackled the education
- market from a strictly curriculum perspective, promoting as its first
- priority the value of the high quality educational software available
- for Acorn. "Our educational software is second to none, and this is
- recognised by the schools we deal with who are embracing academic
- excellence as a fundamental component of their school philosophy", he added.
-
- The most significant reduction in price is for the Acorn A4000 HD80 which
- is reduced from $2650 to $1995 for education. This is seen as an important
- price point for schools. Just one year ago Acorn were selling the single
- floppy A3000 for this price. Schools can now purchase the A4000 RISC-based
- computer with multiscan monitor and 80 Mbyte hard drive for under $2000.
- This represents exceptional value, making Acorn systems an option for every
- school in Australia.
-
- The reductions also see the Acorn A5000 HD80 move down 21% to $2695
- (previously $3445), the entry level Acorn A3020 down 10.6% to $1695 ($1895),
- and the Acorn A4 HD60 portable down to $2995 ($3595).
-
- "Our strength, and the uniqueness of what we offer is clearly focussing on
- providing computer technology for the curriculum coupled with outstanding
- software. We are providing the best solution for the needs of the classroom.
- That includes RISC-based technology not available on any other platform,
- software and support that helps take classroom learning beyond the mundane."
-
- "We won't get distracted from that focus," he said." Its just that we have
- the added advantage of being exceptionally price competitive. This is good
- news for schools at a time when they are budgeting for 1994", he added.
-
- All Acorn's systems use as their core the RISC processor developed by
- ARM Ltd, a joint-venture company owned by Acorn and Apple Computer.
-
- A summary of the price reductions are as follows:-
-
- PRICE REDUCTION (education prices ex-tax):-
-
- Old New Reduction
-
- Acorn A3020 Colour System $1895 $1695 10.6%
-
- Acorn A4000 Multiscan System $2650 $1995 24.7%
-
- Acorn A5000 HD80 $3445 $2695 21.2%
-
- Acorn A5000 HD170 $3995 $3295 17.5%
-
- Acorn A4 Portable $3595 $2995 16.7%
-
- ends
-
- For further information, please call:
- Mr Peter Revell
- National Marketing Manager
- Acorn Computers Australia Pty Ltd
- 12 Gipps Street
- Collingwood Vic 3066
- Tel (03) 419 3033
- Fax (03) 419 2892
-
-
-