home *** CD-ROM | disk | FTP | other *** search
| Unknown | 2019-04-13 | 2.5 KB |
open in: 
MacOS 8.1
|
Win98
|
DOS
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|
view as text
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| Confidence | Program | Detection | Match Type | Support
|
|---|
| 100%
| file
| data
| default
| |
| 100%
| detectItEasy
| Format: plain text[LF]
| default (weak)
|
|
hex view+--------+-------------------------+-------------------------+--------+--------+
|00000000| 20 20 20 20 20 20 20 20 | 20 20 20 20 50 52 45 53 | | PRES|
|00000010| 53 20 52 45 4c 45 41 53 | 45 20 20 46 6f 72 20 49 |S RELEAS|E For I|
|00000020| 6d 6d 65 64 69 61 74 65 | 20 52 65 6c 65 61 73 65 |mmediate| Release|
|00000030| 0a 0a 41 20 6e 65 77 20 | 61 64 76 65 72 74 69 73 |..A new |advertis|
|00000040| 69 6e 67 20 63 6f 6e 63 | 65 70 74 2c 22 4d 61 6c |ing conc|ept,"Mal|
|00000050| 6c 20 4d 61 72 6b 65 74 | 69 6e 67 22 2c 75 73 65 |l Market|ing",use|
|00000060| 73 20 61 20 63 6f 6d 70 | 75 74 65 72 20 64 72 69 |s a comp|uter dri|
|00000070| 76 65 6e 20 54 56 20 69 | 6e 20 61 0a 73 68 6f 70 |ven TV i|n a.shop|
|00000080| 70 69 6e 67 20 6d 61 6c | 6c 20 74 6f 20 65 78 70 |ping mal|l to exp|
|00000090| 6f 73 65 20 66 75 6c 6c | 20 70 61 67 65 20 63 6f |ose full| page co|
|000000a0| 6c 6f 72 20 64 69 73 70 | 6c 61 79 20 61 64 73 20 |lor disp|lay ads |
|000000b0| 74 6f 20 31 2c 30 30 30 | 20 70 61 73 73 65 72 73 |to 1,000| passers|
|000000c0| 62 79 0a 66 6f 72 20 31 | 30 20 68 6f 75 72 73 2f |by.for 1|0 hours/|
|000000d0| 64 61 79 2d 37 20 64 61 | 79 73 2f 77 65 65 6b 2e |day-7 da|ys/week.|
|000000e0| 20 54 68 65 20 54 56 20 | 73 63 72 65 65 6e 20 63 | The TV |screen c|
|000000f0| 61 6e 20 62 65 20 61 6e | 79 20 73 69 7a 65 20 6f |an be an|y size o|
|00000100| 72 20 62 72 61 6e 64 2e | 0a 54 68 65 20 64 69 73 |r brand.|.The dis|
|00000110| 70 6c 61 79 20 72 75 6e | 73 20 63 6f 6e 74 69 6e |play run|s contin|
|00000120| 75 61 6c 6c 79 20 77 69 | 74 68 20 65 61 63 68 20 |ually wi|th each |
|00000130| 61 64 20 72 65 70 65 61 | 74 69 6e 67 20 61 62 6f |ad repea|ting abo|
|00000140| 75 74 20 6f 6e 63 65 20 | 65 76 65 72 79 0a 31 30 |ut once |every.10|
|00000150| 20 6d 69 6e 75 74 65 73 | 2e 20 4e 6f 20 6f 74 68 | minutes|. No oth|
|00000160| 65 72 20 66 6f 72 6d 20 | 6f 66 20 61 64 76 65 72 |er form |of adver|
|00000170| 74 69 73 69 6e 67 20 63 | 61 6e 20 61 70 70 72 6f |tising c|an appro|
|00000180| 61 63 68 20 74 68 61 74 | 20 6c 65 76 65 6c 20 6f |ach that| level o|
|00000190| 66 0a 65 78 70 6f 73 75 | 72 65 2e 0a 20 20 22 43 |f.exposu|re.. "C|
|000001a0| 6f 6d 70 61 72 65 20 74 | 68 61 74 20 77 69 74 68 |ompare t|hat with|
|000001b0| 20 72 61 64 69 6f 20 6f | 72 20 54 56 22 20 73 75 | radio o|r TV" su|
|000001c0| 67 67 65 73 74 73 20 4d | 72 2e 43 72 61 69 67 2c |ggests M|r.Craig,|
|000001d0| 6f 72 69 67 69 6e 61 74 | 6f 72 20 6f 66 20 74 68 |originat|or of th|
|000001e0| 65 20 4d 61 6c 6c 0a 4d | 61 72 6b 65 74 69 6e 67 |e Mall.M|arketing|
|000001f0| 20 63 6f 6e 63 65 70 74 | 2e 0a 54 68 65 72 65 20 | concept|..There |
|00000200| 69 73 20 6e 6f 20 74 61 | 70 65 20 74 6f 20 72 65 |is no ta|pe to re|
|00000210| 77 69 6e 64 20 6f 72 20 | 77 65 61 72 20 6f 75 74 |wind or |wear out|
|00000220| 2e 54 68 65 20 63 6f 6d | 70 75 74 65 72 20 69 73 |.The com|puter is|
|00000230| 20 74 69 72 65 6c 65 73 | 73 0a 69 6e 20 70 72 65 | tireles|s.in pre|
|00000240| 73 65 6e 74 69 6e 67 20 | 66 6c 79 69 6e 67 20 6c |senting |flying l|
|00000250| 6f 67 6f 73 2c 61 6e 69 | 6d 61 74 69 6f 6e 73 2c |ogos,ani|mations,|
|00000260| 6d 6f 72 70 68 73 20 61 | 6e 64 20 63 6f 6c 6f 72 |morphs a|nd color|
|00000270| 20 63 79 63 6c 69 6e 67 | 2e 2e 2e 65 66 66 65 63 | cycling|...effec|
|00000280| 74 73 0a 6e 6f 74 20 70 | 6f 73 73 69 62 6c 65 20 |ts.not p|ossible |
|00000290| 77 69 74 68 20 70 72 69 | 6e 74 65 64 20 61 64 73 |with pri|nted ads|
|000002a0| 20 69 6e 20 61 6e 79 20 | 66 6f 72 6d 20 2e 0a 20 | in any |form .. |
|000002b0| 20 22 54 72 79 20 74 68 | 61 74 20 77 69 74 68 20 | "Try th|at with |
|000002c0| 74 68 65 20 59 65 6c 6c | 6f 77 20 50 61 67 65 73 |the Yell|ow Pages|
|000002d0| 22 20 63 68 61 6c 6c 65 | 6e 67 65 73 20 4d 72 2e |" challe|nges Mr.|
|000002e0| 43 72 61 69 67 2e 0a 0a | 48 69 67 68 20 76 6f 6c |Craig...|High vol|
|000002f0| 75 6d 65 73 20 6f 66 20 | 70 65 64 65 73 74 72 69 |umes of |pedestri|
|00000300| 61 6e 20 74 72 61 66 66 | 69 63 20 69 6e 20 61 20 |an traff|ic in a |
|00000310| 6d 61 6c 6c 2c 63 6f 6d | 62 69 6e 65 64 20 77 69 |mall,com|bined wi|
|00000320| 74 68 20 65 79 65 2d 63 | 61 74 63 68 69 6e 67 0a |th eye-c|atching.|
|00000330| 63 6f 6c 6f 72 20 6d 6f | 74 69 6f 6e 20 6f 6e 20 |color mo|tion on |
|00000340| 61 20 74 65 6c 65 76 69 | 73 69 6f 6e 20 73 63 72 |a televi|sion scr|
|00000350| 65 65 6e 2c 65 61 73 69 | 6c 79 20 63 6f 6e 76 65 |een,easi|ly conve|
|00000360| 79 20 74 68 65 20 62 75 | 73 69 6e 65 73 73 20 6e |y the bu|siness n|
|00000370| 61 6d 65 2c 77 68 61 74 | 0a 69 74 20 73 65 6c 6c |ame,what|.it sell|
|00000380| 73 20 61 6e 64 20 68 6f | 77 20 69 74 20 63 61 6e |s and ho|w it can|
|00000390| 20 62 65 20 72 65 61 63 | 68 65 64 2e 20 52 65 63 | be reac|hed. Rec|
|000003a0| 69 72 63 75 6c 61 74 69 | 6e 67 20 65 6e 73 75 72 |irculati|ng ensur|
|000003b0| 65 73 20 74 68 61 74 20 | 65 61 63 68 20 61 64 20 |es that |each ad |
|000003c0| 77 69 6c 6c 0a 73 75 72 | 65 6c 79 20 62 65 20 73 |will.sur|ely be s|
|000003d0| 65 65 6e 20 62 79 20 61 | 6c 6c 20 77 69 74 68 20 |een by a|ll with |
|000003e0| 73 75 66 66 69 63 69 65 | 6e 74 20 74 69 6d 65 20 |sufficie|nt time |
|000003f0| 74 6f 20 77 72 69 74 65 | 20 64 6f 77 6e 20 70 68 |to write| down ph|
|00000400| 6f 6e 65 2c 69 6e 74 65 | 72 6e 65 74 0a 61 6e 64 |one,inte|rnet.and|
|00000410| 20 66 61 78 20 6e 75 6d | 62 65 72 73 2e 0a 20 20 | fax num|bers.. |
|00000420| 22 44 6f 6e 27 74 20 74 | 72 79 20 74 68 61 74 20 |"Don't t|ry that |
|00000430| 61 74 20 36 30 6d 70 68 | 2c 6c 69 73 74 65 6e 69 |at 60mph|,listeni|
|00000440| 6e 67 20 74 6f 20 79 6f | 75 72 20 63 61 72 20 72 |ng to yo|ur car r|
|00000450| 61 64 69 6f 22 20 4d 72 | 2e 43 72 61 69 67 20 77 |adio" Mr|.Craig w|
|00000460| 61 72 6e 73 2e 0a 09 00 | 6e 6c 69 6b 65 20 76 69 |arns....|nlike vi|
|00000470| 64 65 6f 20 74 61 70 65 | 20 6f 72 20 64 69 73 6b |deo tape| or disk|
|00000480| 2c 61 64 73 20 63 61 6e | 20 62 65 20 65 61 73 69 |,ads can| be easi|
|00000490| 6c 79 20 61 64 64 65 64 | 2c 69 6e 73 65 72 74 65 |ly added|,inserte|
|000004a0| 64 2c 63 68 61 6e 67 65 | 64 20 6f 72 0a 64 65 6c |d,change|d or.del|
|000004b0| 65 74 65 64 20 74 6f 20 | 61 63 63 6f 6d 6f 64 61 |eted to |accomoda|
|000004c0| 74 65 20 6d 6f 6e 74 68 | 6c 79 20 73 70 65 63 69 |te month|ly speci|
|000004d0| 61 6c 73 2c 73 65 61 73 | 6f 6e 61 6c 20 63 68 61 |als,seas|onal cha|
|000004e0| 6e 67 65 73 20 61 6e 64 | 20 68 6f 6c 69 64 61 79 |nges and| holiday|
|000004f0| 73 2e 0a 20 20 22 57 69 | 74 68 20 74 68 65 20 63 |s.. "Wi|th the c|
|00000500| 6f 6d 70 75 74 65 72 2c | 69 74 27 73 20 71 75 69 |omputer,|it's qui|
|00000510| 63 6b 20 61 6e 64 20 64 | 6f 65 73 6e 27 74 20 63 |ck and d|oesn't c|
|00000520| 6f 73 74 20 61 6e 20 61 | 72 6d 20 61 6e 64 20 61 |ost an a|rm and a|
|00000530| 20 6c 65 67 22 20 73 61 | 79 73 0a 74 68 65 20 50 | leg" sa|ys.the P|
|00000540| 72 65 73 69 64 65 6e 74 | 20 6f 66 20 4d 61 6c 6c |resident| of Mall|
|00000550| 20 4d 61 72 6b 65 74 69 | 6e 67 20 43 6f 72 70 2e | Marketi|ng Corp.|
|00000560| 0a 0a 41 6d 69 67 61 20 | 69 73 20 74 68 65 20 63 |..Amiga |is the c|
|00000570| 6f 6d 70 75 74 65 72 20 | 6f 66 20 63 68 6f 69 63 |omputer |of choic|
|00000580| 65 2c 77 69 74 68 20 6d | 6f 72 65 20 74 68 61 6e |e,with m|ore than|
|00000590| 20 34 20 6d 69 6c 6c 69 | 6f 6e 20 69 6e 20 75 73 | 4 milli|on in us|
|000005a0| 65 20 61 6c 6c 20 61 72 | 6f 75 6e 64 0a 74 68 65 |e all ar|ound.the|
|000005b0| 20 67 6c 6f 62 65 2e 0a | 0a 41 6c 74 68 6f 75 67 | globe..|.Althoug|
|000005c0| 68 20 61 20 63 6f 73 74 | 6c 79 20 50 43 20 6f 72 |h a cost|ly PC or|
|000005d0| 20 4d 61 63 20 63 6f 75 | 6c 64 20 64 6f 20 74 68 | Mac cou|ld do th|
|000005e0| 65 20 6a 6f 62 2c 74 68 | 65 20 41 6d 69 67 61 20 |e job,th|e Amiga |
|000005f0| 6f 70 65 72 61 74 65 73 | 20 61 74 20 54 56 20 73 |operates| at TV s|
|00000600| 77 65 65 70 0a 72 61 74 | 65 73 20 61 6e 64 20 6f |weep.rat|es and o|
|00000610| 66 66 65 72 73 20 56 69 | 64 65 6f 20 4f 75 74 20 |ffers Vi|deo Out |
|00000620| 61 73 20 77 65 6c 6c 20 | 61 73 20 61 6e 20 72 66 |as well |as an rf|
|00000630| 20 6d 6f 64 75 6c 61 74 | 65 64 20 73 69 67 6e 61 | modulat|ed signa|
|00000640| 6c 20 6f 6e 20 43 68 61 | 6e 6e 65 6c 20 33 0a 6f |l on Cha|nnel 3.o|
|00000650| 72 20 43 68 61 6e 6e 65 | 6c 20 34 2e 20 49 74 20 |r Channe|l 4. It |
|00000660| 62 65 63 6f 6d 65 09 00 | 61 20 70 72 6f 64 75 63 |become..|a produc|
|00000670| 74 69 6f 6e 20 73 74 75 | 64 69 6f 20 61 73 20 77 |tion stu|dio as w|
|00000680| 65 6c 6c 20 61 73 20 61 | 20 62 72 6f 61 64 63 61 |ell as a| broadca|
|00000690| 73 74 20 73 74 61 74 69 | 6f 6e 2e 0a 20 20 22 54 |st stati|on.. "T|
|000006a0| 68 65 20 41 6d 69 67 61 | 20 64 6f 65 73 20 61 6c |he Amiga| does al|
|000006b0| 6c 20 74 68 61 74 2c 72 | 69 67 68 74 20 6f 75 74 |l that,r|ight out|
|000006c0| 20 6f 66 20 74 68 65 20 | 62 6f 78 2c 66 6f 72 20 | of the |box,for |
|000006d0| 6c 65 73 73 20 74 68 61 | 6e 20 24 31 2c 30 30 30 |less tha|n $1,000|
|000006e0| 22 20 73 61 79 73 0a 4d | 72 2e 43 72 61 69 67 2e |" says.M|r.Craig.|
|000006f0| 2e 61 6e 20 41 6d 69 67 | 61 20 66 61 6e 20 73 69 |.an Amig|a fan si|
|00000700| 6e 63 65 20 31 39 38 35 | 2e 0a 0a 4d 61 6c 6c 20 |nce 1985|...Mall |
|00000710| 4d 61 72 6b 65 74 69 6e | 67 20 43 6f 72 70 2e 20 |Marketin|g Corp. |
|00000720| 69 73 20 6f 66 66 65 72 | 69 6e 67 20 61 20 66 72 |is offer|ing a fr|
|00000730| 61 6e 63 68 69 73 65 20 | 70 61 63 6b 61 67 65 20 |anchise |package |
|00000740| 66 6f 72 20 77 6f 72 6c | 64 2d 77 69 64 65 0a 75 |for worl|d-wide.u|
|00000750| 73 65 20 6f 66 20 69 74 | 73 20 74 72 61 64 65 6d |se of it|s tradem|
|00000760| 61 72 6b 2c 70 72 6f 70 | 72 69 65 74 61 72 79 20 |ark,prop|rietary |
|00000770| 73 6f 66 74 77 61 72 65 | 2c 68 61 72 64 77 61 72 |software|,hardwar|
|00000780| 65 20 64 69 73 63 6f 75 | 6e 74 73 2c 4e 65 77 73 |e discou|nts,News|
|00000790| 20 4c 65 74 74 65 72 0a | 61 6e 64 20 6d 6f 6e 74 | Letter.|and mont|
|000007a0| 68 6c 79 20 73 65 6d 69 | 6e 61 72 73 2e 0a 0a 46 |hly semi|nars...F|
|000007b0| 6f 72 20 66 75 72 74 68 | 65 72 20 69 6e 66 6f 72 |or furth|er infor|
|000007c0| 6d 61 74 69 6f 6e 2c 63 | 6f 6e 74 61 63 74 3a 0a |mation,c|ontact:.|
|000007d0| 0a 44 77 69 6e 20 52 2e | 43 72 61 69 67 2c 50 72 |.Dwin R.|Craig,Pr|
|000007e0| 65 73 2e 20 20 20 20 20 | 56 6f 69 63 65 3a 33 30 |es. |Voice:30|
|000007f0| 31 2d 36 39 38 2d 35 32 | 36 39 20 20 20 46 41 58 |1-698-52|69 FAX|
|00000800| 3a 33 30 31 2d 36 39 38 | 2d 32 36 37 36 0a 4d 61 |:301-698|-2676.Ma|
|00000810| 6c 6c 20 4d 61 72 6b 65 | 74 69 6e 67 20 43 6f 72 |ll Marke|ting Cor|
|00000820| 70 2e 0a 36 39 37 31 20 | 52 6f 6f 6b 73 20 43 74 |p..6971 |Rooks Ct|
|00000830| 2e 20 46 72 65 64 65 72 | 69 63 6b 20 4d 44 20 32 |. Freder|ick MD 2|
|00000840| 31 37 30 33 0a 0a 20 2b | 2b 2b 2b 2b 2b 2b 2b 2b |1703.. +|++++++++|
|00000850| 2b 2b 2b 2b 2b 2b 2b 2b | 2b 2b 2b 2b 2b 2b 2b 2b |++++++++|++++++++|
|00000860| 2b 2b 2b 2b 2b 2b 09 00 | 2b 2b 2b 2b 2b 2b 2b 2b |++++++..|++++++++|
|00000870| 2b 2b 2b 2b 2b 2b 2b 2b | 2b 2b 2b 2b 2b 2b 2b 2b |++++++++|++++++++|
|00000880| 2b 2b 2b 2b 2b 2b 2b 2b | 2b 2b 2b 0a 0a 20 54 68 |++++++++|+++.. Th|
|00000890| 65 20 61 62 6f 76 65 20 | 69 73 20 62 65 69 6e 67 |e above |is being|
|000008a0| 20 73 65 6e 74 20 74 6f | 20 74 68 65 20 4e 65 77 | sent to| the New|
|000008b0| 20 50 72 6f 64 75 63 74 | 20 65 64 69 74 6f 72 20 | Product| editor |
|000008c0| 6f 66 20 61 62 6f 75 74 | 20 35 30 20 6d 61 67 61 |of about| 50 maga|
|000008d0| 7a 69 6e 65 73 0a 20 64 | 65 76 6f 74 65 64 20 74 |zines. d|evoted t|
|000008e0| 6f 20 61 20 77 68 6f 6c | 65 20 72 61 6e 67 65 20 |o a whol|e range |
|000008f0| 6f 66 20 70 65 72 74 69 | 6e 65 6e 74 20 73 75 62 |of perti|nent sub|
|00000900| 6a 65 63 74 73 20 66 72 | 6f 6d 20 43 6f 6d 70 75 |jects fr|om Compu|
|00000910| 74 65 72 73 20 74 6f 20 | 50 6f 70 75 6c 61 72 0a |ters to |Popular.|
|00000920| 20 53 63 69 65 6e 63 65 | 2e 54 68 65 20 6e 61 6d | Science|.The nam|
|00000930| 65 20 22 41 6d 69 67 61 | 22 20 63 6f 75 6c 64 20 |e "Amiga|" could |
|00000940| 73 68 6f 77 20 75 70 20 | 69 6e 20 61 20 6c 6f 74 |show up |in a lot|
|00000950| 20 6f 66 20 68 69 74 68 | 65 72 20 75 6e 73 65 65 | of hith|er unsee|
|00000960| 6e 20 70 6c 61 63 65 73 | 2e 0a 20 46 65 65 6c 20 |n places|.. Feel |
|00000970| 66 72 65 65 20 74 6f 20 | 73 70 72 65 61 64 20 74 |free to |spread t|
|00000980| 68 65 20 50 72 65 73 73 | 20 52 65 6c 65 61 73 65 |he Press| Release|
|00000990| 20 74 6f 20 77 68 6f 6d | 20 69 74 20 6d 61 79 20 | to whom| it may |
|000009a0| 63 6f 6e 63 65 72 6e 20 | 69 66 20 79 6f 75 20 77 |concern |if you w|
|000009b0| 61 6e 74 0a 20 74 6f 20 | 73 65 65 20 74 68 65 20 |ant. to |see the |
|000009c0| 41 6d 69 67 61 20 61 63 | 68 69 65 76 65 20 69 74 |Amiga ac|hieve it|
|000009d0| 73 20 72 69 67 68 74 66 | 75 6c 20 70 6c 61 63 65 |s rightf|ul place|
|000009e0| 20 69 6e 20 74 68 65 20 | 53 75 6e 2e 20 0a ff ff | in the |Sun. ...|
+--------+-------------------------+-------------------------+--------+--------+
