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Time - Man of the Year
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Time_Man_of_the_Year_Compact_Publishing_3YX-Disc-1_Compact_Publishing_1993.iso
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1993-04-08
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33 lines
THE WEEK, Page 19BUSINESSThe 10%ers Solution
In a major realignment, Hollywood's talent agents play musical
chairs
Did you hear about Elvis? He's hired the William Morris Agency
-- too many people know where he is.
That aging barb about the venerable Hollywood talent
agency and its notoriously low profile may no longer apply. In
purchasing the smaller, hipper and younger Triad agency, with
50 agents and its own show-biz clients, the Morris agency pulled
off a snazzy triple play. With new talent such as screen stud
Bruce Willis and hot-shot musicians Pearl Jam and the Red Hot
Chili Peppers, Morris instantly juices up its soft film and
music divisions, raises its celebrity quotient and
re-establishes its place on the top tier of Tinseltown's talent
brokers, along with International Creative Management (which
represents Eddie Murphy) and Creative Artists Agency (Kevin
Costner, Tom Cruise). In the recession-stalked entertainment
business, the deal not only made sense but dollars too. Says
Triad partner Peter Grosslight: "In this competitive
environment, it's the larger agencies that are going to do the
best."