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Time - Man of the Year
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Time_Man_of_the_Year_Compact_Publishing_3YX-Disc-1_Compact_Publishing_1993.iso
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040692
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0406203.000
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1992-08-28
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BUSINESS, Page 51Business NotesPROMOTIONSTalking Heads
The next time you open a can of Coors Light Beer, it just may
start talking to you. On May 4 the Colorado brewery will begin
slipping more than 30,000 "talking" beer cans into 12-packs of
Coors Light and other Coors brews. Filled with carbonated water,
the lucky cans look and feel the same as those that con tain
beer. But pull the tab, and a light-activated voice mechanism
will proclaim you the winner of one of more than 40,000 prizes
-- ranging from CDs to surround-sound audio systems -- valued at
almost $1 million in all. Now, if you'd rather just have a beer,
Coors will offer a refund or another beer, depending on state
laws, says a spokeswoman.
This is not the first time a company has tried to capture
customers with a calculating can. Two years ago, Coca-Cola came
out with a similar promotion, dubbed MagiCan, but withdrew it
in three weeks after a number of the mechanisms that were
supposed to propel cash or prize certificates out of the opening
malfunctioned.