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- AMATEUR RADIO ADVERT DEFINITIONS.
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- NEW:--------------------Different colour from the previous design.
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- ALL NEW:----------------Parts not interchangeable with previous design.
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- EXCLUSIVE:--------------Imported product.
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- UNMATCHED:--------------Almost as good as the competition.
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- DESIGN SIMPLICITY:------Manufacturers costs cut to the bone.
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- FOOLPROOF ADJUSTMENT:---No provision for adjustment.
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- ADVANCED DESIGN:--------Ad writer doesn't understand it.
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- IT'S HERE AT LAST:------Rush job, nobody knew it was coming.
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- FIELD TESTED:-----------Manufacturer lacked test equipment.
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- HIGH ACCURACY:----------Unit on which all parts fit.
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- DIRECT SALES ONLY:------Manufacturer had argument with distributer.
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- RUGGED:-----------------Too heavy to lift.
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- LIGHTWEIGHT:------------Lighter than Rugged.
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- YEARS OF DEVELOPEMENT:--Finally got one that worked.
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- BREAKTHROUGH:-----------We finally figured out a way to sell it.
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- FUTURISTIC:-------------Can't figure out another reason why it looks
- the way it does.
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- ENERGY SAVING:----------Achieved when the power switch is off. (or
- when switch is on, no other shack heating is
- necessary).
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- DISTINCTIVE:------------A different colour or shape from the competition.
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- PERFORMANCE PROVEN:-----Will operate through the warranty period.
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