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Time - Man of the Year
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Time_Man_of_the_Year_Compact_Publishing_3YX-Disc-1_Compact_Publishing_1993.iso
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1992-09-22
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THE WEEK, Page 26HEALTH & SCIENCEFood Fight
A consumers' group squeezes fruit-juice makers for more
information
When does mixing apple juice and grape juice yield cherry
juice? Simple: When the manufacturer says it does. So complains
the Center for Science in the Public Interest, a consumer group
that is pressing the Food and Drug Administration for rules
requiring companies to reveal on labels the percentages of
various juices in their fruit-juice blends.
Last week the group released a survey of leading brands
showing that the ingredients now imprecisely listed on the backs
of labels do not add up to the claims made on their fronts.
"Manufacturers are cheating consumers by passing off what is
mostly apple and grape juice as more expensive kiwi, papaya,
raspberry and cherry juice," declared C.S.P.I. legal-affairs
director Bruce Silverglade. "If a company is selling
strawberry-flavored apple-grape juice, then that's what the
product should be called."
The fruit-juice industry dismissed last week's charges as
sour grapes. "If C.S.P.I. had its way, food labels would
consist of nothing but green lights, red lights, sirens and
warnings," said John Cady, president of the National Food
Processors Association. Apple juice is used to give fruit
beverages a pleasant taste, the industry maintains; publishing
actual percentages would disclose trade secrets without
providing any additional nutritional information.