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Time - Man of the Year
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Time_Man_of_the_Year_Compact_Publishing_3YX-Disc-1_Compact_Publishing_1993.iso
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moy
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081792
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0817502.000
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1993-04-08
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31 lines
PEOPLE, Page 71Marketing Marilyn
By MICHAEL QUINN
Had she lived, MARILYN MONROE would now be a sensual 66 --
but certainly not the celluloid icon she became following her
death from an apparent drug overdose 30 years ago this week.
Inspired by the grim anniversary, the industries of celebrity
seem more determined than ever to make a killing off Marilyn.
The Roger Richman Agency, which handles licensing for Monroe's
estate, receives 20 inquiries a week from would-be Marilyn
marketers. "We have a line of Marilyn Monroe eyewear," says
Richman. "Limited-edition dolls. Collector's plates. Calendars.
Posters." A U.S. vintner offers Marilyn Monroe wines, with the
substance-abusing star on the label. Among the products Richman
rejected: mail-order roses nabbed from Monroe's tomb. Feminine
napkins. And the nadir -- "I denied permission to a Japanese
company to sell toilet paper with a picture of Marilyn Monroe
on every sheet."